From Social Distancing to Distant Socialising

Coronavirus has changed the way we consume and interact with Social Media. But one thing is clear – now, more than ever, people crave connectivity and connection to their former, more sociable lives.  This need has led to a surge in platform adoption that has given us marketers something to take note of. Houseparty, the…

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How the Arts are Utilising Social

In these times of social distancing and isolation, everyone is being affected in some way. Today, I’m exploring how coronavirus has affected artists.    Many freelancers have had projects dropped but many have found ways to make the most of a bad situation. Despite ECCC (Emerald City Comic Con) postponing their event, they have been sharing vendors…

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“Fleets” by Twitter

Here we go, another “stories” mode on a different social media platform!  This time, Twitter are testing the waters with something called “Fleets”, which they are assuring us is not totally like IG Stories;   I know what you're thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format…

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