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Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Top 6 Tactics to Tackle Social Media Copywriting

Learn 6 techniques for getting attention and converting it to action using social media copywriting.

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.

Getting personal: data led content development

It’s never enough to simply grow the audience for a brand. In order for that audience to have an increased likelihood of converting, they need to be qualified followers. Identifying specific personas and content pillars through our research and insights, and monitoring trends on a weekly basis,…

Tiktok Insights

Tiktok is booming. It is projected to reach 1.5 billion users this year and this growth shows no sign of abating. A recent study shows that it is taking up more and more of people’s time as well. With all this in mind, now…

Social Snapshot — 28.09.2022

The constant stream of fresh social media insights that appear each day can be challenging to follow. Rest assured, we’ve got you covered! Take a look at the newest social media news. 👇 Facebook Subscriber-Only Content 💎 To improve its offers for creators, Facebook is testing a new posting feature.

Broaden your B2B horizons

Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…

Social Snapshots 21.09.2022

Check out the most recent social media news.

Social Snapshot 14.09.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

Top Content Formats to Boost Social Media Followers

5 expert, no-nonsense, tips for your B2B social strategy

Your B2B social strategy needs to be smart and flexible, Here are 5 expert tips for your 2023 plans

Social Snapshot – 17.08.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

How to use Hashtags on social media

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

BeReal With Me, IG

There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction. The next “cool” thing to take off is BeReal

Like it or not

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.

Social superstars

What are we looking for? Creative, curious and courageous people who possess a passion and hunger for all things Social Media. Whether you’re an existing specialist Social Media Account Manager, you’ve been working across marketing disciplines including Social Media, or you’re just starting out, we want to hear from you!…

Social Snapshot 27.07.2022

Take a look at the latest happening in the world of social media in our weekly social snapshot.

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Culture Codes

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.

Instagram’s Reel big Update

For today’s blog I thought I’d talk about some updates that Meta has recently introduced to Instagram Reels, including a new 90 second length. Up until now, Reels have been confined to a maximum limit of 60 seconds. According to parent-company Meta, these updates “will not…

Social Snapshot 29.06.2022

Take a look at the latest happening in the world of social media in our weekly social snapshot.

TikTok accounts Marketers should follow

TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.

Social Snapshots 22.06.2022

Have a look at the latest happening in the world of social media through our social snapshot!

TV shows that all Marketers should watch

We have a look at some shows all marketers should watch to be better at our work.

Social Snapshot – 08.06.2022

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels

Design Time – Template Edition

Before you even think about design, start off with setting up templates for social. Here's how

Social Snapshot – 11.05.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…

Social Snapshot – 04.05.2022

The latest happening in the world of social media from Snapchat and Facebook Stories to Pinterest and Insta full screen - Read the Social Snapshot

Social Snapshot – 27.04.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

How to promote your blog

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…

Social Snapshot – 20.04.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…

Social Snapshot – 06.04.2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

Employee branding and social media

There’s been a lot of chatter lately around employee branding on social and rightly so! As we moved out of the crazy times caused by the pandemic, companies within the marketing space are booming, looking for new hires, whilst individuals are looking for their new ventures. And where do they…

Social Snapshot -02.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…

Social Snapshot – 23.02.2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Facebook launches Reels globally. Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

Satisfying social ROI

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this. “We can’t…

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…

To be or not to be…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…

Social Snapshot – 02.02.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…

Dishing the dirt on data (RECAP)

In today’s blog we’re looking back at the iOS 14 update and its effects on Facebook ads. Stick with us as we take you deeper into the subject, exploring the impacts, changes and how you can handle it. Apple released an iOS 14 update for advertisers (IDFA), which…

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Cats Protection: black cats in the spotlight

High-quality footage, thumb-stopping creative, and multiple ways for the audience to get involved; delivered a 40% increase in mentions

Social Snapshot – 19.01.2022

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…

Zoggs hires immediate future to launch new Ecolast swimwear

International swimwear brand, Zoggs, hires IF to take the brand into Facebook, Instagram and Twitter

Cats Protection hires immediate future to deliver purr-fect social media marketing

Cats Protection, awards retainer to social media agency, immediate future.

