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A look back at a summer of travel on social

Summer holidays are a distant dream for most of us, now that we are headed towards the end of the year. All we’re left with are the pictures and memories on social media. Whilst we look fondly back on this summer, the Travel industry can use this post-holiday…

Upload your Insta pics from your desktop with this sneaky little app

Alas! There’s a new app in town that lets you post photos to Instagram directly from your Mac or PC desktop. Meet Windowed! Created by Felix Sun, a photographer and computer engineer student, this open-source software is basically a stripped down mobile browser that tricks Instagram into thinking you’re using…

Why the Stage is Set for Social Commerce

In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly…

An I.F interview with Nick Entwistle of One Minute Briefs

Hi Nick. I know you’ve got more hats than Mr Benn but thanks for taking the time to answer some questions on you, social, creativity and whatever else we throw at you. For those not in the know, Nick Entwistle is a creative polymath. Still shy of his 30th,…

Will Watch wear the crown?

When Facebook first announced Watch, there was scant enthusiasm for its offerings, and that didn’t change over the months as information about the first programmes available were released. Now the platform is being trialled to a select group of users in the US, we’ve been taking a closer…

Meet Polygram – The new social app that reads your facial expressions

Here we go. Another ‘creepy’ app has hit the app store and this one is after your face. What if you could see if your Insta posts made people happy or sad? Polygram does exactly that. This new photo-sharing social network uses facial recognition technology, which then…

How to make the most of the new video tool on LinkedIn

Facebook, Twitter, Snapchat, Instagram… You can’t really escape videos on social media! Up until now, LinkedIn was resisting the temptation, but not anymore. The professional network has also succumbed to the video’s charms! So, what does the platform offer in terms of video creation and how can you integrate it…

Are Facebook Stories the print supplement of social networks?

Facebook seems really keen to make its Stories feature work. So keen in fact that I think it’s seen more functionality updates than any other part of Facebook for a long time – but why? The company is already making strides into younger audiences with Instagram, and many think that…

How Snapchat has gifted growth to Facebook

Since its inception in 2004, Facebook has enjoyed largely uncontested growth. User acquisition has been consistent, and subsequent monetisation has been compelling. Last month’s earnings call, revealing a $3.89bn quarterly profit, up 71% from last year, revealed success that wasn’t foreseen by City Analysts, or Facebook’s own leadership team –…

Facebook Stories gets two updates – and we’re still not convinced

If there was an update we didn’t really need on Facebook – it would be Facebook Stories. Like Instagram, the addition sits very obviously at the top of your mobile feed. Yet, nobody seems to actually be using it, and it remains permanently empty. (Seriously, apart from that one friend…

Is there a place in your life for so many Stories?

With news that WhatsApp Status has 250M daily users, and that Facebook is allowing users to share their Stories publicly, I’m beginning to wonder if there’s enough room in our busy lives for all of these Stories apps? And precisely which platform should I pick to share the intricacies of…

Facebook Continues to Dominate. But Why?

A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise. And it’s not just Facebook. Whatsapp…

Is Tinder actually doing Stories?

I am not, nor have I ever been on Tinder – which is some kind of a miracle for a person my age. (Don’t worry though, I lost my Tinder-ginity playing around with my colleague’s profile, and now it’s a regular pub past-time. I think I’m very good at it.

It’s a Millennial world out there

Millennial’s always want more. If you think something is new and upcoming, millennials are already ten steps ahead. With this in mind, they are also avid users of social media. However, it’s much more complicated than we think to reach them and keep up with what they want. Not only…

Design your Insta feed with Later’s latest update

Are you one of those people that likes to pre-plan their Instagram feed and make sure it looks exactly the way you want it to? Then it’s your lucky day! If you curate your Insta feed, then you’ve most probably heard of Later; it’s a visual Instagram…

New Snapchat updates – The full picture

The race to first place between Snapchat and Instagram is fiercer than ever as Instagram has just launched another Snap-inspired update that let users reply to a Story with a photo or a video. But, our favourite ghost hasn’t surrendered just yet and has launched some new features of its…

Be more millennial – changes in the workplace

Millennials in the morning – It’s a new dawn I was lucky enough to recently attend a GA morning creative session They’re ‘a pioneer in education and career transformation, specialising in today’s most in-demand skills’. Perfect for somebody like me that’s worked in education, is a creative, works in…

Is Social Getting A Little Too Personal Now?

