Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a flurry of functions to help small businesses.…
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Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain relevant with your customers? We recently released…
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Last Friday, we broadcast the latest episode of our Serious Social Facebook Live. Having moved from an edited weekly publication to a live broadcast. We’ve joined the brilliant British public response in flexing around Covid-19 requirements, whilst continuing our commitment to surface, address and offer solution to the key issues marketeers and leadership are…
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Navigating through today’s societal challenges as a marketer is no easy task. Driving business objectives while also remaining respectful and providing support to audiences is a delicate balance that can easily be threatened with one wrong move. In recent podcast “Marketing in the time of Coronavirus” with Mark Ritson, he highlights some examples of campaigns…
Read MorePah! Long weekend, what long weekend. When you’re in social, the chatter doesn’t stop just because it’s Easter. Whilst the conversations rise, the channels push out Beta functions they would normally keep under wraps until they were properly tested. Many companies are experimenting and launching co-viewing entertainment content faster than you can shout “chocolate eggs”.…
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The current climate is changing our perception and view of what the word “community” means. If you’re unsure what you should or shouldn’t be using in your messaging right now – the first task is to listen to your audience. Discover where they are – which channels, but also what their state of mind is. What…
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(…in which the author has nostalgic ramblings) Well it’s about time, Facebook! The company has now announced that Messenger for desktop is available for download for both Windows and Mac OS machines. In a quote from Facebook: “people are using technology to stay in touch with the people they care about, even…
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It’s a question that really puzzles me. Along with ‘why do some businesses try to mimic the market leader?’ or, ‘why do B2B companies continue to use awful stock photography of people pretending to be businesspeople?’ or, ‘why do travel companies persist with blue filters?’. At the risk of sounding like my five-year-old daughter: why,…
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What planning must you do now for the inevitable new normal It’s frantic busy. Every marketing department and agency is resettling and refocusing. Spinning multiple plates as usual! Last week, the below diagram was shared with me on the Drum Network Slack channel. I loved it – it summed up every conversation I have had…
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While the streets are quiet and the shops are shut, the bars and cinemas are closed – and so are the theatres. But in the theatre, when they are “dark” (there’s no live production), there’s a tradition to leave a “ghost light” centre stage. Partly for the safety of anyone venturing in to pick up…
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