X Immediate Future

2016: A Year In Video

2016 right? It’s been a crazy year. Aside from the politics and the entire world being different now, social has notably evolved – particularly when it comes to video. Here are some of the ways social video has changed: Facebook Live Despite being launched in August…

How to tap into Christmas TV on social

With the darker nights and Christmas programming on the horizon, TV takes a more central role in our UK media consumption. Last year, research showed that Christmas TV viewing was dominated by the TV set. But TV isn’t a channel alone anymore. Social sits hand in glove…

Are travel brands missing out on Snapchat?

Is it because the vast majority of Snapchatters are between 18 and 24? Is it because their content creation processes often require going through a lengthy approval path? Or maybe it’s the lack of analytics on the platform and tools to measure a campaign’s ROI? Whatever their reasons, most travel…

5 Easy Ways to Improve Organic Reach on Facebook

Are you finding that your organic reach on Facebook isn’t quite what it used to be? You’d be right. Did you know that only 2% of your page’s fans actually see your content? Facebook’s algorithms and preferential treatments have long been something that social media marketers have…

Making Your OOH More Social

From Snapchat’s Spectacles to the Amazon Dash Button, 2016 has seen a heavy focus from brands and advertisers on integrating digital and physical. This was also adopted in the marketing sphere, and several of the most notable campaigns this year came from ideas that found a way to use digital…

Is Snapchat’s new product going to make a spectacle out of Google?

I know what you are thinking not another Snapchat blog but it’s hard to not cover this social media maverick when they continue to innovate at the rate they do, and their latest innovation is not digital it’s physical. If you asked me 10…

The Future of Snapchat post IPO

Snap Inc., the maker of Snapchat, has confidentially filed for its IPO, according to a report from Reuters and word on the grape vine is the company could go public as early as March. So what does the future look like for Snapchat once it goes public? Will it be…

How to choose the best social media channel for your business

Social media is at its peak, it couldn’t be a better time to grow your business online and reach new audiences. It’s no longer an option, but rather a must for every business looking to expand. In a world where social media channels are rapidly being launched and developed, we…

The future of customer service is… ROBOTS!

Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer…

What should we think of filter bubbles on social media?

Have you noticed how the Internet always agrees with you and seems to know what you like? Eli Pariser was the first to describe the filter bubble phenomena in his book “The Filter Bubble: What the Internet Is Hiding from You” (2011). According to him “a filter bubble is the…

Three Top Tips to Ace Live Social

Live social is an art. For some it comes naturally. Those with a flair for creating content on the fly and sharing their lives moment-by-moment will certainly have an advantage when it comes to live-posting at an event. However, without a deeper understanding of your client’s brand, the key messages…

Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers.

Is this the influencer you are looking for? Maybe.

Influencers are all the rage these days – whether it’s a YouTube star, an Instagram model, or a renowned blogger, majority of brands are or would like to work with one. We have worked with a few of them and while the number on their subscription bar might be impressive,…

Social referrals from mobile not converting?

Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social…

The Mannequin Challenge: What brands need to know about viral trends

Social media agencies who promise viral success are not being very honest with you. And indeed, investing large sums of money in a project that you’re confident will ‘go viral’ is wishful thinking at best. Don’t get me wrong, success as a result of a viral hit is totally worth…

Losing followers on social? The issue is bigger than you think

Chasing vanity metrics such as likes and followers is pointless (given most of the algorithms on social don’t favour organic posts). But losing followers is still bad. It’s a sign that maybe you’re turning people off your brand. Take a deep dive into your losses and you’ll uncover insight that…

Facebook and Instagram’s biggest updates of 2016

2016 has been dramatic for a lot of reasons. However, in the social media industry we’ve had our own upheavals. This year has seen unprecedented change in the top social networking sites, something that a few people could have predicted. Having previously been on the consumer side of social networking,…

6 Last Minute Holiday Season Social Tips

Everyone knows that marketing planning for the holidays should be finished long before October rolls around and be ready to roll out as soon as the Halloween decorations come down. However, for those who didn’t plan their Christmas campaigns in July as they should have here are some useful last…

Top 5 Books For Marketers

1. Mindset: How You Can Fulfil Your Potential This book is one of ma favourites and I cannot recommend it enough. Whether you are just starting your career or you manage a team of 50 people, this book will make your rethink how you think about yourself and…

How is your social media strategy working for you?

Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter, but few have a social media strategy which helps them use social media to support their business goals. Social media works best when it’s part of an integrated E-communications strategy…

Marketing Stat Nirvana

As marketers, there is nothing we like more than to sink our teeth into some meaty stats in an effort to satiate our appetite for evaluation, understanding and improvement. Also, they make us sound smart. And like we know what we are talking about which, in an industry that is…

6 ways YouTube gives video creators more control

Building a relationship with your viewers is key and what makes YouTube stand out from the social media crowd. YouTube’s recent updates shows their dedication to making conversations within the YouTube community easier and more personal. Here’s a handful of YouTube features giving video creators more control over the comments…

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

There seems to be a new form of digital marketing dying every week, according to the internet – the latest victim apparently being influencer marketing. It’s not, of course (sorry, spoilers), it’s simply running into the issue that all organic-feeling mediums face when crossing into the mainstream as a legitimate…

4 lessons to learn from the rise and fall of Vine

Vine; the social media app where users can upload and share no more than 6 second clips, is officially dead in the water. Twitter acquired the app in 2012, and 4 years later has decided to shut it down. Poor Twitter – can’t catch a break!…

Just Why Is Video So Important On Social?

It’s a standout content, right?! Video that auto-plays in a customers’ social feed will draw their attention. Well, yes and yes. It goes much further than this though. Regular readers of our blog will know we advocate the ‘half scientist and half artist’ approach to marketing. Some will say: that’s…

Social platform video comparison

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right? Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the…

Your social media budget wish list for 2017

As we rush towards the end of the year, many marketers turn attention to budgets and planning. Planning goals, KPIs and a roadmap for the year is, as always, the essential starting point. So too is an understanding of what has changed since last year. What are the…

Facebook Might Say Goodbye To Likes

Facebook is testing removing “Page Likes” but before you start panicking, let’s look at the pros and cons of this possible reality. PROS: Page Likes are slightly different from what they used to be in the good old days when Facebook’s organic reach was considerably higher than current…

Struggling to develop a Social Media Strategy for your business?

As a business, have you ever asked the question “Why are we struggling to make social media work for us?” or “Do we have the right social media strategy for our business?” If the answer to both questions is No, then you’re not alone as the real challenge of social…

How to generate reach on YouTube for your brand

For a lot of brands, having a YouTube channel as part of a social media strategy may seem as if it’s not worth the hassle. For one thing, making good quality long-form videos is certainly on the expensive side of the content creation spectrum. Also, there are 300 hours uploaded…

Another Facebook Live Update

The launch of Facebook Live has seen brands and agencies (including us) experimenting with the new broadcasting format.

Say goodbye to traditional TV with Facebook’s new streaming functionality

Streaming video content from mobile devices to TVs has been around for many years and the big players such as YouTube have taken the lead. Facebook now wants a piece of the action with the inclusion of video streaming on your TV through popular devices such as Apple TV and…

Periscope ups its live streaming game

The quality of Periscope’s live streams is about to skyrocket thanks to the launch of Periscope Producer. It’s a bold leap forward for the Twitter-owned live-streaming platform which, until now, broadcast content exclusively shot on mobile devices. Periscope Producer allows content creators to stream highly polished video…

How B2B brands can avoid defaulting to job titles when segmenting in social

We have been banging the audience-first drum relentlessly for the last few years. Why? Because it is the best way to deliver results in social. More recently I discussed the merits of micro-targeting in social media: finely slicing your customer segments to ensure you can deliver relevancy at scale.