In a constant bid to compete, the social channels are constantly innovating, finding new ways to keep our eyes firmly glued to our screens. In many cases, this has meant a series of copycat announcements (*cough* Snapstagram). In others though, the developments mean more invasion into our personal lives, and…

Twitter gets a makeover in latest update

I guess it’s been a long time coming, but Twitter has had a bit of a facelift. Its latest update, rolling out to iOS, Android and web users, is mostly cosmetic and cuts out the clutter of the old interface. The redesign comes after Twitter’s struggle…

The role of affluent consumers in influencer marketing

As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with…

The GIF that keeps on giving

These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s…

Should your brand be on every social platform?

5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press…

Why Snapchat should dump the chronological feed

Following Snap Inc’s first quarterly earnings report on Thursday there has been a lot of speculation around the apps battle against copycats such as Instagram Stories, WhatsApp Status and to an extent Facebook live. Two of the operational highlights of Snaps Q1 report below paint…

From Stanford to Spectacles: The Snapchat Story

Ahead of its first quarter results announcement on Thursday, we’re taking a look at Snap’s history and most memorable moments: 2011: Stanford beginnings – Chances are you didn’t know about it then, but Snapchat launched in September 2011 and quickly grew its user base amongst university and high school students. In…

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via…

Up your Social Media game with Emojis

Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can…

Win-win with retargeting

Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates…

60 Second Social 10/04/2017

What a huge week for social! This week we’re talking Facebook’s new AI-powered digital assistant, Twitter losing live streaming, and the ASA banned Instagram blogger. We also highlight the importance of an in-depth understanding of paid social, as it continues to make an impact on the…

60 Second Social 3/04/2017

Missing your fill of paid media gossip? In this week’s #60secondsocial we’re focusing on the ongoing battle between Facebook, Snapchat and Instagram, specifically where paid media is concerned. Snapchat has well and truly caught up with Twitter, but will it have a chance going against Facebook? Since Snapchat launched…

60 Second Social 27/03/2017

The prime suspect in #60SecondSocial this week is LinkedIn. The Sales Navigator has been beefed up with an enterprise plan, CRM syncing, and PointDrive integration, tapping into its user base of more than 465 million professionals. We haven’t forgotten about Instagram, who introduced two-factor authentication & Facebook who have designed yet another ad…

Facebook keeps telling the same story

Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an announcement…

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver…

How do I go about managing social media to help my business? Or should I?…

If you are you one of the companies that isn’t utilising your social media channels, or maybe hasn’t even started using social media yet, then here are some great reasons why you need to do so. Many companies today are using social media by posting updates to Facebook, LinkedIn, Twitter…

Who said you needed brushes and pens to be an artist?

By now, you must have heard of Prisma, the app that lets you turn any picture into instant art. If you haven’t, here’s a few reasons why should find out: It was named best app in both the Apple and the Google play stores It’s time for you to either…

What’s up with WhatsApp?

Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have now changed…

Sneaky brands that bend the rules will pay more than a fine

For years, the mantra touted by every social expert is that brands need to “be transparent and honest” when engaging in social networks. Whilst the rewards of social marketing are undoubtable, occasionally organisations make mistakes or fall into holes. It happens. Most learn and move on. But some…

Does Tinder’s acquisition of Wheel mean the ‘hook-up’ app is ready to settle down?

