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A review of the Immediate Future’s 2015 blog content

At IF we pride ourselves on leading innovation and helping to shape the next industry standard. Our recent award win evidences we’ve checked that box for another year. To many, our blog is their source of digital insight into what is about to happen within industry. With this in mind,…

Reviewing 2015 in a list of lists

Everyone loves a list. Which is just as well considering it’s that time of year when people publish the most lists. Whether it’s lists of the best music or books from the year; lists of predictions for the coming year; or lists of Christmas gift ideas for your partner’s uncle’s…

8 fundamentals to an award winning paid social campaign

We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big agencies (Ketchum, Starcom, Havas, Manning Gottlieb OMD) and big brands (Starbucks, KFC, Phillips, Unilever, Heineken) with our work for Southbank…

Defriending, unfollowing, decluttering your social profiles

I have been on Twitter and Facebook for almost 10 years now. Like most folk in social media; I am a social person. I love my social connections. I want to connect and be connected to (who doesn’t want to be liked?). The trouble is that I am now following…

Is LinkedIn’s new app update ‘all that’?

LinkedIn has finally caught up. After several nudges into bits and pieces of newly-designed UI, including the Ads manager dashboard, LinkedIn Pulse, and messaging features, the platform has totally revamped its mobile app. Boasting a whole new breezy design, a faster home feed and several new features including a ‘more’ instant messaging system…

Welcome to the World – Baby Zuckerberg

On the first day of Christmas, whilst the rest of us were getting excited about opening the first door of our advent calendars, powerhouse couple Mark Zuckerberg and Priscilla Chan, announced the birth of their first child, Max. And if this wasn’t enough excitement for two of Silicon Valley’s highest…

Anonymous taking on ISIS on social

Over the last week you will have noticed that the hacker Collective Anonymous have been at war with ISIS online. from shutting down websites, hijacking social accounts and identifying users they have been very active. Their most recent tactic has been to rickroll ISIS…

The rewards of blending online and offline personalisation

When it comes to digital, personalisation is nothing new, and throughout the year we have talked about it extensively in many blogs – whether it’s for your audience or adverts, personalising the way you reach your audience via their platform of choice and so on. The advance in CRM systems…

5 things you’re (probably) not doing on social media

As we near the end of 2015 I wanted to avoid a ‘social media trends for 2016’ style blog piece. Of course everyone will be eyes on for what is going to happen over the next 12 months, how the platforms will adapt and technology updates will take place. However,…

Twitter’s heart – like it, or love it? (There’s no other option)

Earlier this month, Twitter changed its popular Favourite function from that little yellow star to a red heart, at the same time renaming it to Like. As we know, Twitter users generally do not initially like change, but embrace it in the end. But this particular change has far deeper…

Influencer marketing is NOT dead

You may have read about Essena O’Neill, the teenage online ‘influencer’ who recently deleted her social media accounts due to pressure to maintain the perfect image. Although she had hundreds of thousands of followers and various companies contacting her to market their products, the time and energy it was taking…

Hotline Contenting…

Drake is one of the most famous rappers in the world right now, and is currently sitting at the top end of most music charts. You are probably thinking, “What does Drake have to do with social media?” and why are you writing a blog about him. Well the answer…

What does Brandwatch’s $33 million investment mean for the future of social data?

One of the industry’s earliest and longest standing social data start-ups Brandwatch has raised $33 million series C funding last week, this after raising $22 million series B in 2014. There has been a great deal activity this year in the social intelligence space. Twitter revealed its preferred partner…

Blast from the past – 5 popular social networks from the noughties

Do you remember the days before Instagram and Snapchat, when Facebook and Twitter were just getting started, and when social networking felt new? Since the turn of the millennium, there have been many big players within the social media industry, with millions of users and aspirations to match. Some have…

O2’s Rachel Kneen shares content ROI insights

On 22nd of October, we welcomed back Rachel Kneen, O2’s social media manager, to our monthly Speakeasy to speak about the importance of content. Rachel has been working in social since 2009 – to put that into context, at that time, people spent more time on average on Myspace…

Spectre infiltration: A Bond guide to social media

Mission from ‘M’, just in. You must infiltrate popular social media networks with highly dynamic content, and engage your targets where possible, as the Spectre network makes a worldwide offensive. You’ll have ‘paid’ support from Q branch in the form of cutting edge channel technology and the…

With 60 shopping days to Christmas, how will spend be influenced by social?