Presenting ‘Social Relevance at Scale’ at Google’s Squared Online

immediate future is invited to speak at Google HQ

immediate future clinks glasses with Bargain Booze

Bargain Booze is working with social media agency, immediate future, to step-up social

Sony Europe: Twilight Football

In total, the Sony Twilight Football social media campaign delivered an ROI of €12.5 thanks to our partnerships, on a budget of just over 1% of the return.

Social Snapshot – 12.01.2022

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…

Diageo: Serving up a glass of UGC

How focusing on a central idea, revolving around drink serves and generating UGC, delivered a 300% increase in engagement on social

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom 2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…

Social Snapshot – 07.12.2021

With so much social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Check out the latest happenings in the world of social media with our social snapshot Instagram adds the option…

Hey TikTok, what’s been going on?

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021, TikTok reported…

Back to old school (RECAP)

Today we’re looking back at old school social. Asking what worked in the past in the world of social media and how it might work again in today’s new landscape. What can we learn and how can we go back to benefit the future? A couple of years ago, social…

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

Social Snapshot – 24.11.2021

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: YouTube enables reusing…

Cookies Policy

Last updated – 08/05/2018 We use cookies. Not the delicious kind, but the ones that deliver website functionality, social media features and traffic analytics. By continuing to use the immediate future website, you’re consenting to our cookies. Oh, and if you want you can check out our …

Social Snapshot – 17.11.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media Twitter rolls out improved labels for misinformation To help users be better informed, Twitter is…

How does social listening help brands to remain competitive in the Age of the Customer?

The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and business leaders,…

Social Snapshot – 03.11.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Facebook’s ‘Meta’ name change…

Social Snapshot – 13.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Snapchat launches Club Unit…

Designers, it’s time to check in

In light of World Mental Health Day, I wanted to take this moment to talk about creativity and mental health. We’ve all been there with burnout. So often as designers, we think of this as a normal part of the creative process. But I’m just gonna…

Uplifting Accounts to Follow on World Mental Health Day

This Sunday, 10th October marks World Mental Health Day – an international day for mental health education, awareness, and advocacy against social stigma. Providing a positive headspace for team members should be a top priority for employers; and here at IF, we do our best to foster a…

Social Snapshot – 06.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter removes live stream guests’ s option…

Wait… Who turned out the lights?

As I am sure many of you know, Facebook suffered a major outage yesterday (Nearly 6 hours to be exact!). With chaos on the streets, many users fled to the safety of other platforms such as Twitter, Linkedin and, of course, Tiktok. Problems were reported across the world,…

Sony Rolly: Creative collaboration

The MP3 player, Rolly was created to fulfill one of Sony’s key objectives: to develop innovative, unique products. However, it had been designed with a Japanese audience in mind and consequently met with a poor reception from American consumers and technology media at its US launch. The aim of the…

Performance is in the Paid

You HAVE to do paid if you want performance from your social. And our paid social is so good that we broke Twitter – our bid prices were optimised so tightly it wouldn’t register on their platform! Now that is the kind of agency you want managing your hard earned…

International Podcast Day!

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time. Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous…

Social Snapshot 29.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot Instagram pauses ‘Instagram for Kids’ project…

Top Tips: Writing Better Social Content

Writing social posts is easy, isn’t it? Just hop on twitter, whack in 240 characters and watch the leads and conversions come flying in, right? In an ideal world, sure. But curating social posts that both resonates with your target audiences and encourages them to engage with you is trickier…

Social Snapshot – 22.09.2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media: Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here. Snapchat launches…

We are immediate future

Our sole focus is on social media marketing. We’re your experts. Deploying campaigns globally, for brands like Selfridges, One Direction and Thomson Reuters; across EMEA with Staples, Fujitsu, Google and Sony Electronics. And closer to home in the UK, with Princess Cruises, Mission Foods, AutoTrader and Marston’s Pubs. Official Facebook,…

Supporting causes on social media

In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the…

Social Snapshot – 08.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook is donating $3…

Social Snapshot – 01.09.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media. LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…

The UK Social Media Platform Statistics in 2021

Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…

Social Snapshot – 25.08.2021

With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: TikTok launches a new parents guide…

Social Snapshot – 11.08.2021

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: YouTube launches…

Social Media Design: common mistakes and how to avoid them

On average, users post 6,000 Tweets every second on Twitter. As a Social Media Designer, standing out from the pack is crucial, and you probably dedicate a huge amount of your time to researching competitors, trawling through Facebook design groups for inspiration, or looking at the work of…

Social Snapshot – 04.08.21

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the…

Episode 65: Serious Social – Back to old school social

Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and…

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…

Why isn’t your social strategy converting?