5 top tips for using emojis on social

Every social platform supports and encourages the use of emojis, but how and when should they be used in social marketing? The entire purpose and origin of emojis was to replace words, convey an emotion and shorten a message at the same time, a relic of the SMS generation. While…

Why your brand’s ‘personality’ is so important

Social media has been revolutionary in not only brands giving brands a direct relationship with their current and potential customers, but for providing brands with a personality. In previous years, social media was used as simply another platform for advertising the benefits and uses of a product or service. Brands…

Facebook Gets Eventful

Planning events? Opening a pub? Going for a charity run? Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events! And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that…

Why you need to ‘pay to play’ in social media marketing

Once upon a time, when social was still in its infancy, advertisers who were innovative enough to take the risk of plunging into the social media ‘trend’ were rewarded by establishing themselves as the first brands to truly embrace direct online relationships with their customers. Back in a simpler time,…

Twitter now lets you add a Periscope link to your profile

Periscope announces a new partnership with its mother company Twitter. Starting this week, you have the option to provide a link to your Periscope profile on your Twitter page. The quick fix for avid Periscope broadcasters would be to provide your profile link within the website field on your Twitter…

Advertising to Developing Countries is ‘Lite’ Work

It’s no secret that Mark Zuckerberg is trying his hardest to tap into developing world markets. In 2015 Mark hosted a town hall, with Indian Prime Minister Narendra Modi to talk about Facebook’s ‘Internet.org’ program now named Free Basics. A year on from that meeting and India regulators banned the…

Facebook to launch Slack rival within the month

While it is traditionally used in the office as a way to avoid work, Facebook might be about to change all that. Many companies use an internal communication tool such as Slack, Yammer, HipChat or Asana to assist in project management and team collaboration and so…

The 4 trends of ‘micro’ in social media

Social media is meant to be all about the one-to-one conversations. Yet the large reach of many social networks often sits counter to this philosophy. The truth is that brands may well want to be part of the conversation, but the temptation to target reach numbers is too overwhelming. After…

Who scores highest on the Twitter buy-o-meter?

A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t stopped the…

Social media offers important benefits to businesses

It is quite hard to find an individual who has not heard of or does not use any of the popular social media platforms of the day, and the same thing can be said about most businesses. No matter what your company sells it needs to harness the power and…

Why you should be using video advertising in social media

It wasn’t too long ago that TV advertising was blasted as a dying marketing tool (tell that to the media organisers of the US Super Bowl who charged up to $5 million for a 30 second ad this year!). There are just under 700 channels on an average cable service…

Instagram improves the way users interact with ads

Instagram ads made an appearance in 2015, the update enabled advertisers to post ads with the aim of driving clicks, mobile app installs and website conversions. Instagram’s latest update will help us advertisers turn intent into action by increasing the number of ways users can interact with ad content. Through…

Why actionable insights are a huge step for YouTube creators

Back in 2006, the quickest way to grow your audience on YouTube was to have your video make it on the home page of the site. In those early days of YouTube, an actual human was curating the content that made it on to the home page (crazy,…

Top 5 Podcasts That Will Make You Smarter On Social

The Science Of Social Media A brand new podcast by the lovely people at Buffer. The first few episodes are packed with amazing interviews, advice, and fun content that will make your morning commute or afternoon walk a lot more enjoyable and productive. The interview with John Yembrick,…

Chasing the latest tech probably isn’t right for your business!