They say imitation is the sincerest form of flattery, and if that’s the case Snapchat should be positively blushing right now. Because lately all of the social networks seem to be crushing fairly hard on that friendly ghost. Get a room you guys. The latest, fittingly in this post-Valentine’s week…

Trashdoves Redefining Viral Social

You might have recently seen a lot of purple dove-like birds banging their heads on your Facebook timeline. There’s a sentence I never thought I’d write. Fear not, fellow netizens, it’s just people posting trashdoves. let me explain. In what is rapidly becoming one of the most inane but potent…

Facebook’s forward-thinking Lite app opens up social marketing

If like us you live in a developed country, you’d be forgiven for not knowing what Facebook’s Lite app is, but it’s exactly what it says on the tin – a lightweight version of the well known Facebook app, available in a select group of countries and designed…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve…

The Art of Repurposing High Performance Content

It’s always nice to see your work do well. When you see the results of a campaign and a certain piece of content or chunk of copy performs better than you expected it’s wonderful. But why not expand upon that? In the music industry you don’t…

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

We’ve all heard the expression ‘content is king’. It’s Digital Marketing 101. What many forget though is that means quality content – and it’s not just Google that’s cracking down on irrelevant noise. The social platforms, of which Facebook is at the forefront, are constantly improving their algorithms to ensure…

4 Unusual Social Marketing Options for 2017

Taking a look at your social strategies for summer 2017? Looking even further forward? Well, here are four of the less frequently used options in social media marketing to give you some inspiration. Spice up your content distribution by mixing it up, use different channels, find a unique way of using…

PRISMA app evolves into a social animal

From the swampy depths of the primordial app soup, what was previously a deceptively simple single-cell organism has mutated into an entirely new beast and is now slouching toward social to be born. That’s right folks, PRISMA is going social. The hugely popular app, which uses neural network technology to turn…

5 Ways To Use Live Video

Live videos are everywhere. This live trend started with Twitch, went to YouTube, jumped onto Facebook, then Instagram, and now Twitter is coming out with it’s native live streaming too (well done Twitter, you got there eventually). So the tools are there. But how to use them? We…

2016: A Year In Video

2016 right? It’s been a crazy year. Aside from the politics and the entire world being different now, social has notably evolved – particularly when it comes to video. Here are some of the ways social video has changed: Facebook Live Despite being launched in August…

How to tap into Christmas TV on social

With the darker nights and Christmas programming on the horizon, TV takes a more central role in our UK media consumption. Last year, research showed that Christmas TV viewing was dominated by the TV set. But TV isn’t a channel alone anymore. Social sits hand in glove…

Are travel brands missing out on Snapchat?

Is it because the vast majority of Snapchatters are between 18 and 24? Is it because their content creation processes often require going through a lengthy approval path? Or maybe it’s the lack of analytics on the platform and tools to measure a campaign’s ROI? Whatever their reasons, most travel…

The Future of Snapchat post IPO

Snap Inc., the maker of Snapchat, has confidentially filed for its IPO, according to a report from Reuters and word on the grape vine is the company could go public as early as March. So what does the future look like for Snapchat once it goes public? Will it be…

How to choose the best social media channel for your business

Social media is at its peak, it couldn’t be a better time to grow your business online and reach new audiences. It’s no longer an option, but rather a must for every business looking to expand. In a world where social media channels are rapidly being launched and developed, we…

Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers.

Is this the influencer you are looking for? Maybe.

Influencers are all the rage these days – whether it’s a YouTube star, an Instagram model, or a renowned blogger, majority of brands are or would like to work with one. We have worked with a few of them and while the number on their subscription bar might be impressive,…

Losing followers on social? The issue is bigger than you think

Chasing vanity metrics such as likes and followers is pointless (given most of the algorithms on social don’t favour organic posts). But losing followers is still bad. It’s a sign that maybe you’re turning people off your brand. Take a deep dive into your losses and you’ll uncover insight that…

6 Last Minute Holiday Season Social Tips

Everyone knows that marketing planning for the holidays should be finished long before October rolls around and be ready to roll out as soon as the Halloween decorations come down. However, for those who didn’t plan their Christmas campaigns in July as they should have here are some useful last…