The end of October brings pumpkins and other Halloween paraphernalia to the fore of our local supermarkets. In a matter of weeks, if not days, these will be replaced with Christmas products, displays and information on how to make catering for the big day easier. Some people (like my lovely…

Social media tone of voice: 6 things you may not have considered

Tone of voice is no longer simply a case of using your corporate brand tone on social – you now need specific guidelines (or the opposite, depending on your brand!) for social channels. Now, I’m not necessarily talking about the marketing messages, the sales posts or the brand broadcast-style posts…

5 unique social media sites that you won’t have heard of

People say that there is someone in this world for everyone. Well the same is true of social media sites. Fed up with Facebook? Tired of Twitter? Loathing LinkedIn? Why not try one of these social networks? Although you are going to need some pretty niche interests to get on…

Don’t Gaff My Gif, Man

With the very recent developments in GIF posting on both Facebook and Twitter becoming somewhat relaxed the temptation to get involved in what seems like the most irresistible comedy action on social seems inevitable. When one can express themselves through the most iconic subtitled short…

Should social be owned by PR or marketing (and how important is sponsored content)?

IF have been working in social for more than eleven years, and this question has consistently been asked throughout. “PRs will shape your narrative and manage your reputation – as we’ve been doing for years with your media relations”, some might say. Marketers will challenge: “now social is the most…

Banking with a social face

In the wake of the 2007 global financial crisis, many depositors have grown wary of over-sized banking behemoths taking high risks with their money, while corporate borrowers have been locked out from loans as those same lenders curbed their excesses and conformed with a plethora of new and complicated market…

7 elements to building a brand for the social-age

Social media levels the playing fields to building a brand in the modern age. The ability to be able to connect with the world at the click of a button means that with the right message/product/offering anyone can build a brand. As an individual, talented musician using YouTube to get…

Don’t forget your affinities when targeting the 50+ generation

We all know the 50+ generation is hot on social. 2014 figures from Adweek showed that one in five Twitter users are over the age of fifty and 49% have a Facebook account. So how does one go about targeting this age group aside from age?…

Social Media for the greater #SocialGood

The sixth annual Social Good Summit took place last month at 92nd Street Y, a world-class cultural centre in New York. The star-studded summit coincided with the UN General Assembly and the Sustainable Development Summit, in which world leaders adopted 17 new Global Goals.

The Emoji Invasion

In recent weeks there have been a few big stories surrounding Emoji that represent the turning of the tide as more and more social platforms adopt them as the future. Firstly Twitter have sold the first of their new offering “Admoji” or custom Emoji, to Coca-Cola to promote their…

What does the #adpocalypse mean for paid social?

Apple’s recent announcement that it was going to be embracing ad blocking software has sparked some serious social debate and birth of the hashtag #adpocalypse. The move by Apple has brought into spotlight the morals and ethics behind the media industry and am sure will bring about another shift because…

3 things we learned from Zuckerburg’s last Townhall Q&A

Facebook’s CEO Mark Zuckerberg took to the stage yesterday for the latest Facebook Townhall Q&A. He spent the better part of an hour fielding a mix of serious and silly questions about everything from virtual reality and artificial intelligence to why he doesn’t wear a different coloured shirt (he does,…

Football clubs, social media and bridging the gap with fans

Over recent years, many football fans have felt disconnected from their football clubs, and largely due to the wealth gap, disconnected from players too. With the increasing popularity of social media amongst sports fans and the growing acceptance of its importance at executive level, here are some of the ways…

How crazy golf can unlock the power of your connected network

We call it ‘the power of a connected network’; uniting your workforce to harness the potential influence available on social. “Well that’s just social media tosh”, you might say. I assure you it is not. And here’s why: The most overlooked use of social is internal communications and it’s staggering.