Shouldn’t we be innovating? Shouldn’t we explore the next big thing for our industry? Shouldn’t we consider how to be first-movers in new areas? Shouldn’t we determine if new tech can help us to acquire market share? Yes. Yes. Yes, and yes. Few businesses actually have the required resources (and…

The advantage of segmenting your audience on each channel

Most brands focus on building their community on one page, but should they be putting all their audience under one umbrella? Big brands like Nike and The Huffington Post which have huge product ranges or cover a variety of topics have been segmenting their communities based on topics, location, or audience…

YouTube goes full social

Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience. However, the channel was…

How even the smallest brands can make use of Snapchat

Since Snapchat’s conception in 2011, we’ve seen its meteoric rise to become one of the most used social networks in the world. The network currently boasts over 100 million daily active users along with 400 million snaps per day being sent all over the globe. For an app that only came…

5 ways for brands to stop fakers and the fraudsters on social

According to Campaign Live, a fifth of top brands’ social media accounts are ‘fraudulent’. It seems many household brands are plagued with promotion spams, impersonators, phishing profiles, trademark violations, hacked accounts and counterfeit profiles. Ouch! And this number is on the rise. Sadly, the fakers are making…

3 Key lessons from my dissertation on social media influencer marketing

My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned…

The importance of knowing your social presence

Clients often come to us seeking guidance on their social media strategies, and one question is always asked of us ‘What and how many channels should we be on?’ In order to answer this, we first look at their current social media presence, in the form of a social media…

Facebook makes VR an actual reality with new algorithm

Gone are the days of shaky videos that make you feel queasy. Facebook saves the day with its new algorithm designed to stabilise 360-degree shots. The smart technology will combine 2D motion with 3D reconstruction to fill in the gaps and reduce the unwanted effects caused by conventional…

3 marketing lessons I learned from paternity leave

Recently I had a baby – well not personally, but my partner did. I also had, probably, the longest period of time off in one go I have ever had since working – 17 days! It was a magical time, filled with ‘firsts’ and all kinds of wonderful, scary and…

Facebook’s bridging the gap between click and brick

The trouble with paid social is tracking the customer journey from click to brick. Facebook thinks it has the answer to this problem and is in the process of revamping its offers program. Core updates include: Bookmark: People can easily claim an offer on mobile or on desktop and it will…

Facebook Trending Update Goes Awry

Shortly after Facebook announced a range of changes to its Trending Topics section things started to go wrong. As this blog post describes the update – “Today, we’re making some changes to the Trending feature on Facebook that will make the product more automated and will no…

Facebook collects WhatsApp’s data – what all marketers need to know

The biggest news to come out of social over the weekend has been the controversial reveal that WhatsApp will now be sharing its data on consumers with Facebook.

The curse of knowledge in B2B social content

There’s a story that Chip and Dan Heath tell in their book “Made to Stick: Why Some Ideas Survive and Others Die” that I think about often when creating B2B content for social. A Stanford University Graduate by the name of Elizabeth Newton ran a simple…

Vloggers and YouTubers watch out!

Vloggers and YouTubers watch out, YouTube is making some changes to its platform. The new feature will see a social timeline added to the platform, which will allow users to share a range of different content including photos, links, videos and text posts with its subscribers. The new ‘Backstage’ feature…

Twitter’s Instant Unlock Card drives brand conversations

Marketers can now measure the success of a campaign by tracking how many people are talking and engaging with a brand’s social activity. The Twitter Ads dashboard will display the engagement metrics and the earned media metrics generated by the campaign’s success. Struggling to encourage your fans, audience or followers…

Facebook launches teens-only app, Lifestage

It would appear that Mark Zuckerberg is pulling out all the stops in an effort to combat the meteoric rise of Snapchat, first with Instagram Stories and now with a standalone iOS app, Lifestage. The USP employed to capture the hearts and minds of Gen Y is that the app…

4 key perceptions of social media by a Gen Y focus group of one

Back in the days before the internet, the main stay of audience insight beyond surveys was the focus group. A gathering of relevant demographics in order to get feedback on products, adverts etc. Now we have social data and insight. A magnificent cauldron of opinions, views, trends and sometimes plain…

5 key takeaways from my 5 years at immediate future

I started working at immediate future in 2011. What a vastly time that was to be working in social media. Everyone, brand and agency was trying to figure out the landscape and how to tackle it. These were the days of Facebook pages with Like gates (yup, chasing Likes –…