If you are starting in the world of social media, you may have already heard that before converting, you must set up a presence. However, it’s possible your social strategy isn’t working properly, which means the investment does not translate into the desired results. More visits,…

Fleeting trends

With social media companies all seeming to blend into one nowadays, it’s interesting to note the companies who know things aren’t working and can pull the plug before any more time and resources are spent on them… Yes, we are talking about you @Twitter. Now, this is…

Episode 63: Serious Social – Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to…

Social Snapshot – 14.07.2021

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook adds new…

Search results for "facebook"

Halloween Trends to Boost your Marketing Campaigns￼

The brand stance song and dance

Top 6 Tactics to Tackle Social Media Copywriting

Social Snapshot – 05.10.2022

Getting personal: data led content development

Tiktok Insights

Social Snapshot — 28.09.2022

Broaden your B2B horizons

Social Snapshots 21.09.2022

Social Snapshot 14.09.2022

Top Content Formats to Boost Social Media Followers

5 expert, no-nonsense, tips for your B2B social strategy

Social Snapshot – 17.08.2022

How to use Hashtags on social media

BeReal With Me, IG

Like it or not

Social superstars

Social Snapshot 27.07.2022

B2B for social: getting ahead with lead generation

The role of Social Media in the B2C Purchasing Journey

Culture Codes

Instagram’s Reel big Update

Social Snapshot 29.06.2022

TikTok accounts Marketers should follow

Social Snapshots 22.06.2022

TV shows that all Marketers should watch

Social Snapshot – 08.06.2022

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Social Snapshot – 25.05.2022

Design Time – Template Edition

Social Snapshot – 11.05.2022

Social Snapshot – 04.05.2022

Social Snapshot – 27.04.2022

5 Tips on How to Set Social Media Marketing Budget

How to promote your blog

Social Snapshot – 20.04.2022

Social Snapshot – 06.04.2022

Social Media Giants Fight

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

Social Media Statistics you must know in 2022

Social Snapshot – 16.03.2022

Employee branding and social media

Social Snapshot -02.03.2022

Social Snapshot – 23.02.2022

Satisfying social ROI

Episode 71: Serious Social – Proving value for every pound spent in social

To be or not to be…

Social Snapshot – 09.02.2022

Social Snapshot – 02.02.2022

Dishing the dirt on data (RECAP)

Episode 70: Serious Social – Social that’s good enough to eat!

Filling up the food content funnel

Cats Protection: black cats in the spotlight

Social Snapshot – 19.01.2022

Zoggs hires immediate future to launch new Ecolast swimwear

Cats Protection hires immediate future to deliver purr-fect social media marketing

Presenting ‘Social Relevance at Scale’ at Google’s Squared Online

immediate future clinks glasses with Bargain Booze

Sony Europe: Twilight Football

Social Snapshot – 12.01.2022

Diageo: Serving up a glass of UGC

Social media trends that’ll be big this year

Episode 69 : Serious Social – Bring the social boom

Social Snapshot – 07.12.2021

Hey TikTok, what’s been going on?

Back to old school (RECAP)

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Social Snapshot – 24.11.2021

Cookies Policy

Social Snapshot – 17.11.2021

How does social listening help brands to remain competitive in the Age of the Customer?

Social Snapshot – 03.11.2021

Social Snapshot – 13.10.2021

Designers, it’s time to check in

Uplifting Accounts to Follow on World Mental Health Day

Social Snapshot – 06.10.2021

Wait… Who turned out the lights?

Sony Rolly: Creative collaboration

Performance is in the Paid

Halloween Trends to Boost your Marketing Campaigns