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

There seems to be a new form of digital marketing dying every week, according to the internet – the latest victim apparently being influencer marketing. It’s not, of course (sorry, spoilers), it’s simply running into the issue that all organic-feeling mediums face when crossing into the mainstream as a legitimate…

4 lessons to learn from the rise and fall of Vine

Vine; the social media app where users can upload and share no more than 6 second clips, is officially dead in the water. Twitter acquired the app in 2012, and 4 years later has decided to shut it down. Poor Twitter – can’t catch a break!…

Social platform video comparison

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right? Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the…

5 top tips for using emojis on social

Every social platform supports and encourages the use of emojis, but how and when should they be used in social marketing? The entire purpose and origin of emojis was to replace words, convey an emotion and shorten a message at the same time, a relic of the SMS generation. While…

The 4 trends of ‘micro’ in social media

Social media is meant to be all about the one-to-one conversations. Yet the large reach of many social networks often sits counter to this philosophy. The truth is that brands may well want to be part of the conversation, but the temptation to target reach numbers is too overwhelming. After…

Social media offers important benefits to businesses

It is quite hard to find an individual who has not heard of or does not use any of the popular social media platforms of the day, and the same thing can be said about most businesses. No matter what your company sells it needs to harness the power and…

Whatsapp adopts a few Snapchat features

Following the recent trend of all social messaging apps becoming clones of Snapchat, Whatsapp appear to have jumped on the band wagon. When Instagram launched “Stories” at the beginning of August it didn’t go unnoticed that emulating Snapchat was becoming very fashionable amongst social messaging apps, mimicking features such…

5 ways for brands to stop fakers and the fraudsters on social

According to Campaign Live, a fifth of top brands’ social media accounts are ‘fraudulent’. It seems many household brands are plagued with promotion spams, impersonators, phishing profiles, trademark violations, hacked accounts and counterfeit profiles. Ouch! And this number is on the rise. Sadly, the fakers are making…

3 Key lessons from my dissertation on social media influencer marketing

My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned…

Facebook launches teens-only app, Lifestage

It would appear that Mark Zuckerberg is pulling out all the stops in an effort to combat the meteoric rise of Snapchat, first with Instagram Stories and now with a standalone iOS app, Lifestage. The USP employed to capture the hearts and minds of Gen Y is that the app…

4 key perceptions of social media by a Gen Y focus group of one

Back in the days before the internet, the main stay of audience insight beyond surveys was the focus group. A gathering of relevant demographics in order to get feedback on products, adverts etc. Now we have social data and insight. A magnificent cauldron of opinions, views, trends and sometimes plain…

Why Social Media Feature Plagiarism is Good for Business

If you have been following the recent movements in social media, then you will know that no idea or concept is off limits when it comes to the social media world. Facebook has long been the most popular social media platform among the recent generations. Although some would say Facebook…

Should you be investing in Facebook or Snapchat?

As Facebooks user base ages it’s no secret that it has been trying its hardest to appeal to a younger audience. Facebook even made similar app in 2012 called Poke, with a built-in self-destruct feature that was intended to take on Snapchat. After that flopped in 2013, Mark…

Using Social Media for Social Good

Social media marketing has come to be a popular way for brands to advertise products and services. But recently, the charitable sector has taken advantage of this growing trend for fundraising activities. Some of the most memorable social media campaigns have been extremely successful in terms of donations. The #NoMakeUpSelfie…

Facebook to offer AI translation services

Anyone who has worked on a project covering multiple languages will know the value of good translation, especially in the fast paced world of social media. Getting the right message across in the right tone of voice is near impossible for a non-fluent speaker of any language. However…

How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social…

Top 3 tools for achieving GIFing greatness

From the adorable To the daring From the weird To the wonderful There can be no doubt that the internet loves a good GIF. And that love affair is growing stronger by the day. From 2012…

Insta-BOOM

Instagram is no baby anymore. It has grown so fast. How fast? 500 million users in about 6 years. Today we have 500 million reasons to celebrate, and you’re one of them. Thank you from all of us at Instagram. ♥️ https://t.co/7QHMN4x3Kl —…

The 6 rules to not screw-up your influencer marketing

Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating…

What does Twitter’s new character limit mean for brands?