There are more ways to screw up on social than a #fail

Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty much every brand’s…

Imitation is the most social form of flattery

The social media industry is always exciting, with new social media sites popping up all over the World Wide Web offering different concepts and uses. Two of the most notable social media platforms that have grown exponentially in recent years have not been born on an American university campus nor…

How to target gamers – the easy way

YouTube has launched a new service designed specifically for gamers, YouTube Gaming, in a brazened attempt to compete with Twitch – a company that it lost out to Amazon in trying to buy last year – in the live streaming arena. While it may…

Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and…

The Social Media Makeover of the Wedding Industry

The UK wedding industry is worth around £10 billion every year, with an average of around £36 thousand being spent on each wedding (W.I.F.E). It’s an industry which is steeped in tradition; from the importance of wearing something old, something new, something borrowed and something blue, through…

Video in demand

Video is racing ahead of any other medium on the web. It’s capability to lead on engagement and shareability is undeniable. Web consumers are eating up video at a rate that is literally shifting mainstream provision from larger production channels. On demand services like Netflix are clearly challenging the convention…

Governments open up with social media

Governments, not always naturals for open government and publicity, are hoovering up opportunities to develop their cyber presence via social media. Perhaps in defiance of what we recently discussed in this blog on a retreat among UK investor relations professionals, both private sector boardrooms and governments are starting to…

Twitter hatches messenger platform

The micro-blogging site Twitter recently dropped its 140-character limit from direct messages, in what less-is-more puritan fans saw as infidelity to its one-liner ethos. Already struggling as a loss-making social media platform, with fears for its sustainability, Twitter has braved the raised eyebrows and thinks it is onto a crucial…

To Bae, or not to Bae. The importance of dialect in social conversation.

Back in the pre-Kardashian era of 2002, HSBC ran a campaign called ‘the importance of local knowledge’ and it’s as relevant today as it was then. More specifically the importance of local dialect in relation to social media. This week Facebook released…

Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning…

Time to re-think: balancing content creation & content distribution

As serious marketers we are all well versed on the benefits of social media and content marketing. In reality as marketers, we have always produced ‘content’ anyway, albeit now the channels and types of assets have changed. We moved from print to website, brochures to PDFs & micro sites, seminars…

Should Google buy Twitter?

Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network, it seems that…

A step closer to a truly ‘World Wide Web’

“Imagine for the first time in history, humanity firing on all cylinders, everyone, everywhere, new voices, new dreams and new inspirations” (Internet.org). With Facebook’s latest technological advancement in aerospace, we are now a step closer to achieving Mark Zuckerberg’s global vision. Specifically, a worldwide web that really…

AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest…

Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion…

Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the…

Navigating The Chinese Social Media Landscape

On the 14th September 1987, the first email was sent from China to an international academic network. “Across the Great Wall,” the email proudly proclaimed, “we can reach every corner in the world.” Ironic, considering that the Chinese government has since blocked over 2,700 websites including Google, Facebook, Instagram, Twitter,…

Is LinkedIn’s company engagement key for growth?

LinkedIn has just made a major change to the way brands can interact on the channel. They have just enabled company pages to respond as brand (as opposed to individual company members). Why is this significant you ask? Because it’s totally out of character for LinkedIn to…

UK Companies not taking social media seriously enough?

