Search results for "instagram"

Social Snapshot – 27.04.2022

Social Snapshot – 27.04.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.
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5 Tips on How to Set Social Media Marketing Budget

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…
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How to promote your blog

How to promote your blog

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…
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Social Snapshot – 20.04.2022

Social Snapshot – 20.04.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…
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How do you make social media content less boring?

How do you make social media content less boring?

Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…
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Social Snapshot – 06.04.2022

Social Snapshot – 06.04.2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…
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Social Media Giants Fight

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…
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Social Snapshot – 30.03.2022

Social Snapshot – 30.03.2022

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot: Instagram is introducing Favourites and Following, two new options to choose what you see in your feed. Instagram has launched a new algorithm-free, chronological…
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5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.
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So you wanna create stickers?!

So you wanna create stickers?!

The first thing you want to do is to create a cool animated gif!  If you’re anything like me, you love a good bit of animated text.  All those colours and fonts and sparkles and… Sorry, where was I?  Ah yes, creating your own animated stickers for Instagram. …
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Social Snapshot – 23.03.2022

Social Snapshot – 23.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…
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Social Media Statistics you must know in 2022

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…
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Social Snapshot – 16.03.2022

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…
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Social Snapshot – 09.03.2022

Social Snapshot – 09.03.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…
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Social Snapshot -02.03.2022

Social Snapshot -02.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…
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Social Snapshot – 23.02.2022

Social Snapshot – 23.02.2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Facebook launches Reels globally. Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.
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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…
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To be or not to be…

To be or not to be…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…
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Social Snapshot – 16.02.2022

Social Snapshot – 16.02.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼 LinkedIn tests new option…
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Social Snapshot – 09.02.2022

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…
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Why Buying and Selling Social Accounts Is a Big No-No

Why Buying and Selling Social Accounts Is a Big No-No

While the act of buying and selling social media accounts is nothing new, we recently stumbled across an account on Instagram that was blatantly selling its account ownership over their stories and it got us thinking: what are the dangers in doing this, and why isn’t it more common?…
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Social Snapshot – 02.02.2022

Social Snapshot – 02.02.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…
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Hit that subscribe button

Hit that subscribe button

Instagram is currently testing paid subscriptions with a small group of creators in the US giving them exclusive access to content and features such as subscriber-only Lives and more. In this blog we’ll take a look at some of the features which could become the future of Instagram.
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Dishing the dirt on data (RECAP)

Dishing the dirt on data (RECAP)

In today’s blog we’re looking back at the iOS 14 update and its effects on Facebook ads. Stick with us as we take you deeper into the subject, exploring the impacts, changes and how you can handle it. Apple released an iOS 14 update for advertisers (IDFA), which…
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Social Snapshot – 26.01.2022

Social Snapshot – 26.01.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…
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Episode 70: Serious Social – Social that’s good enough to eat!

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…
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Lights, camera, action!

Lights, camera, action!

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…
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Zoggs hires immediate future to launch new Ecolast swimwear

Zoggs hires immediate future to launch new Ecolast swimwear

International swimwear brand, Zoggs, hires IF to take the brand into Facebook, Instagram and Twitter
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Travel buyers shift the social conversation

Travel buyers shift the social conversation

Travel research shows a shift in the social conversation
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It’s time for a reshuffle

It’s time for a reshuffle

Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of your profile…
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Social Snapshot – 12.01.2022

Social Snapshot – 12.01.2022

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…
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Social media trends that’ll be big this year

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years.  So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…
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Social Snapshot – 05.01.2022

Social Snapshot – 05.01.2022

A new year, a new Social Snapshot! Join us as we take a look at the latest happenings in the world of social media, from the end of 2021 and the first few days of 2022…   Instagram will be focused on two key themes in 2022 –…
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Social Snapshot – 22.12.2021

Social Snapshot – 22.12.2021

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week.   Twitter tests new creative…
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Episode 69 : Serious Social – Bring the social boom

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom  2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…
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Social Snapshot – 15.12.2021

Social Snapshot – 15.12.2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:   Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…
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Social Snapshot – 07.12.2021

Social Snapshot – 07.12.2021

With so much social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Check out the latest happenings in the world of social media with our social snapshot   Instagram adds the option…
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Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…
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Social media trends to watch out for in 2022

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media.   TikTok remains the biggest influence on social   In 2020, TikTok was the world’s most…
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Social Snapshot – 01.12.2021

Social Snapshot – 01.12.2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media   TikTok is testing a new ‘Business Registration’  TikTok business profile managers are now able to access the…
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If you dislike this, no one will ever know…

If you dislike this, no one will ever know…

There have been some rumblings over at YouTube these past few weeks, with rumours circling that they will finally be giving the axe to the dislike button… With rumours turning out to indeed be true, this update will be rolled out site-wide within days! DUN DUN DUN Like any other…
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Social Snapshot – 24.11.2021