Looks like the social media heavens have finally heard our prayers. Twitter is making a major shift in how it counts characters in tweets, giving us more freedom to post longer messages. Posting a photo and shortened link leaves you with 93 characters to play with. The combination of hashtags…

12 years in social – the lessons we have learnt

So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with…

It’s all about video ads

2016 has seen some big changes in the world of social advertising and it seems it’s all about video ‘ads’ this year. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why, with advertisers being spoilt for…

5 reasons to throw your social strategy in the trash

What! Yup. If you have just one social strategy then you may as well consign it to the dustbin. Social is now too sophisticated for one strategy with a social channel (platform) agnostic approach. Every social network now has different audiences, varying behaviours and whole swathes of content formats that…

The influence social media has on the beauty industry just grows and grows

Over the last few years, an overwhelming number of beauty consumers have focused their attention to the advice of beauty vloggers in order to judge cosmetic products, how to wear them, and if certain products are worth purchasing. Precisely why it makes sense that almost 60% of…

Who Is She?!

As I sat here on a Sunday evening, you can imagine my surprise when I realised that Made in Chelsea season 11 had started last Monday and I actually missed the first episode! How could this be?! I mean, I knew it was due to start…

The Week In Social

The world of social media is faster than your colleagues when you bring over some cookies for the office. New updates, news, and innovations flood the internet on daily basis so it’s very easy to miss crucial information that could transform you next campaign into a success. So, because we…

Snapdates

Last month (March) was the month of updates we saw Facebook announce massive changes to their paid advertising platform, Twitter actually change their paid platform and Instagram make massive changes to their algorithm. Snapchat was no exception and has released one of the most…

Pro tips for powerful B2B Social Content – PART ONE

It’s 7pm and you’re still at the office. A posting plan for your company’s social channels stares mournfully back at you. You’ve read phone books that are more exciting. It’s okay, you reason, we’re a B2B brand. Our audience is time-strapped. Professional. They want facts, not fluff. “Out there” content…

Premium Publishing Tools Under £10 per Month

Whether you run your own business, work in an agency or in-house time is money. Creating and sourcing content to distribute through your channels is time-consuming and after all that you have the task of scheduling it all. It is important that you are getting the best return on the…

Everyone is talking about moments…literally

Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if…

7 steps to a Joe Wicks style content work out!

After Christmas, in a bid to get fit, I (like many thousands of others) bought the Joe Wicks book ‘Lean in 15’ and have been avidly testing out his healthy 15 minute recipes ever since! (I’ve even done the odd work out or two). But what interests me the most…

Facebook Canvas

On February 25th Facebook launched what they are calling Canvas, a full-screen ad experience. Originally announced at Cannes Lions way back in June 2015, Facebook’s chief product officer Chris Cox demonstrated mock-ups of a new mobile format that takes over the mobile screen after a user clicks on it from…

Keeping a Content Library

For some (not us) managing multiple social media channels can be a daunting and stressful task. Curating content is only half the battle. Having to come up with attention-grabbing, witty and imaginative copy is the other. That being all before you have even given the slightest thought about the long,…

It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not…

9 Ways to target on social you may not know about

As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other,…

How to ace your content calendars

A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth…

9 principles of truly “social-first” marketing

Recently Guinness launched a new advert but instead of the ad creating a perfect storm stemming from TV it was actually Instagram as the medium of choice. Guinness opted for the new 60 second ad placement in a bid to engage a younger audience, branded content has the most impact…

Superbowl 50 – Battle of the Brands 2016

Superbowl; The Olympic games of modern marketing and definitely a leading event in competitive and cutting edge digital marketing tactics. More than with any Superbowl before, brands were positioning their narrative across multiple channels (TV, Social; Twitter Snapchat, Instagram) on an increasingly active timeline, talking to different channels and audiences…