This month both the London Times and Financial Times have run horror stories about social media. The FT featured its own FT/ICSA Boardroom Bellwether survey which found that just over a third of FTSE350 index companies have never discussed a social media policy, while roughly the same proportion — 37…

Christmas in July? Amazon launches ‘Prime Day’

In honour of their 20th birthday, Amazon have declared today to be Amazon Prime Day and are celebrating in a big way with a 24 hour global sales extravaganza billed as having even more bargains up for grabs than Black Friday. With exclusive member-only deals…

5 ways to measure Snapchat marketing success

With more than 100 million daily users, and 71% of those falling into the 18-34 age bracket, many brands chasing younger demographics are now looking towards Snapchat as a way to engage with and market to their customers. Other than fear of the unknown,…

How paid is cannibalising ATL advertising

If you’re not already ‘paying to play’, you should be. Get your targeting right, and your customer engagement rates can be as high as 20%. It is compelling data like this that is helping to evidence the success of paid social versus above the line (ATL) advertising. Being able to…

Telepathic Sharing, Laserbeam-Internet and Social AI – Zuckerburg Outlines FB’s Future

The recent Facebook “townhall Q&A” session with CEO Mark Zuckerburg has left the internet buzzing about what the future holds for the world’s biggest social media network. The hour-long session saw Zuckerburg fielding questions from everyday Facebook users and famous personalities such as Stephen Hawking and Arnold Schwarzenegger.

Cannes Lions – big brands discuss their content strategy

Amongst the many things discussed last week at Cannes Lions was how big brands communicate to their multiple audiences online and how to promote campaigns and story-telling effectively throughout multiple platforms. Talking to multiple audiences is a common issue for many brands and makes deciding what to post, what tone…

Usefulness is key for brands to really connect at festivals

The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part…

Future-proofing Twitter

Twitter has been getting a lot of column inches recently for all the wrong reasons. For starters, though it launched officially in 2006, the company has yet to turn a profit. In 2014 it reported a pre-tax loss of £372m, despite raking in £908m worth of revenue.

10 Takeaways from Social Media World Forum

If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to industry peers about…

Keep a tight hold of those purse strings as Pinterest unleashes its buy button

Searching for outfit inspiration on Pinterest? Like what you see? The new ‘Buy button’ will make it yours! Pinterest has announced some very exciting news that in a few short weeks, US consumers will be able to purchase directly from the platform through its ‘buyable’ Pin, without ever having to…

5 Tips to Help Manage Crises on Social

Before the early noughties launches of Facebook, Twitter et al, news cycles were longer and managing crises was a whole lot easier. Why? Broadly speaking, you only had to worry about the media backlash. Today (as we all know), social has added another layer of complexity. The slightest error can…

How the hospitality industry can use reviews in their social marketing mix

Here at immediate future, we have a mantra that social media is not the be all and end all, but it has fundamentally changed the way we communicate. And having spent some time over the last few months working with a client in the hospitality industry, I think that there…

How travel brands can tap into emotion to influence ROI

Holidays: the Holy Grail of the working world. The one time each year where you can kick back in an exotic locale and collect a paycheque for lying in a hammock and reading a dog-eared copy of “Zen and the art of Motorcycle Maintenance”. The importance we place on holidays…

Shining a light on mobile ad-blocking

A recent article published by the FT has announced that several mobile providers may soon be launching ad blocking software over their networks. This new service, developed by an Israeli start-up, Shine will block most types of advertising on mobile devices, including in-app advertising,…

5 steps to extracting content from your business

One challenge for me day-to-day is helping clients extract the best content possible for their digital activity. When we think about B2B content, we think whitepapers, videos, case studies etc. However, more often than not, the most valuable content is not stored in the form of a document or a…

Why brands should not ignore customer queries on social

When it comes to customer service, consumers now expect to interact with the brands on their own terms – they want to receive a prompt response, on the channel of their choice, and a quick resolution to their problem. To put this into context, if a customer phones the call…

Join the ‘Social Media Day’ Revolution

It’s no secret that social media connects millions of people worldwide and has irreversibly changed the way we interact. The abundance of social media platforms has necessitated a change in the way brands engage with customers, how we consume news, our communications with friends…

How to target B2B clients at events on social

With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand relationship.

