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Social Snapshot – 22.04.20

Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a flurry of functions to help small businesses.…

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Tech Talk: the ongoing B2B conversation on social

Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain relevant with your customers? We recently released…

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It’s time to serve, not sell

Navigating through today’s societal challenges as a marketer is no easy task. Driving business objectives while also remaining respectful and providing support to audiences is a delicate balance that can easily be threatened with one wrong move. In recent podcast “Marketing in the time of Coronavirus” with Mark Ritson, he highlights some examples of campaigns…

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Social Snapshot – 15.04.20

Pah! Long weekend, what long weekend.  When you’re in social, the chatter doesn’t stop just because it’s Easter. Whilst the conversations rise, the channels push out Beta functions they would normally keep under wraps until they were properly tested. Many companies are experimenting and launching co-viewing entertainment content faster than you can shout “chocolate eggs”.…

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Facebook Messenger – Desktop Edition!

  (…in which the author has nostalgic ramblings)   Well it’s about time, Facebook!  The company has now announced that Messenger for desktop is available for download for both Windows and Mac OS machines.   In a quote from Facebook: “people are using technology to stay in touch with the people they care about, even…

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