Social Snapshot – 24.11.2021

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:   YouTube enables reusing…
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Social Snapshot – 17.11.2021

Social Snapshot – 17.11.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media   Twitter rolls out improved labels for misinformation To help users be better informed, Twitter is…
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Social Snapshot – 10.11.2021

Social Snapshot – 10.11.2021

It’s that time of the week – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world…
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Social Snapshot – 03.11.2021

Social Snapshot – 03.11.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:   Facebook’s ‘Meta’ name change…
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Social Snapshot – 27.10.2021

Social Snapshot – 27.10.2021

  It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in…
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Social Snapshot – 20.10.2021

Social Snapshot – 20.10.2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the…
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Social Snapshot – 13.10.2021

Social Snapshot – 13.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Snapchat launches Club Unit…
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Designers, it’s time to check in

Designers, it’s time to check in

  In light of World Mental Health Day, I wanted to take this moment to talk about creativity and mental health.   We’ve all been there with burnout. So often as designers, we think of this as a normal part of the creative process. But I’m just gonna…
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Don’t make ad’s make TikTok’s

Don’t make ad’s make TikTok’s

Just a few months ago, TikTok had over 2.6 billion downloads worldwide and about 700 million monthly users. Including the IFers, where we share our monthly social snapshot roundups and occasionally people running around in dinosaur outfits. TikTok being so big, lots of brands want to figure out…
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Uplifting Accounts to Follow on World Mental Health Day

Uplifting Accounts to Follow on World Mental Health Day

  This Sunday, 10th October marks World Mental Health Day – an international day for mental health education, awareness, and advocacy against social stigma. Providing a positive headspace for team members should be a top priority for employers; and here at IF, we do our best to foster a…
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Social Snapshot – 06.10.2021

Social Snapshot – 06.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter removes live stream guests’ s option…
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Wait… Who turned out the lights?

Wait… Who turned out the lights?

  As I am sure many of you know, Facebook suffered a major outage yesterday (Nearly 6 hours to be exact!). With chaos on the streets, many users fled to the safety of other platforms such as Twitter, Linkedin and, of course, Tiktok. Problems were reported across the world,…
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Social Snapshot 29.09.2021

Social Snapshot 29.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot   Instagram pauses ‘Instagram for Kids’ project…
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Best practice for Facebook marketing

Best practice for Facebook marketing

Facebook has changed over the years and has become one of the more complex platforms. This can sometimes make it a tricky to maximise value from your Facebook marketing. We’ve got you covered though.   Stick with us as we take you through the best practices for Facebook…
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What can Reels do for your brand?

What can Reels do for your brand?

Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in…
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Supporting causes on social media

Supporting causes on social media

In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the…
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Social Snapshot – 01.09.2021

Social Snapshot – 01.09.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media.   LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…
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The UK Social Media Platform Statistics in 2021

The UK Social Media Platform Statistics in 2021

Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…
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Social Snapshot – 25.08.2021

Social Snapshot – 25.08.2021

With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   TikTok launches a new parents guide…
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Social Snapshot – 18.08.21

Social Snapshot – 18.08.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed   Instagram introduces new ways to protect users from abuse…
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Social Snapshot – 11.08.2021

Social Snapshot – 11.08.2021

  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   YouTube launches…
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Social Media Design: common mistakes and how to avoid them

Social Media Design: common mistakes and how to avoid them

  On average, users post 6,000 Tweets every second on Twitter. As a Social Media Designer, standing out from the pack is crucial, and you probably dedicate a huge amount of your time to researching competitors, trawling through Facebook design groups for inspiration, or looking at the work of…
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Social Snapshot – 04.08.21

Social Snapshot – 04.08.21

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the…
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Tips to TikTok success

Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and…
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Episode 64: Serious Social – Succeed on TikTok with the IFers

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…
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Why isn’t your social strategy converting?

Why isn’t your social strategy converting?

If you are starting in the world of social media, you may have already heard that before converting, you must set up a presence. However, it’s possible your social strategy isn’t working properly, which means the investment does not translate into the desired results. More visits,…
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Social Snapshot – 21.07.2021

Social Snapshot – 21.07.2021

Another week, another Social Snapshot! It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the world of social media with our social snapshot…
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Fleeting trends

Fleeting trends

  With social media companies all seeming to blend into one nowadays, it’s interesting to note the companies who know things aren’t working and can pull the plug before any more time and resources are spent on them… Yes, we are talking about you @Twitter.   Now, this is…
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Episode 63: Serious Social – Dishing the dirt on data

Episode 63: Serious Social – Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data  How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to…
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Social Snapshot – 14.07.2021

Social Snapshot – 14.07.2021

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Facebook adds new…
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Who’s the social platform boss?

Who’s the social platform boss?

