social media agency

This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features  and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of…
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On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the…
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Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a…
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Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain…
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  Last Friday, we broadcast the latest episode of our Serious Social Facebook Live. Having moved from an edited weekly publication to a live broadcast. We’ve joined the brilliant British public response in flexing around Covid-19 requirements, whilst continuing our commitment to surface, address and offer solution to…
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Navigating through today’s societal challenges as a marketer is no easy task. Driving business objectives while also remaining respectful and providing support to audiences is a delicate balance that can easily be threatened with one wrong move. In recent podcast “Marketing in the time of…
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The current climate is changing our perception and view of what the word “community” means. If you’re unsure what you should or shouldn’t be using in your messaging right now – the first task is to listen to your audience. Discover where they are – which channels,…
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It’s a question that really puzzles me. Along with ‘why do some businesses try to mimic the market leader?’ or, ‘why do B2B companies continue to use awful stock photography of people pretending to be businesspeople?’ or, ‘why do travel companies persist with blue filters?’. At the risk…
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What planning must you do now for the inevitable new normal It’s frantic busy. Every marketing department and agency is resettling and refocusing. Spinning multiple plates as usual! Last week, the below diagram was shared with me on the Drum Network Slack channel. I loved it – it…
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While the streets are quiet and the shops are shut, the bars and cinemas are closed – and so are the theatres. But in the theatre, when they are “dark” (there’s no live production), there’s a tradition to leave a “ghost light” centre stage. Partly for the safety…
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In the past couple of weeks, social media has become the go-to place to get news updates and entertainment for many. So of course, our favoured platforms are continuing to test out new features to keep their audiences engaged during this uncertain time. If you’ve missed out on…
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Right now, social media is playing an important role in our lives more than ever. So, to keep users engaged, our favourite platforms have continued to launch and test new features. But if you’ve missed out on the news announcements this week, then don’t panic, we’ve got you covered!…
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Very few of society have faced anything like what we all front up to today. Fluid developments continue to alarm and challenge us. Businesses have been placed in a period of uncertainty whilst they seek support from the government. For now, all we can all do is follow the…
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In such unprecedented and uncertain times, social media platforms have become the go-to for keeping up to date with the latest news regarding Covid-19. Earlier this week we reported that social media activity had risen 25% over the last two week period – and this percentage is…
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The world is a crazy place right now. With news announcements being released every hour and a big cloud of uncertainty looming over our heads, it’s very easy to miss what’s happening in the industry. But, we’re here to help out ‍♀️ bringing you the latest social news…  …
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If you, like us, find yourself suddenly working from home, figuring out new technology and ways of staying connected and bonded to your team on one hand, as well as navigating the current landscape in marketing on the other, we’re here for you. Rapid change and uncertainly can…
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When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time.   Facebook’s testing cross-posting Stories.
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Here at IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week…   Instagram’s testing IGTV reactions. Instagram…
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The world of social media is a wonderfully interesting place, with new features being announced nearly every day. In case you missed out on any of the news from the past week, we’ve rounded up everything up for you right here…   Facebook’s expanding Stories. Facebook Stories… they just…
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Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the latest updates from the industry! Carry on reading for more…   LinkedIn’s highlighting achievements. LinkedIn is adding a new ‘Featured’ section to profiles, where users can display their latest achievements at the…
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Twitter is growing – are you missing out? Their Q4 performance report states that they have added 21% more monetizable daily active users to the platform – this takes them to 152million. What does monetizable mean? It’s a user count of how many accounts…
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Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!   Instagram Stories may be getting a…
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IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine!   Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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It’s official, Byte has launched! What’s Byte? Well, remember Vine, the video-sharing app which specialised in a 6-second looping format? The one that Twitter bought and then shut down to cut costs because hosting video is costly? Thereby counting themselves out a tonne of cash which TikTok…
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Would you create a White Paper giving it only cursory effort? Would you slap any old image and message on a Billboard? Would you grab any piece of copy and image and throw up on your website? If shooting a TV Ad, would you corral the troops…
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More controls for conversation on Twitter – is this a positive change to reduce trolling or the beginning of closed communities on the platform? One of the latest announcements from Twitter was made during an appearance by Suzanne Xie, Twitter’s director of product management, at CES (Consumer Electronics Show)…
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That’s right, it’s that time of year when we all prophesied about what the future year will hold. We usually look back and back-slap the 2019 forecasts that bore a molecule of resonance and success. Some will make simple to prove assertions like ‘live video demand will increase’.
