snapchat Immediate Future

Social Snapshot – 20.02.19

Another week has passed, which means one thing… time for another social snapshot! This week we are bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! 10 Instagram tools you need in 2019.

Social Snapshot – 13.02.19

Guess who! We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time! LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’ https://po.st/MbkaPS Calling…

Social Snapshot – 06.02.19

Hi… us again! Bringing you a roundup of the best social media news from the past week. Stay with us and we’ll get you up to date with the latest happenings in social in no time! Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool…

Social Snapshot – 30.01.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social! Facebook’s planning to integrate its messaging platforms…

Is Snap bringing it back?

Much like Westlife, Snap is also trying to make a comeback 2019. Yes, we know it’s a stretch, but hear us out! A recent report commissioned by Snap reveals the real emotions and feelings that users have around their social media apps, straight from the horse’s mouth.

Get musical for social engagements

Over recent months, we’ve seen a bunch of additions to platforms that encourage users to share, engage with and enjoy music via social media. Harking back hundreds of years, people only heard music in concerts, in churches or concert calls with hundreds of other people. Music was inherently a social…

TikTok shows no signs of slowing down

What’s Driving the TikTok Trend? TikTok, the app born out of the online lip-syncing trend, is now the name on everyone’s lips. Just a few weeks ago, it was the top free app on Apple’s App Store, and inspired a new regular segment on…

Story time is the key to persuasion

Let me tell you a story… The centrepiece of all business is persuasion, and the greatest vehicle to persuade is storytelling. So is it really a surprise to anyone that the Stories format is growing 15 times faster than newsfeed as a device for people to reach their audiences (and…

There’s another streamer on the block

Since announcing partnerships with publishers out recently, and in the past testing a more Netflix-esque offering, Snapchat brings us news of Snap Originals. Tapping into the lucrative reality show market which frequently gathers herds of young people who often morph into influencers, the new effort will be…

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make…

Instagram’s Future?

Once upon a time, Kevin and Mike loved playing with pictures. They created the Instagram app in 2010 to share their passion for photography and image composition, in particular the famous square format. The app, though, grew much bigger and more powerful than the two dads ever expected! It…

Twitter asks the audience

When it comes to social media updates, far too often the platforms will change something that sends its users into disarray. Just look at the Snapchat layout or the chronological order of our Instagram feeds! In the case of Twitter, however, they want to implement some changes, but it’s first…

YouTube picks up velocity in the direction of vertical video

So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos…

Instagram launches 4-way video chat (and more!)

Well, it looks like developers at Instagram’s HQ have been super busy. Last week we spoke about the launch of Instagram Lite, today we’ll be looking at the new video chat feature that lets you have a 4-way conversation while still browsing through Instagram, the Explore section…

Instagram introduce a slimmed-down version of the app…

Last week Instagram announced that they’ve hit the 1 billion user mark and they launched IGTV. This week, they’ve released a stripped-down ‘Lite’ version of the app for Android users. Is there anything they aren’t doing at the moment to win more followers? Instagram Lite aims to target emerging markets…

How Social is Scoring at this World Cup

As this World Cup gets underway, it’s worth reflecting on how changes in social media engagement are coinciding with the major shifts currently taking place in sports consumption. These converging trends are positioning social at the centre of sports entertainment, not just as a way of connecting with fans away…

Get your popcorn at the ready as Instagram goes for long!

Remember a few weeks ago when we said Instagram is after world domination? Well, we weren’t wrong. Yesterday Instagram CEO, Kevin Systrom, launched IGTV – a new long-form video content app. The announcement of the new app in San Francisco is a bid to lure content producers away from…

Twitter Media has arrived

Twitter has launched Twitter Media, a place for media publishers and organisations to get the most out of the platform. The new site showcases helpful resources which explain how to use Twitter’s many features and case studies to illustrate the efficacy…

The things no one tells you about video on social

For many businesses, producing and outputting video content can be costly in terms of time, money and skills. With the meteoric rise of video across Facebook, Instagram and Snapchat, you’ve got to have the video know-how to remain relevant. Where do we come in? We’re here to debunk the myths…

The many faces of Instagram Video

Once upon a time, a captivating picture and a smart line was all you needed to advertise your business. Now, those times are long gone. We all know that Facebook, who still leads the way in social advertising, recently came up with a feature that requires ads to be moving…

New ‘Memories’ feature launched by Facebook

We all enjoy reminiscing on the good old days. Remember how much fun life was before you had to work on being an adult? Roller-skating while being pulled along by your dog, running through a meadow full of wildflowers, discovering the lost city of Atlantis with your best buddy Flipper.