Crime drama goes micro with #Shield5

Monday 1st February sees the launch of Shield 5. The UK’s first ever Instagram-only drama series. By no means the world’s first Instagram-only TV show, as US audiences have enjoyed several platform-dedicated shows in the past: Desert Friends Artistically Challenged…

5 Facebook features you should know about

Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been aiming for for years. Here are a few functions Facebook products have that you might not know about: PAGES Pages is one product by Facebook that has…

Join the POTUS on Snapchat

Gone are the days when you would receive updates from politicians through a press conference or televised announcement. Instead, more and more state officials are opting to voice their policies and connect with their constituents through popular networks like Twitter and Facebook. According to Pew Research, 61%…

5 strange social media trends from 2015

With 2015 drawing to a close, there will no doubt be many articles over the next few weeks covering the biggest digital trends of 2015 and making bold predictions for what lies ahead. Before all of this happens though, we thought it would be appropriate to take a look at…

Twitter’s heart – like it, or love it? (There’s no other option)

Earlier this month, Twitter changed its popular Favourite function from that little yellow star to a red heart, at the same time renaming it to Like. As we know, Twitter users generally do not initially like change, but embrace it in the end. But this particular change has far deeper…

Search results for "instagram"

A look back at a summer of travel on social

Upload your Insta pics from your desktop with this sneaky little app

Why the Stage is Set for Social Commerce

An I.F interview with Nick Entwistle of One Minute Briefs

Will Watch wear the crown?

Meet Polygram – The new social app that reads your facial expressions

How to make the most of the new video tool on LinkedIn

Are Facebook Stories the print supplement of social networks?

How Snapchat has gifted growth to Facebook

Facebook Stories gets two updates – and we’re still not convinced

Is there a place in your life for so many Stories?

Facebook Continues to Dominate. But Why?

Is Tinder actually doing Stories?

It’s a Millennial world out there

Design your Insta feed with Later’s latest update

New Snapchat updates – The full picture

Be more millennial – changes in the workplace

Is Social Getting A Little Too Personal Now?

Twitter gets a makeover in latest update

The role of affluent consumers in influencer marketing

The GIF that keeps on giving

Should your brand be on every social platform?

Why Snapchat should dump the chronological feed

From Stanford to Spectacles: The Snapchat Story

6 steps to a smarter smartphone social strategy

Up your Social Media game with Emojis

Win-win with retargeting

60 Second Social 10/04/2017

60 Second Social 3/04/2017

60 Second Social 27/03/2017

Facebook keeps telling the same story

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

How do I go about managing social media to help my business? Or should I?…

Who said you needed brushes and pens to be an artist?

What’s up with WhatsApp?

Sneaky brands that bend the rules will pay more than a fine

Does Tinder’s acquisition of Wheel mean the ‘hook-up’ app is ready to settle down?

Trashdoves Redefining Viral Social

Facebook’s forward-thinking Lite app opens up social marketing

Why get a dog and bark yourself?

How well has live-tweeting aged?

The Art of Repurposing High Performance Content

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

4 Unusual Social Marketing Options for 2017

PRISMA app evolves into a social animal

Top Video Marketing Tips by Platform

5 Ways To Use Live Video

2016: A Year In Video

How to tap into Christmas TV on social

Are travel brands missing out on Snapchat?

The Future of Snapchat post IPO

How to choose the best social media channel for your business

Teens: The Multi-Networking Generation

Is this the influencer you are looking for? Maybe.

Losing followers on social? The issue is bigger than you think

6 Last Minute Holiday Season Social Tips

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

4 lessons to learn from the rise and fall of Vine

Social platform video comparison

5 top tips for using emojis on social

The 4 trends of ‘micro’ in social media

Social media offers important benefits to businesses

Whatsapp adopts a few Snapchat features

5 ways for brands to stop fakers and the fraudsters on social

3 Key lessons from my dissertation on social media influencer marketing

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