With just two exceptions, TikTok has held the lead as the most downloaded app for the past 18 months. Its growth has been meteoric and undeterred despite content concerns, data safety issues and other fun controversies. The other important aspect to note is that these downloads are likely from primarily…
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Episode 62: Serious Social – Unlocking social as lockdown lifts

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…
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Privacy Policy

Privacy Policy

Let’s start by giving you the lowdown… If you’re an immediate future customer or subscriber, or just visiting our website as a business professional aged over 18*, this Privacy Notice applies to you. This brilliantly crafted notice tells you how we respect your privacy, what info we collect, why we…
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Let’s Get Creative!

Let’s Get Creative!

  A few weeks ago we talked about the brand refresh, in which we touched on creative reasonings and processes. In this blog, I want us to delve a little deeper into designing with social media in mind. What it entails and how best to…
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Our top 15 list of best practices for Facebook

Our top 15 list of best practices for Facebook

It may not be the new kid on the block, but please, no ageism here! The Facebook platform is still VERY important to the digital ecosystem, in fact, it’s top 3 according to Comscore. So we’re here to give you the checklist of your dreams! First,…
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Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…
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Social Snapshot – 23.06.2021

Social Snapshot – 23.06.2021

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the…
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When to post on social media

When to post on social media

  Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…
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The continual rise of Tiktok.

The continual rise of Tiktok.

The last year or so, while we have all been stuck working from home due to the pandemic, Tiktok has slowly taken over, well, the world. We have seen many brands jumping on the bandwagon to create content for the platform, enabling them to target a more youthful demographic and one…
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Clever Ways to Use a Carousel Ad

Clever Ways to Use a Carousel Ad

We can’t lie to you. As a social media agency filled with creatives, we are often faced with the hard truth that our creativity needs to live within the borders set by the social media platforms. And while we’re up for the challenge of making the most impactful…
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Social Snapshot – 09.06.2021

Social Snapshot – 09.06.2021

  Another week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:…
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Social Snapshot – 02.06.2021

Social Snapshot – 02.06.2021

Another week, another Social Snapshot! We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know.   Instagram extends Reels…
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Inclusion and diversity are here to stay

Inclusion and diversity are here to stay

Welcome to the new 20s, where not taking action or being silent are no longer options for organisations. The importance of inclusion and diversity is here to stay. There is no room for brands to sit back and act passively. Why? Well… consumers are becoming more demanding and…
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Social Snapshot News Roundup – May

Social Snapshot News Roundup – May

Hello and welcome to our latest Social Snapshot News Roundup! Let’s dive right in:   Clubhouse – the uber popular social audio app – launched its Android version this month, bringing with it one million new users, and a million more are sitting on the waitlist. The app…
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The three D’s that transform your boardroom social media impact reporting

The three D’s that transform your boardroom social media impact reporting

Why isn’t anyone advocating storytelling reporting to your own boardroom? As we emerge from COVID-19, boardrooms are scrutinising their post-COVID recovery plans. Budgets and ROIs are being assessed to determine if they’re investing in the right areas to deliver the required business impact, at the speed needed. There is an…
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Social Snapshot – 19.05.2021

Social Snapshot – 19.05.2021

  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot.   Pinterest shares…
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Episode 54: Serious Social – Stop whispering into the void

Episode 54: Serious Social – Stop whispering into the void

  Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…
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Social Snapshot – 12.05.2021

Social Snapshot – 12.05.2021

Another week, another social snapshot! We know sometimes it can be hard to stay up to date with the ever-changing world of social media. We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!   Clubhouse…
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Stats to help you define your social customer journey

Stats to help you define your social customer journey

Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to…
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Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

  Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…
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Social Snapshot – 28.04.21

Social Snapshot – 28.04.21

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media   Twitter launches an initial test of ‘Professional…
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Social Snapshot 21.04.2021

Social Snapshot 21.04.2021

Another week, another social snapshot. Sometimes it can be hard to stay up to date with the constantly changing world of social media! Stick with us as we take you closer you through our weekly roundup of everything you need to know.   Facebook letting users transfer posts…
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How the influencer marketing landscape has changed

How the influencer marketing landscape has changed

Influencer marketing: a form of social media marketing that helps bridge the gap between businesses and consumers, offering insights into products to help inform decision making and ultimately influence audiences. Of course. What started as a hobby and changed into a career in 2009, influencers have taken the social media…
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What’s on your 2021 plate?

What’s on your 2021 plate?

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss…
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Social Snapshot – 07.04.2021

Social Snapshot – 07.04.2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social   TikTok adds auto-captions TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to…
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Social Snapshot – 24.03.2021

Social Snapshot – 24.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Instagram’s testing labels in Stories Instagram has been found…
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Episode 48 – Serious Social – Design for social

Episode 48 – Serious Social – Design for social

  Ep 48: Serious Social – Design for social In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF…
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Visual design on social is key to communication

Visual design on social is key to communication

Social is a very visual medium, so why are brands still doing a bad job at communication through design? Whether it’s a boring, wallpaper image, or a message which doesn’t translate from print to social (we’re looking at you, Burger King), there’s no reason brands can’t take the…
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