Instagram may launch long-form, professional videos

Instagram may launch long-form, professional videos: Heard the rumours? Instagram want an even bigger portion of Snapchat’s market share. They are even trying to compete with the video giant we all love: YouTube. Why not? A report from the Wall Street Journal suggests that Instagram could…

Instagram– a gift that keeps on giving…

Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment. It really is the perfect…

Instagram Launches Payments for Commerce

According to a recent article, almost 50% of Instagram users research products on social media and over a third of the platform’s users have purchased a product online with their mobiles. That makes this segment 70% more likely to convert to the purchase phase than non-users. It…

Is Instagram after world domination?

Last week Snapchat released its Spectacles 2, and while Snap was frantically trying to tell the world that these glasses were definitely improved and not a joke, Instagram had been testing new features that could seriously ruin Snapchat. With a whole array of features being tested it won’t be…

Snap inaugurate augmented reality m-commerce

Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it…

Facebook updates their Story

Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful. Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use…

Episodes of Instagram Stories

Instagram Stories have been going strong for a year and a half, gaining success and slowly reeling in the Snapchat Stories users. In this time, brands have been experimenting with the feature and use it in many different ways. A few companies are doing it differently – Bustle being one.

Is VR the next step for social?

As marketers, we’re always looking for the best way to interact with our customers and to create meaningful and engaging interactions with them. We do this through email marketing, TV and print advertising, social media, and now some brands are doing it with virtual and augmented reality. As we’ve mentioned…

Latest Google feature brings mainstream social AR marketing one step closer

The latest news out of Google is that they’re opening up Maps so developers can create the next big mobile gaming phenomenon, in the mould of Pokémon Go. While initially this seems like great news solely for gaming, there’s no reason this shouldn’t get marketers excited too. The…

Could Instagram be implementing video call features?

Instagram has developed into far more than a photo-sharing app and it’s showing no signs of stopping. It’s recently been reported that we could be seeing video and voice calling added to the expanding list of features. Secret codes have been found hidden in the app’s APK (android application package)…

Social Commerce Needs More Social Video

It hasn’t even been two years since Facebook proclaimed that by the beginning of the next decade the platform could be ‘all video’, but it already feels like this prediction is fast-becoming a reality. For some time now, YouTube has dominated the online video clip space. But…

Now you can set up shop on Instagram

Over the last few weeks we’ve seen copious amounts of updates from Instagram, and just last week the platform announced that it has been testing a new way to enable brands to push purchases on the platform, in the form of ‘Collections’ ads. We first saw ‘Collections’ campaigns on…

New update from Instagram – 3 is the magic number

We first saw ads on Instagram Stories just under a year ago, a format that has over 300 million daily users. Last week Instagram announced that it is expanding its ad capabilities by introducing carousel ads to Stories. Recently, brands were limited to using just one image on their Instagram…

Make your Instagram Stories POP with latest GIF support

Instagram is at it again! The latest update includes an integration with GIPHY, meaning only one thing – Stories are going to be a lot more animated! GIF stickers can now be added to all of your Story photos and videos, and the fact that they’re from GIPHY’s database means that…

Snap ‘n’ share…with your Grandma!

Not a Snapchat user? Doesn’t mean you won’t be finding out more about it… On Tuesday, Twitter announced that you can now share certain stories outside of the app with a shareable link & open them on a webpage, mobile browser, or within Facebook & Twitter. At the moment, the…

Why you should celebrate your brand’s anniversary on social

Anniversaries are a great opportunity to celebrate the high points from the last year. They also give brands an opportunity to devise a social campaign to make strengthen their brand messaging and appeal to a particular audience. For optimum success, they’re best celebrated alongside a news story, launches, initiatives, products,…

Can Twitter become brands’ new favourite platform?