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If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your…
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Let’s be honest, we sometimes overcomplicate marketing activities. Planners can be accused of planning a plan to create a plan. Creatives are claimed to create complex artwork for the sake or showcasing their talent. Strategists are believed to strategise the best approach for strategic construction of a tweet in…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…   Twitter expands access to brand survey…
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Search engine optimisation (SEO) is a critical tool for any business as it can ensure you stand out in a very crowded online environment. But did you know that social media also has a part to play in your SEO plans? How? By tying into what Google looks…
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Social media marketing benefits businesses in many ways, not least as it facilitates a unique, direct relationship with your customers. However, many businesses, despite having and managing a social media presence, are failing to recognise one of the key benefits of this media – social listening. What exactly…
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Marketing teams are busy. Task lists swell daily. I’m not sure any marketer manages to achieve everything they set out to annually. Evolving sales collateral, event planning, commissioning reports, briefing the spring, summer and Christmas Ads, launching NPD, or improving demand generation. There is much to achieve as…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about…   Twitter’s…
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If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter…
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As a consumer, you’d be forgiven for missing the change in product branding which occurred this week by Facebook. Sorry, FACEBOOK. Their announcements around the rebrand focus on their objective to be “clear” about which products belong in their wheelhouse. This effort may seem little…
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Included in Facebook’s latest Graph and Marketing API update, the social media platform has announced that in 2020 they will limit the number of ads a page can run at one time. Your initial reaction might be that this update could limit capabilities for your business. However,…
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We recently saw the amazing Kipchoge run the marathon in under two hours. Kipchoge and his team achieved this after their dedication and focus over many, many months. So, you are asking yourself, what has this got to do with social? Here’s why! The big ‘C’ – commitment…
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Starting anything new can be scary, and for some, social media marketing is no different. Whether it’s a brand new channel to you, or you’re testing new content, new paid strategies or going after a new audience, there’s an element of bravery needed. At IF, we’re always aiming…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about   Facebook starts…
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LinkedIn is playing catch-up again and has announced the new facility to create and manage events on the channel… finally! The functionality promises to allow us to “create private events, event update notifications, search filters to invite the right attendees”, and you can find it…
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  Well, the nights are drawing in and it’s getting colder and darker. But it’s never a dull day in the world of social media! We are always warmed up by the new developments and news stories that appear in our feeds which we bring to you in…
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If you’re reading this, you’re probably already familiar with the Business Manager on Facebook, and perhaps using it to great advantage in your paid social strategy. For some, the next step is considering markets outside the UK… nope, I’m not going to mention the ‘B’ word! Having attended…
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It doesn’t seem like long ago since Instagram announced it will be entering the world of eCommerce. And it definitely wasn’t long ago that users of the platform could create their very own AR filters. To maximise the usage of both features, Instagram is testing…
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Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV…
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Episode 2 *spoiler alert* don’t read unless you’ve watched! Since its move to Channel 4, Bake Off has offered advertisers the opportunity to be part of this cake obsessed community for 8 weeks of autumn. After the initial move to a commercial station (which came with some negativity), advertises…
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Episode 1 *spoiler alert* don’t read unless you’ve watched! Even before season 10 of Bake Off started, social was alive with intense anticipation. By 7.45, according to Brandwatch data, there were over 24 thousand posts on Twitter from 7,898 authors – suggesting that enthusiasm for the show had people…
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Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first…
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It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at…
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As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is…
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The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius…  scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar…
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Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about. Keep on scrolling for the latest updates and tips from the industry!   Twitter announces full rollout of the platform’s new…
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  Are you up to date with LinkedIn? LinkedIn pages have a few new ways you can improve the visibility, content and followers – here’s a checklist you can use to make sure you’re maximising this platform – because they have over 500m users! Tagline There’s a space…
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All businesses are after results – but how do we make sure our social strategy lines up to deliver? While it might seem obvious, strong social needs a strong foundation. Here are the 3 tenets meaningful social content can’t live without: Know your audience Whether you’re in the…
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According to the latest data, more social media users than ever are choosing to visit the ‘Explore’ section of Instagram – in fact, more than half of users do. Along with the data also showing that 80% of users follow a business* on the app,…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening……
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Another week has passed, which means one thing… time for another Social Snapshot! This week we’re bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help!   Facebook’s working on a new ‘preview’ option for…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been…
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Week on week we are drawn into the news, finding out which latest updates our favourite social media platforms are testing or launching. But sometimes it feels a bit like déjà vu, right?! Just a few months back at SXSW festival, Instagram co-founders Kevin Systrom and Mike Krieger admitted…
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We know what you are thinking! Why would a social media agency admit to their job being hard?! We like to think of ourselves as an honest bunch here at immediate future; we don’t just create and post content for the hell of it. We like to look at…
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Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time.   New report shows Facebook engagement in…
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Week in week out, all the major platforms are constantly tweaking, updating and testing in a bid to increase engagement and make users more active. These updates aren’t always ground-breaking, but they’re slowly implemented to improve usage based on how users interact, and ultimately to make the experience…
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Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means…
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Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry!   Snapchat’s working on new music rights deals to enable users to add songs to their snaps.
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When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that!   Instagram looks set to ramp up its efforts against apps selling likes and followers.