4 assessments brands must make before jumping into the multi-networking trend

As if you didn’t know already, social media is a noisy space. And the latest research from GlobalWebIndex (GWI) gives us one of the reasons why. Because on average people have 5.39 social networking accounts. Now that is a lot of chatter! But here’s the thing: for…

Top 3 places travel consumers are hanging out on social

From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie (framed by palm trees for added effect) and bragging about how amazing and life-affirming their holiday was afterward, travellers are a noisy bunch in social media. So much so that a recent study shows that social sharers,…

Becoming The UK’s Most Social Beverage Brand – Pepsi Max at Social Speakeasy

[vc_row][vc_column][vc_column_text]With Pepsi Max’s new “Genius” campaign officially kicking off this week, the timing of Aman Matharu, Digital Marketing Manager at PepsiCo’s, address at our most recent Social Speakeasy couldn’t have been better. Aman addressed an eager crowd of Social Speakeasy attendees on a balmy spring evening to share the secrets…

27 Free Digital Tools to get you started (on Digital Transformation)

The hot topic of the moment is Digital Transformation. As you would expect of any agency principle, I regularly attend and speak at events on this very topic. Whilst I applaud the information that is being shared to help inspire and evidence the increasing importance of digital, all too often…

3 ways to uncover the best times to post on social media

Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of…

Mobile optimisation now mandatory

From 21st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t. What does this mean…

Not-So-Private Messaging Delivers Brand

Are private messenger platforms due an overhaul? The latest trends suggest that brands are looking to leverage their customer interaction with product information, advice and sheer selling. Is private no longer private, as the messages get commercial? Private messaging has been around for yonks. In the late 1980s the arrival…

Hillary Clinton turns to social to announce “I’m running for president”

Clinton passed on an ostentatious announcement, and opted for online social conversations to kick-start her campaign for the White House. And the buzz which followed was far greater than fellow candidates from the opposing Republican Party. After announcing her presidential bid, last Sunday via YouTube, Clinton has managed to score…

UK Election: Twitter wot won it for…?

Past UK elections were won by a mix of political manifesto pledges and party leader personalities. But the common platform used to communicate those since the 1950s was television or tabloid newspapers. The Sun newspaper bullishly proclaimed after the 1992 election that “It’s The Sun wot won it”. What the…

When does social become anti-social?

Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures like…

The 3 P’s of Social Media – People, Process and People

Yeah that’s right – especially to those of you working at one of hundreds of social media marketing tools and platforms – I forgot technology! Firstly, it isn’t a ‘p’ so then I would have had to change the title of my blog post. Secondly, I left it out on…

The topsy turvy relationship between news and social media

When news broke earlier this month that a former news executive on whose watch Britain’s phone hacking scandal occurred was joining the ranks of the social media universe, it raised a few eyebrows but also thrust attention on a nascent, high-risk but intriguing area: social media dictating the news. Rebekah…

What has Instagram got up its sleeve?

The big social media giants, mainly Twitter and Facebook, have been making quite some noise lately announcing constant functionality and advert changes in the last few months. If you need a refresher you can find out more from our previous blogs: Facebook’s Product Ads target specific products to those…

Influence is not equal – there are three types for starters

So Facebook has at last, after 4 years, got its patent to identify influencers and experts in a social network. And so influencer marketing comes back centre stage. I say it comes back, because when immediate future started 11 years ago, influencer marketing was a hot tactic.

And Finally…we have moving pictures

Moving pictures. The phrase has been around for more than one hundred years but in 2015 they really are just that. Only the buzz name for them is cinemagraphs. And they are the next big thing in social media and marketing opportunities. Based on the humble GIF file, they are…

“Power” tools of social media changing the political landscape

Some of the staff at Immediate Future are former journalists who have made a transition from traditional media to digital media and now to social media. Some try to forget they even used the humble manual typewriter with all that heavy industrial noise back in 1990. Seems a lifetime…

Upload your edited video to Vine in 4 easy steps!