It’s been quiet at the water cooler recently, what with having to wait FOREVER for GoT to return. But, even if you’re not a business, the recent Facebook news means Zuckerberg’s plans have got everybody talking. January as a slow news month? Not anymore. Facebook’s long shadow…

A new addition to the Instagram family

Social platforms have become much more than a place to share words and pictures. You can stay in touch with your Aunt, play Scrabble with her and tag her in hilarious cat videos. Social has long replaced traditional forms of communication like writing, to keep in touch. In many cases,…

Facebook is pinning its video hopes on music and 360

It seems like Facebook wants to take over the internet, and every week there seems to be a development that brings it one step closer. This week the giant’s giving Snapchat a break and is focusing on video once again. Since the launch of its TV proposition (a damp…

Instagram launches huge changes to Stories

Christmas has come early in the world of Instagram with two new features which will change the face of Instagram as we know it! Pretty huge, right? So, what are the new features? The first of the two features is Highlights. This new feature will appear directly underneath your bio…

What will be in your 2018 social strategy?

It’s that time when we start to reminisce about the year we’ve had. What went wrong? What was a success and what can we do better next year? We’ve seen updates galore from all platforms. Twitter increased their character limit, Snapchat launched a self-serve ad manager, and we’ve lost count…

Snap Strikes Back with new Ad Manager updates

It’s been a week since Snap’s shocking (though somewhat expected) Q3 results, and yet we’re already hit with some exciting news! Snapchat has rolled its advertising self-service tools onto a single platform with Ad Manager 2.0. The new Ad Manager unifies several of Snapchat’s existing ad buying and management tools,…

Snap Chat’s Revitalisation

Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to the tune…

Updates galore from Insta with new stop-motion tool

I’m pretty sure there’s not a person reading this that hasn’t seen, used or created a GIF. They have become the bread and butter of internet culture and we are increasingly using them to communicate with our friends and even our work colleagues, exactly how we are feeling. There is…

How brands must work with influencers to stop breaking the ASA rules

Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and so on. High…

Spectacles’ Spectacular flop

Just when we thought 2017 couldn’t get any worse for Snap, turns out Spectacles are a commercial flop. Snap’s first attempt at creating a hardware product failed to excite customers past their initial purchase. Despite the initial hype, the company has sold only 150,000 pairs to date, and less than…

PayPal & Facebook Messenger introduce peer-to-peer payments

Facebook and their updates are killing the social game at the moment; here are the details on Facebook’s latest push into the mobile commerce industry. Last year, PayPal’s initial partnership with Facebook messenger allowed customers to connect their accounts with Facebook and use PayPal to shop on messenger. This year,…

Scroll and Save for Later

Scrolling through our social feeds has become routine to us, but it’s also something we do to pass the time. Wake up, scroll. Boring commute, scroll. You might feel like you’ve missed out on something today if you haven’t checked the latest Tweets, scrolled through Instagram or checked your Facebook…

Snap with a bit more substance using Context cards

At IF, we’re all about creating a meaningful connection between the Ad products of Social platforms and the marketing strategies of our clients. Ever since Snapchat went public, it’s been really interesting to see a delay in waiting for them to launch a decent, competitive Ad proposition. The evidence…

Facebook Canvas comes to Instagram

Since its inception in August 2016, Instagram Stories has been a runaway success. It now boasts over 250 million users a day. Launching ads was always part of the road map for Stories…

Introducing FrontRow…

Never one to go out of focus, FrontRow is the new wearable camera from WiFi product maker, Ubiquiti Networks. The gadget is made up of not one, but two cameras; one on the front and one on the back, so its guaranteed not to miss any of the action. It’s…

Step-up, stand-out and succeed on Instagram

Yet, Instagram has over 700m active users (that is almost 6 x that of Snapchat) and 400m daily active users (It’s reported to be the second most engaged platform after Facebook). 75% of total Instagram users are outside the US and over 80% are connected to brands…

Meet Polygram – The new social app that reads your facial expressions

Here we go. Another ‘creepy’ app has hit the app store and this one is after your face. What if you could see if your Insta posts made people happy or sad? Polygram does exactly that. This new photo-sharing social network uses facial recognition technology, which then…

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

One of the friendlier pieces of social news this week (that’s not Snapchat slump related) was the celebration of ten years of the hashtag. That humble little symbol that identifies messages on a specific topic blew out the virtual candles after a decade of activism (#blacklivesmatter), brand brilliance (Always’ #LikeAGirl)…