Why Social Media Feature Plagiarism is Good for Business

If you have been following the recent movements in social media, then you will know that no idea or concept is off limits when it comes to the social media world. Facebook has long been the most popular social media platform among the recent generations. Although some would say Facebook…

Brands get sticky on Twitter

Following hot on the heels of Twitter’s announcement that the platform was introducing #Stickers as “…a fun new way to add creativity to your photos and connect them to the world on Twitter”, the platform has now invited brands to join the party with “Promoted Stickers”.

Facebook hands the power back to consumers

Advertising can be a pain. You’re scrolling down the news feed and BLAM – an advert for dog food. When you don’t own a dog. Frustrating isn’t it? But for brands, Facebook’s ad platform is a brilliant way to serve copy and content to a specific target audiences. The problem…

It is all about personalisation

In a world plagued by ads, cut-through is king! We all know there is loads of noise and we all know that you need to break through the noise, especially in social, to be heard….old news…boring. What gets everyone excited now is personalisation. There is such a massive opportunity to…

6 things we can learn from Adidas’s Paul Pogba transfer marketing genius-ness

Paul Pogba’s record breaking transfer to Manchester United sparked a frenzy on social media earlier this week, but not maybe for the reasons you would expect. Quite frankly, we were all bored of the story, the will-he, won’t-he tenterhooks feeling had warn off. It was inevitable. In fact, The Drum…

Should you be investing in Facebook or Snapchat?

As Facebooks user base ages it’s no secret that it has been trying its hardest to appeal to a younger audience. Facebook even made similar app in 2012 called Poke, with a built-in self-destruct feature that was intended to take on Snapchat. After that flopped in 2013, Mark…

Facebook cracks down on News Feed clickbait

Facebook ups the ante by adjusting its aggregator to reduce the annoying and misleading news feed articles. After an extensive study reviewing tens of thousands of headlines, Facebook cracks the code by identifying the tell-tale signs of clickbait. Look out for the top two traits and don’t be fooled! Curiosity…

The rise and rise of Facebook advertising

It’s no secret that Facebook is killing it when it comes to the roll-out and monetisation of video on its platform. The platform’s second quarter earnings, which were published last month, revealed that more than 1.1 billion people are currently using the platform each day and ad…

Instagram vs Snapchat

Instagram just launched its new feature: Stories. It’s this nifty feature that lets you create streams of pictures and videos and share them with you friends or just people you have never met – whichever you fancy. Just to make it feel more unique and fleeting, this lovely…

Twitter Updates Composer and Introduces Stickers

Twitter have introduced a couple of new developments in the past month, one fairly minor interface change and one entirely new function called Stickers. If you use the Twitter iOS app you may have noticed some changes taking place with the basic layout,…

Using Social Media for Social Good

Social media marketing has come to be a popular way for brands to advertise products and services. But recently, the charitable sector has taken advantage of this growing trend for fundraising activities. Some of the most memorable social media campaigns have been extremely successful in terms of donations. The #NoMakeUpSelfie…

Getting innovative with B2B content

B2B content has the habit of falling into a mould – whitepapers, research reports, brochures etc. There are a number of reasons why this content can be problematic: it can be boring, it can be the ‘same old’ stuff and, if done well, it can be very expensive. Budgets are…

Organic vs paid social audience you have vs the audience you want

Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will vary per…

Why the new Facebook newsfeed algorithm isn’t the end of the world

On the 29th June 2016, Facebook announced it was going to tweak its News Feed (Edgerank) algorithm to prioritise content from family and friends over brands and publishers. “The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update…

Twitter invites non-users to ‘see what’s happening’

Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to give…

How to get your hands on the best social media talent?