Today I am going to show you how you can take your pre-made video content on your desktop computer and turn it into a Vine in 4 easy steps. Of course the real first step is producing some really top quality video content, but here’s some I borrowed earlier –…

5 (of many) reasons that social should be the heart of your digital transformation initiatives

It is very exciting to be at immediate future at the moment! Everyday we are having conversations with intelligent people at brands who are embarking on a digital transformation journey. Within the first few slides in our presentation documents we share a common immediate future belief “social is not the…

Now we’ve entered the 100-day countdown – how much will digital influence the general election?

A lot we think. I saw a quote last week in an article that was shared by @SaraFdezM that got me thinking – if social helped get Barack into the white house – when will it catch up in the UK elections? As…

Social nudging voters to take part in the 2015 UK General Election

Did you know that it was ‘National Voter Registration Day’ yesterday? In conjunction with the Electoral Commission, Facebook issued a series of little reminders to kick-start the countdown to the 2015 UK General Election. Some UK voters will have already seen the “Vote Now” or “Share” button…

Social Login is becoming prolific, but how safe are your details?

Convenience has been at the fore-front of user experience in computing for at least the last 30 years and for the web, this emphasis on convenience has resulted in the proliferation of easy-to-use login services. After all, who wants to fill in lengthy forms…

The British Army’s 77th ‘Social Media’ Brigade

As announced last month the British military have launched the 77th brigade, put in place to directly combat extremist propaganda and the digital…

Want more engagement on social? 40 top words that generate more shares

Whether it’s more likes on Facebook, a higher number of retweets on Twitter or a handful of comments on LinkedIn; social engagement is good to see – a validation that your content is resonating with your audience and is worthwhile. More engagement then equals more eyeballs on your posts, which…

Is Twitter going through an identity crisis?

Over the past few days, a number of announcements have come out of Twitter HQ about new features – both for users and marketers. The option to privately message more than one user at once has been a glaring omission from Twitter for years. But with the announcement yesterday that…

6 brand damaging social media profile hacking incidents

Unless you have been living under a rock recently, I am sure you will be well aware of an increasing cyber security risk facing brands, organisations and public figures in today’s hyper connected world. The likes of Sony, for example, have been hounded with a series of attempted and successful…

5 ways to take your advertising on LinkedIn to the next level

We use the LinkedIn paid platform for clients on a daily basis. Despite its rather dated layout and reasonably thin set of features (when compared with the big boys like Google and Facebook), there is no doubt, for me, that LinkedIn still very much has the edge…

What is the future of the social media department?

As we move through social media maturity, with some organizations already focusing on optimizing activity and performance based models, the question is – when does social media just become part of everything else? And what is the future of the social media department or even team?…

Content Marketing and Social Media in 2015 – the predictions

As we near the end of yet another jam-packed year we take a look at a selection of content and in social media predictions as forecasted by leading industry experts. Here are some our favourite predictions from the clever folk over at Strategy Digital: Content will continue…

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar…

Sony Pictures Crisis and Social Media

The debate that has erupted after Sony’s David Boies’ “cease and desist” letter to media outlets was published invokes the paradoxical nature of trying to control and predict the media a la; have you ever walked into a crowded bar and demanded everyone stop talking?…

App Install Ads on Tumblr

You’re on your phone, in an app, an ad pops up, what are you more likely to spend your money on? • A Jacket • A Meal • An App SPOILER ALERT; It’s an app. Everyone and their mum wants you to download their app these days, from…

What is Dark Social and What You Should be Doing About It

New research undertaken by RadiumOne has revealed that of all online sharing activity in the UK, only 26% is visible and traceable by marketers. A staggering 74% of all online sharing takes place in Dark Social, the term for one line content sharing that denies…

From real-time to data driven personalisation, how Coral tackle social

Sharing content that is relevant to your audience at the right time is one of the main facets to success on social channels, but as we heard from Tania Seif at the most recent Social Speakeasy, it is especially important for betting firm Coral. Learning fast and playing catch up…

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A review of the Immediate Future’s 2015 blog content

Reviewing 2015 in a list of lists

8 fundamentals to an award winning paid social campaign

Defriending, unfollowing, decluttering your social profiles

Is LinkedIn’s new app update ‘all that’?