60 Second Social 23/08/17

We’re not decking the halls just yet, but as September looms the big focus will be on where you will spend your paid this Autumn and Winter for upcoming Christmas ad campaigns. It’s a key part of the ad mix, so, which platform will be unwrapping…

How to make the most of the new video tool on LinkedIn

Facebook, Twitter, Snapchat, Instagram… You can’t really escape videos on social media! Up until now, LinkedIn was resisting the temptation, but not anymore. The professional network has also succumbed to the video’s charms! So, what does the platform offer in terms of video creation and how can you integrate it…

Are Facebook Stories the print supplement of social networks?

Facebook seems really keen to make its Stories feature work. So keen in fact that I think it’s seen more functionality updates than any other part of Facebook for a long time – but why? The company is already making strides into younger audiences with Instagram, and many think that…

Instagram Bulks Out Its Live Capabilities With Collaborative Videos

A new Instagram feature lets users team up to broadcast live videos, opening up all kinds of possibilities for collaboration. The latest update is one in a string of changes to both Facebook and Instagram, intended to encourage more people to use live video on their platforms. While it’s only…

How the biggest brands use Instagram Stories

Time flies in social media, believe it or not it’s already time to wish Instagram Stories a happy first birthday. A whole year since the launch of Facebook’s first foray into Snapchat territory which inspired so very many knock-offs. We have recently asked if there is a place for so…

Is there a place in your life for so many Stories?

With news that WhatsApp Status has 250M daily users, and that Facebook is allowing users to share their Stories publicly, I’m beginning to wonder if there’s enough room in our busy lives for all of these Stories apps? And precisely which platform should I pick to share the intricacies of…

It’s time to get your Instagram Stories straight

It really is a constant battle between Instagram and Snapchat, but maybe, just maybe, it’s finally a little clearer which Stories your brand should stick with….for now! Firstly, Snapchat’s growth has slowed since Instagram Stories launched last August. There’s also been a 15 to 40% drop in the…

What makes a good back to school campaign?

It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed…

60 Second Social 24/07/17

With Facebook & Twitter’s Q2 results looming this week, we’re predicting the future! We expect healthy results for Facebook, who have talked the talk & walked the walk when it comes to their new product offering. On the other hand, Snapchat still lag behind as their main focus…

The online consumption of Sports

The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a need for engaging…

Is Tinder actually doing Stories?

I am not, nor have I ever been on Tinder – which is some kind of a miracle for a person my age. (Don’t worry though, I lost my Tinder-ginity playing around with my colleague’s profile, and now it’s a regular pub past-time. I think I’m very good at it.

It’s a Millennial world out there

Millennial’s always want more. If you think something is new and upcoming, millennials are already ten steps ahead. With this in mind, they are also avid users of social media. However, it’s much more complicated than we think to reach them and keep up with what they want. Not only…

What Facebook has done in just 7 days

Facebook’s been busy trying to conquer everything and everyone it seems in the last 7 days taking on everyone from Netflix, Google and Internet service providers. As well as updating its core platform and back end metrics all in the aim to diversify and improve its product offering. Check…

Is Social Getting A Little Too Personal Now?

In a constant bid to compete, the social channels are constantly innovating, finding new ways to keep our eyes firmly glued to our screens. In many cases, this has meant a series of copycat announcements (*cough* Snapstagram). In others though, the developments mean more invasion into our personal lives, and…

Twitter gets a makeover in latest update

I guess it’s been a long time coming, but Twitter has had a bit of a facelift. Its latest update, rolling out to iOS, Android and web users, is mostly cosmetic and cuts out the clutter of the old interface. The redesign comes after Twitter’s struggle…

60 Second Social 19/06/17

This week we’ve got all the latest on Facebook and Snapchat’s new ad platform updates & features. Facebook’s new tools, value optimisation and value based lookalike audiences will optimise and add value to your ads. Snapchat have added a self-serve ad platform to their website, where you can…

Snap-to-store: can geofilters drive visits to store?