Social might be almost a decade old, but it is still a young industry. And as more and more brands embrace social media marketing the need for skilled and experienced talent is growing at a rapid pace. Working in social media is a sophisticated business these days. You need to…

Knowing your Content Tilt from your Content Goals

It isn’t exactly new news that content is king. Particularly on social where you have a noisy opportunity to connect with millions of people and conversations. The keywords there were ‘noisy opportunity’. If you do what the rest of your category or industry are doing, then your content isn’t going…

The new ubiquity of Twitter Blue Ticks

Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million monthly active users…

Top 3 Instagram Tools

Despite its popularity, Instagram is a bit behind other platforms when it comes to management tools. It’s like Facebook’s little sibling that has its friends and a little community but is still trying to catch up with Facebook, not fully realising its full potential just yet. Being a younger sibling…

It’s Raining Facebook Updates!

Facebook seems to be showering us with new features and updated API functionality every other day at the moment, so we collected the relevant nuggets of info and melted them down into this easy-to-digest erm…digest. Facebook are rolling out Instant Articles in Messenger, Android folk you already…

3 tips for brands dealing with Social Media trolls

Avoiding online trolls is hard work for anyone. They hide in just about every corner of the internet, waiting for the perfect opportunity to harass or insult you. But its not just your average tweeter that has to deal with it… Marketers working within social media are having to find…

If you are still talking about ‘millennials’ you are doomed!

So the title of this blog was going to be way more offensive than I finally decided. I am just getting to the end of my tether with the use of ‘millennials’ as any sort of quality or useful market segmentation method. Let me break it down for you. Howe…

How social is the oil in the B2B demand gen engine

Sigh! My biggest frustration after 12 years in social media marketing is the view that vanity metrics are the only way to place a value social. Only measuring followers, likes, engagement and fans misses the opportunity social presents to deliver into the pipeline – to ultimately drive revenues by being…

Will Snapchat’s new feature open up doors for brands or become a distant memory

Snapchat’s new Memories feature is being advertised as a new way for users to share old snaps and stories – but the consumers are not the only ones that use Snapchat. So what does this new update mean for brands…

Should live-streaming become part of your social media strategy?

Live-streaming has been around for a long time, but the ease and availability of numerous tools such as Meerkat and Periscope have made it possible for anyone to “go live” and broadcast to the world. Years ago, marketers used to spend huge budgets on TV advertising, billboards, print media and…

King Content and Queen Data

Once upon a time, there was a King and a Queen. They weren’t any ordinary King and Queen. They were special, because together, they ruled over all of Social Media land. Forgive me, I read a lot of bedtime stories to my two under three-year olds and we watch a…

Why “old people” migrating to Snapchat won’t drive the teens away

Recent data shared by Wall Street Journal indicated that nearly 70% of smartphone users are on Snapchat! There has also been a rise in over 35s on the platform by 2% in the last 3 years. Take the stats with a pinch of salt but the message is clear, Snapchat…

3 ways to beat social’s biggest challenges in 2016

Anyone who’s seen Peanuts knows the football gag. In it, Lucy challenges Charlie Brown to kick a football which she then moves just as he’s about to punt the life out if it. The joke ran yearly from 1951 to 1983 and yet every time Charlie B somehow…

Beauty Pins

Pinterest is the biggest beauty platform in the world – at least that’s what Pinterest says. But is it true? Is Pinterest really the Holy Place for beauty brands. Let’s take a closer look at this, shall we? Social Media Demographics for Marketers |…

Facebook to offer AI translation services

Anyone who has worked on a project covering multiple languages will know the value of good translation, especially in the fast paced world of social media. Getting the right message across in the right tone of voice is near impossible for a non-fluent speaker of any language. However…

Smart Shopping with Pinterest

Almost exactly a year ago the super-clever tech folk at Pinterest launched Buyable Pins across their mobile apps in a bid to give users a simple way to buy and sell through Pinterest. For businesses this meant going through one of 5 partners to…

Facebook is getting a bit more Lively

Since Facebook launched its video broadcast feature back in August 2015 as a feature for verified Pages, it has been made publicly available for brands and the public. The Facebook feature allows users to post live broadcasts on their News Feeds, watch real time comments on their stream,…

Social media and the landing page – A match made in heaven

Rather than leading your social media traffic to the home page, why not take them on a journey via your landing page and turn visitor numbers into conversions. Creating web pages with a specific purpose is a gold mine for gathering new leads, encouraging event registration and guiding visitors to…

Search results for "X"

2016: A Year In Video

How to tap into Christmas TV on social

Are travel brands missing out on Snapchat?