Welcome to the World – Baby Zuckerberg

Anonymous taking on ISIS on social

The rewards of blending online and offline personalisation

5 things you’re (probably) not doing on social media

Twitter’s heart – like it, or love it? (There’s no other option)

Influencer marketing is NOT dead

Hotline Contenting…

What does Brandwatch’s $33 million investment mean for the future of social data?

Blast from the past – 5 popular social networks from the noughties

O2’s Rachel Kneen shares content ROI insights

Spectre infiltration: A Bond guide to social media

With 60 shopping days to Christmas, how will spend be influenced by social?

Social media tone of voice: 6 things you may not have considered

5 unique social media sites that you won’t have heard of

Don’t Gaff My Gif, Man

Should social be owned by PR or marketing (and how important is sponsored content)?

Banking with a social face

7 elements to building a brand for the social-age

Don’t forget your affinities when targeting the 50+ generation

Social Media for the greater #SocialGood

The Emoji Invasion

What does the #adpocalypse mean for paid social?

3 things we learned from Zuckerburg’s last Townhall Q&A

Football clubs, social media and bridging the gap with fans

How crazy golf can unlock the power of your connected network

There are more ways to screw up on social than a #fail

Imitation is the most social form of flattery

How to target gamers – the easy way

Thought leaders and Bloggers of the World Unite!

The Social Media Makeover of the Wedding Industry

Video in demand

Governments open up with social media

Twitter hatches messenger platform

To Bae, or not to Bae. The importance of dialect in social conversation.

Managing social content during Silly Season

Time to re-think: balancing content creation & content distribution

Should Google buy Twitter?

A step closer to a truly ‘World Wide Web’

AppleMusic – A Multichannel Narrative

Easily Explore with Instagram

Big “Buy Button” Bonanza

Navigating The Chinese Social Media Landscape

Is LinkedIn’s company engagement key for growth?

UK Companies not taking social media seriously enough?

Christmas in July? Amazon launches ‘Prime Day’

5 ways to measure Snapchat marketing success

How paid is cannibalising ATL advertising

Telepathic Sharing, Laserbeam-Internet and Social AI – Zuckerburg Outlines FB’s Future

Cannes Lions – big brands discuss their content strategy

Usefulness is key for brands to really connect at festivals

Future-proofing Twitter

10 Takeaways from Social Media World Forum

Keep a tight hold of those purse strings as Pinterest unleashes its buy button

5 Tips to Help Manage Crises on Social

How the hospitality industry can use reviews in their social marketing mix

How travel brands can tap into emotion to influence ROI

Shining a light on mobile ad-blocking

5 steps to extracting content from your business

Why brands should not ignore customer queries on social

Join the ‘Social Media Day’ Revolution

How to target B2B clients at events on social

4 assessments brands must make before jumping into the multi-networking trend

Top 3 places travel consumers are hanging out on social

Becoming The UK’s Most Social Beverage Brand – Pepsi Max at Social Speakeasy

27 Free Digital Tools to get you started (on Digital Transformation)

3 ways to uncover the best times to post on social media

Mobile optimisation now mandatory

Not-So-Private Messaging Delivers Brand

Hillary Clinton turns to social to announce “I’m running for president”

UK Election: Twitter wot won it for…?

When does social become anti-social?

The 3 P’s of Social Media – People, Process and People

The topsy turvy relationship between news and social media

What has Instagram got up its sleeve?