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There were lots of announcements to take note of at the latest F8 developer conference, but which are the ones you really need to know, and what do they mean for your social media strategy?   Groups and Events are the new black In an update that Zuckerberg is…
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Amongst the excitement of F8 it can be hard to stay up to date with the social news. But, fear not, we’ve rounded up the best articles from the past 2 weeks for you below ⬇️ Because, you know, we’re good like that!   Snapchat releases latest update of…
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When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that!   Vine returns as ‘Byte’ – but is it too late for a comeback?…
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High performing social content is relevant to its audience. That’s why it does well. We know that. It’s a fact. The bit that is difficult, is working out what is likely to resonate. Particularly when you’re in a category that just doesn’t see quite as many trends as…
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Whoosh! Another year has flown by, and what a year 2018 was too. Life at immediate future is an absolute rollercoaster and we’ve got our hands in the air while screaming “Woohoooo!!” at the top of our lungs. Thank you to everyone who’s contributed to all the thrills we’ve…
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Many of us now turn to online shopping to avoid the queues, the tired feet, the unhappy children you find on a traipse up and down the high street – especially at this time of year. One of the other things we love to avoid is that annoyingly…
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How well do you know your audience and what they want? As a business, you might be in the camp which has spent countless hours in a boardroom scoping out personas and defining which segments are your best to target for purchase. Alternatively, you’re in a business where…
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Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest…
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There’s that supercilious phrase, “if you ‘assume’, you make an ASS out of U and ME”. Bloomin’ awful expression, but it did pop into my head when I read this summary of research on MarketingProfs. It takes a look at how marketers get it wrong…
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After a Google bid for Snap Inc. last year was rejected, it seems that the company has been busy creating an alternative to Snapchat Discovery. It is reported to be called Stamp. A mash up between ‘St’ and ‘AMP (Accelerated Mobile Pages). Right now, all we have is leaked…
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As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with…
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Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access…
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Express yourselves! Say more with Twitter’s latest tweak We can all agree that saying everything we need to within the character limit on Twitter can become quite tedious and at times extremely frustrating! Yet somehow, being the super-species we are, we have adapted and now excelled at this.
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    It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as…
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How many times have you swayed away from social content, thinking, “What pile of absolute fluff?” That’s right- you are todays customer- a well-informed, savvy and socially aware individual who has access to vast sources of data which hold the truths & certainly the untruths of a brand.
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As we rush towards the end of the year, many marketers turn attention to budgets and planning. Planning goals, KPIs and a roadmap for the year is, as always, the essential starting point. So too is an understanding of what has changed since last year.  What are the…
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Back in the days before the internet, the main stay of audience insight beyond surveys was the focus group. A gathering of relevant demographics in order to get feedback on products, adverts etc. Now we have social data and insight. A magnificent cauldron of opinions, views, trends…
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Anyone who’s seen Peanuts knows the football gag. In it, Lucy challenges Charlie Brown to kick a football which she then moves just as he’s about to punt the life out if it. The joke ran yearly from 1951 to 1983 and yet every…
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  News out last week says that social media apps are in decline. The research by SimilarWeb looked at social app usage in android across several countries to reveal users are losing interest. Then there is the PEW (USA) analysis that shows the growth of…
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So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with…
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The moment social marketers have been waiting for has finally arrived. The 20% text rule on Facebook adverts has changed. I can hear the cheers from here. Don’t pop open the bubbly just yet – let’s look into the details first. So what has Facebook actually…
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Freelancing gave me the freedom to experiment and share knowledge without major application. It was invaluable to me as usually social media newbies often land as a junior in an agency with little in the way of being able to experiment with serious application. I feel I was lucky to…
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It struck me this week that social media is not really a new thing anymore. I know it sounds obvious. We have been doing it for 12 years. But this year it feels like social media got serious. Serious enough that it…
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For many of you, tomorrow is the long awaited day. That’s right – there is only one more sleep until the theatrical release of the highly anticipated 7th Star Wars film – The Force Awakens! Unless you have been living under a rock, you will have noticed that…
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I have been on Twitter and Facebook for almost 10 years now. Like most folk in social media; I am a social person. I love my social connections. I want to connect and be connected to (who doesn’t want to be liked?). The trouble is that I am…
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Attending the NATO experts’ forum on social media for international organisations, I was struck by how much public sector organisations are committed to communicating through social. So much so that they meet challenges, obstacles and the changing comms landscape, head on. Often working with limited resources, in an…
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We call it ‘the power of a connected network’; uniting your workforce to harness the potential influence available on social. “Well that’s just social media tosh”, you might say. I assure you it is not. And here’s why: The most overlooked use of social is internal communications and…
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Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty…
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Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these…
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Recently, I have been working with clients across a wide range of verticals in the B2B space, from pharmaceuticals to chemical engineering to sports equipment. These disparate markets have completely unique business challenges, requirements, sales processes and routes to market. However, there is one thing that many of…
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Yes that’s right. There are (unfortunately) far too many senior marketing professionals, even boardroom directors, who are to blame for consumer brands failing on social. Simply put, whoever signs off their approval for junior marketers running social are idiots; whoever hasn’t bothered to understand the critical role social plays…
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When news broke earlier this month that a former news executive on whose watch Britain’s phone hacking scandal occurred was joining the ranks of the social media universe, it raised a few eyebrows but also thrust attention on a nascent, high-risk but intriguing area: social media dictating the news.
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