In April, Snapchat announced it was rolling out Snap-to store – a set of tools and analytics designed to help marketers track whether their Snap ads campaigns actually drove people to a specific location. Here is the diagram provided by Snapchat to explain how Snap-to-Store works: Snapchat has…

The role of affluent consumers in influencer marketing

As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with…

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

Feeling a bit peckish? Facebook has you covered

Facebook wants you to never leave the platform, and it’s working really hard towards this goal. From TripAdvisor-style travel recommendations with City Guides to helping with your dating life thanks to Discover People (and I am not even going to mention all the features directly copied from Snapchat), you have…

60 second Social 15/05/17

Last week marked the release of Snapchat’s quarterly results; in #60secondsocial we discuss what these results mean for their future and question whether their new features will be enough to expand their demographic and weather Facebook’s storm. Snapchat are reliant on their youth demographic,…

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via…

Why curiosity is a digital marketer’s best skill

I’m writing this blog whilst in-flight, on my way to Athens, to present a keynote at Social Media Conference 17 – #SMC17gr. As with all good keynote speakers, my aim is to strike a balance between inspiration and relevant insight. All too often, shared case studies are limited to brands…

Facebook is turning over a new page and adding video banners

Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images. Well, first of all, I am just glad I am not writing a blog on the topic of…

Are LinkedIn’s new targeting tools your perfect match?

Earlier this week, LinkedIn announced it has hit the 500 million user mark, with users from 200 different countries. Although this is modest in comparison to the extensive growth Facebook & Snapchat see, LinkedIn is still undoubtedly one of the best professional platforms, with 10 million active job listings and…

Facebook launches AR Studio

Daaaaaamn Facebook! Back at it again with copying Snapchat! That’s right! It had been a good week since someone got all up in Snapchat’s business, so it’s lucky Facebook stepped up with its latest announcement to keep them on their toes. This one may give the ghost a run for its…

Now Instagram lets you curate your own Collections

Not content with stealing Snapchat’s thunder, it looks like Instagram’s set to take on Pinterest with its new Collections feature. Since last year, you’ve had the ability to save or bookmark any photo or video on Instagram that you want to look at again, but this feature seems…

60 Second Social 18/04/2017

Is Snapchat changing the future of retail? In this week’s #60secondsocial we’re focusing on how Snapchat are succeeding at marrying social engagement to in venue traffic, particularly with their recent geo-filter for fast food chain, Wendy’s. Find out more about the geo-filter that 80% of Snap-chatters…

60 Second Social 10/04/2017

What a huge week for social! This week we’re talking Facebook’s new AI-powered digital assistant, Twitter losing live streaming, and the ASA banned Instagram blogger. We also highlight the importance of an in-depth understanding of paid social, as it continues to make an impact on the…

Meet Wuu, the Snap-style app from the makers of Ello

Way back in the the halcyon days of 2014 we had high hopes about the fledgling social network Ello an ad-free alternative to the established Facebooks and Twitters of the social world, but, alas it never really took off as much as we hoped. But now the creators of the ill-fated…

60 Second Social 3/04/2017

Missing your fill of paid media gossip? In this week’s #60secondsocial we’re focusing on the ongoing battle between Facebook, Snapchat and Instagram, specifically where paid media is concerned. Snapchat has well and truly caught up with Twitter, but will it have a chance going against Facebook? Since Snapchat launched…

Can’t get enough? Instagram now lets you add up to 10 photos & videos

The art of storytelling has now become the norm on social media, with the everyday person sharing visually stunning photos and videos in an innovative way. Snapchat was the first to kick off the trend with its new stories feature and Facebook enabled users to interact with live streams. Twitter…

Is your social bold enough?

Everyone loves a good joke, that’s not a secret. But humour can seem risky when it comes to brand image – especially when it’s yours. Sure, on more than one occasion, a company has pushed it a little too far and got misunderstood by its audience (doing it can also…

Facebook keeps telling the same story

Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an announcement…

Planning your next holiday? Facebook wants to help you!

On its mission to take over every aspect of our daily lives, Facebook has been bringing a lot of new features recently – hasn’t stopped trying to take on other social platforms (Snapchat, Tinder…) Now it seems it is going after TripAdvisor (or Google Trips, it depends on who you…

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver…

The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is…

What’s up with WhatsApp?

Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have now changed…

Pinterest is stepping up its visual discovery features

I was walking on the street and I just saw a girl with my dream pair of shoes (OK I already have a lot, so let’s just say one of my dream pair of shoes). Right then and there, I wished there was some way I could get a quick…

Does Tinder’s acquisition of Wheel mean the ‘hook-up’ app is ready to settle down?

They say imitation is the sincerest form of flattery, and if that’s the case Snapchat should be positively blushing right now. Because lately all of the social networks seem to be crushing fairly hard on that friendly ghost. Get a room you guys. The latest, fittingly in this post-Valentine’s week…

Trashdoves Redefining Viral Social

You might have recently seen a lot of purple dove-like birds banging their heads on your Facebook timeline. There’s a sentence I never thought I’d write. Fear not, fellow netizens, it’s just people posting trashdoves. let me explain. In what is rapidly becoming one of the most inane but potent…

Facebook’s forward-thinking Lite app opens up social marketing

If like us you live in a developed country, you’d be forgiven for not knowing what Facebook’s Lite app is, but it’s exactly what it says on the tin – a lightweight version of the well known Facebook app, available in a select group of countries and designed…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve…

Search results for "snapchat"

Social Snapshot – 20.02.19

Social Snapshot – 13.02.19

Social Snapshot – 06.02.19

Social Snapshot – 30.01.19

Is Snap bringing it back?

Get musical for social engagements

TikTok shows no signs of slowing down

Story time is the key to persuasion

There’s another streamer on the block

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

Instagram’s Future?

Twitter asks the audience

YouTube picks up velocity in the direction of vertical video

Instagram launches 4-way video chat (and more!)

Instagram introduce a slimmed-down version of the app…

How Social is Scoring at this World Cup

Get your popcorn at the ready as Instagram goes for long!

Twitter Media has arrived

The things no one tells you about video on social

The many faces of Instagram Video

New ‘Memories’ feature launched by Facebook

Instagram may launch long-form, professional videos

Instagram– a gift that keeps on giving…

Instagram Launches Payments for Commerce

Is Instagram after world domination?

Snap inaugurate augmented reality m-commerce

Facebook updates their Story

Episodes of Instagram Stories

Is VR the next step for social?

Latest Google feature brings mainstream social AR marketing one step closer

Could Instagram be implementing video call features?

Social Commerce Needs More Social Video

Now you can set up shop on Instagram

New update from Instagram – 3 is the magic number

Make your Instagram Stories POP with latest GIF support

Snap ‘n’ share…with your Grandma!

Why you should celebrate your brand’s anniversary on social

Can Twitter become brands’ new favourite platform?

A new addition to the Instagram family

Facebook is pinning its video hopes on music and 360

Instagram launches huge changes to Stories

What will be in your 2018 social strategy?

Snap Strikes Back with new Ad Manager updates

Snap Chat’s Revitalisation

Updates galore from Insta with new stop-motion tool

How brands must work with influencers to stop breaking the ASA rules

Spectacles’ Spectacular flop

PayPal & Facebook Messenger introduce peer-to-peer payments

Scroll and Save for Later

Snap with a bit more substance using Context cards

Facebook Canvas comes to Instagram

Introducing FrontRow…

Step-up, stand-out and succeed on Instagram

Meet Polygram – The new social app that reads your facial expressions

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

60 Second Social 23/08/17

How to make the most of the new video tool on LinkedIn

Are Facebook Stories the print supplement of social networks?

Instagram Bulks Out Its Live Capabilities With Collaborative Videos

How the biggest brands use Instagram Stories

Is there a place in your life for so many Stories?

It’s time to get your Instagram Stories straight

What makes a good back to school campaign?

60 Second Social 24/07/17

The online consumption of Sports

Is Tinder actually doing Stories?

It’s a Millennial world out there

What Facebook has done in just 7 days

Is Social Getting A Little Too Personal Now?

Twitter gets a makeover in latest update

60 Second Social 19/06/17

Snap-to-store: can geofilters drive visits to store?

The role of affluent consumers in influencer marketing

Live Event Social Media Checklist

Feeling a bit peckish? Facebook has you covered

60 second Social 15/05/17

6 steps to a smarter smartphone social strategy

Why curiosity is a digital marketer’s best skill

Facebook is turning over a new page and adding video banners