5 Easy Ways to Improve Organic Reach on Facebook

Making Your OOH More Social

Is Snapchat’s new product going to make a spectacle out of Google?

The Future of Snapchat post IPO

How to choose the best social media channel for your business

The future of customer service is… ROBOTS!

What should we think of filter bubbles on social media?

Three Top Tips to Ace Live Social

Teens: The Multi-Networking Generation

Is this the influencer you are looking for? Maybe.

Social referrals from mobile not converting?

The Mannequin Challenge: What brands need to know about viral trends

Losing followers on social? The issue is bigger than you think

Facebook and Instagram’s biggest updates of 2016

6 Last Minute Holiday Season Social Tips

Top 5 Books For Marketers

How is your social media strategy working for you?

Marketing Stat Nirvana

6 ways YouTube gives video creators more control

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

4 lessons to learn from the rise and fall of Vine

Just Why Is Video So Important On Social?

Social platform video comparison

Your social media budget wish list for 2017

Facebook Might Say Goodbye To Likes

Struggling to develop a Social Media Strategy for your business?

How to generate reach on YouTube for your brand

Another Facebook Live Update

Say goodbye to traditional TV with Facebook’s new streaming functionality

Periscope ups its live streaming game

How B2B brands can avoid defaulting to job titles when segmenting in social

5 top tips for using emojis on social

Why your brand’s ‘personality’ is so important

Facebook Gets Eventful

Why you need to ‘pay to play’ in social media marketing

Twitter now lets you add a Periscope link to your profile

Advertising to Developing Countries is ‘Lite’ Work

Facebook to launch Slack rival within the month

The 4 trends of ‘micro’ in social media

Who scores highest on the Twitter buy-o-meter?

Social media offers important benefits to businesses

Why you should be using video advertising in social media

Instagram improves the way users interact with ads

Why actionable insights are a huge step for YouTube creators

Top 5 Podcasts That Will Make You Smarter On Social

Chasing the latest tech probably isn’t right for your business!

The advantage of segmenting your audience on each channel

YouTube goes full social

How even the smallest brands can make use of Snapchat

5 ways for brands to stop fakers and the fraudsters on social

3 Key lessons from my dissertation on social media influencer marketing

The importance of knowing your social presence

Facebook makes VR an actual reality with new algorithm

3 marketing lessons I learned from paternity leave

Facebook’s bridging the gap between click and brick

Facebook Trending Update Goes Awry

Facebook collects WhatsApp’s data – what all marketers need to know

The curse of knowledge in B2B social content

Vloggers and YouTubers watch out!

Twitter’s Instant Unlock Card drives brand conversations

Facebook launches teens-only app, Lifestage

4 key perceptions of social media by a Gen Y focus group of one

5 key takeaways from my 5 years at immediate future

Why Social Media Feature Plagiarism is Good for Business

Brands get sticky on Twitter

Facebook hands the power back to consumers

It is all about personalisation

6 things we can learn from Adidas’s Paul Pogba transfer marketing genius-ness

Should you be investing in Facebook or Snapchat?

Facebook cracks down on News Feed clickbait

The rise and rise of Facebook advertising

Instagram vs Snapchat

Twitter Updates Composer and Introduces Stickers

Using Social Media for Social Good

Getting innovative with B2B content

Organic vs paid social audience you have vs the audience you want