Social Media

Recently Guinness launched a new advert but instead of the ad creating a perfect storm stemming from TV it was actually Instagram as the medium of choice. Guinness opted for the new 60 second ad placement in a bid to engage a younger audience, branded content has the…
Read More
Many of you might be surprised to read that the seemingly infinite hoard of Facebook users click the iconic “like” button more than 6 billion times a day, driving the relentless social machine that is rapidly absorbing the Internet. This, however, was not enough for Facebook’s chief…
Read More
Bill has been a busy man, appearing on Facebook feeds up and down the country, leading by example with his behaviour and etiquette. His dedicated Facebook page has 1.5 million fans and counting. Now you may or may not want to “be like Bill” – his memes definitely split…
Read More
Monday 1st February sees the launch of Shield 5. The UK’s first ever Instagram-only drama series. By no means the world’s first Instagram-only TV show, as US audiences have enjoyed several platform-dedicated shows in the past: Desert Friends Artistically…
Read More
I’m sure that many of you are well versed in brand building in the traditional sense, but when it comes to your own personal brand, how would you rate your online brand identity? These days, everything from landing a new job to scoring a hot date can result in…
Read More
Sharing third party content is a major part of social media, as I’m sure you’re aware from the countless Buzzfeed lists of ‘things that only kids born in the 90s with Ninja Turtles as parents who watched Friends and grew up in a village will understand’ that appear on…
Read More
Demographic data has always been key to any marketing or social strategy. After all, the most compelling campaigns were based on understanding what makes a target audience ‘tick’ – think of the Dove campaign for Real Beauty, the famous ALS Association’s…
Read More
Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been aiming for for years. Here are a few functions Facebook products have that you might not know about: PAGES Pages is one product by Facebook…
Read More
Of all of the consumer tech and social media news coming out of #CES2016 last week, I wasn’t expecting news of a new Twitter ad product to be one of the most talked about. But with its ‘brand enthusiast gallery’ (purely a working title, I…
Read More
  It has only been 12 days and the first part of prediction 1 in our Blog 28 things guaranteed to happen in social in 2016 may soon become a reality. We predicted that a ‘Shiny new platform labelled the ‘next big thing’ will emerge’ and that…
Read More
  When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before…
Read More
With the new year come new trends…yada yada yada yes. But there’s no denying, as we try to keep up with the cascading popularity of the annual Consumer Electronics Show or #CES2016, that there are some highlights of this year’s show that hold clear opportunities for…
Read More
Twas the night before Christmas, when all through Vine House Not a keyboard was stirring, not even a mouse. IF stockings were hung by the chimney with care, In hopes that St Howell soon would be there.
Read More
We have all been fans of Buffer for a while here at Immediate Future. For those that do not know, Buffer is a content curation and scheduling platform. It’s great for recommending content, posting, and seeing the success of this activity. It plugs in to…
Read More
  As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of…
Read More
Everyone loves a list. Which is just as well considering it’s that time of year when people publish the most lists. Whether it’s lists of the best music or books from the year; lists of predictions for the coming year; or lists of Christmas gift ideas for your partner’s…
Read More
We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big agencies (Ketchum, Starcom, Havas, Manning Gottlieb OMD) and big brands (Starbucks, KFC, Phillips, Unilever, Heineken) with our work…
Read More
I have been on Twitter and Facebook for almost 10 years now. Like most folk in social media; I am a social person. I love my social connections. I want to connect and be connected to (who doesn’t want to be liked?). The trouble is that I am…
Read More
  LinkedIn has finally caught up. After several nudges into bits and pieces of newly-designed UI, including the Ads manager dashboard, LinkedIn Pulse, and messaging features, the platform has totally revamped its mobile app. Boasting a whole new breezy design, a faster home feed and several new features including a ‘more’…
Read More
  On the first day of Christmas, whilst the rest of us were getting excited about opening the first door of our advent calendars, powerhouse couple Mark Zuckerberg and Priscilla Chan, announced the birth of their first child, Max. And if this wasn’t enough excitement for two of…
Read More
When I joined the content team at IF just over a year ago, I came in with the mantra that creative writing made me a better copywriter, and copy writing made me a better creative writer. Despite the obvious differences between the two styles, I strongly believe that they…
Read More
As we near the end of 2015 I wanted to avoid a ‘social media trends for 2016’ style blog piece. Of course everyone will be eyes on for what is going to happen over the next 12 months, how the platforms will adapt and technology updates will take…
Read More
This is an open letter to brands and agencies (and a call for support from industry associations) to stop the neglect of those working in social media. This issue came to a head for me when last week I had a conversation with a young social media professional.
Read More
For all you word lovers, get your hankies at the ready. Or, if you’re an emoji devotee, then prepare to celebrate. Since partnering up with SwiftKey, a leading mobile technology business, the Oxford Dictionaries have announced that this familiar  ‘face…
Read More
Obviously the wave of attacks in Paris on Friday November 13th shocked and saddened the world, with the ensuing wave of social dedication on Twitter ranging from sympathies for the victims (#PrayForParis and #PortesOuvertes) to support for the actual attackers (#ParisBurns…
Read More
You may have read about Essena O’Neill, the teenage online ‘influencer’ who recently deleted her social media accounts due to pressure to maintain the perfect image. Although she had hundreds of thousands of followers and various companies contacting her to market their products, the time and energy it…
Read More
One of the industry’s earliest and longest standing social data start-ups Brandwatch has raised $33 million series C funding last week, this after raising $22 million series B in 2014.  There has been a great deal activity this year in the social intelligence  space. Twitter revealed its preferred partner…
Read More
Social data is unstructured data. It needs a framework to corral the noise into making sense. Beyond the structuring of the numbers though, lies the real value in social data: The insights. Last week I found myself in a room full of data geeks (my idea of heaven) listening to…
Read More
  Social Media may well be a key element in your company’s marketing mix but have you considered alternative uses for Social Media in the work place? It is entirely possible for Social Media to run much deeper than simply being another channel for your marketing communications. For…
Read More
Do you remember the days before Instagram and Snapchat, when Facebook and Twitter were just getting started, and when social networking felt new? Since the turn of the millennium, there have been many big players within the social media industry, with millions of users and aspirations to match.
Read More
  Mission from ‘M’, just in. You must infiltrate popular social media networks with highly dynamic content, and engage your targets where possible, as the Spectre network makes a worldwide offensive. You’ll have ‘paid’ support from Q branch in the form of cutting edge channel technology and the…
Read More
  Here at Immediate Future, it goes without saying that we an incredibly social bunch, but it recently struck me that we are a rather charitable lot of individuals too. This got me thinking – perhaps there is a correlation between these two qualities… Earlier in the year,…
Read More
Are you a fan of Hunted, the Channel 4 fugitive chasing reality tv show? It’s been great, hasn’t it? The mind games, the use of technology, and that thrill of the chase. What’s also been great has been their use of Twitter. The social media platform famed for hosting…
Read More
We all know the 50+ generation is hot on social. 2014 figures from Adweek showed that one in five Twitter users are over the age of fifty and 49% have a Facebook account. So how does one go about targeting this age group aside from age?…
Read More
  The sixth annual Social Good Summit took place last month at 92nd Street Y, a world-class cultural centre in New York. The star-studded summit coincided with the UN General Assembly and the Sustainable Development Summit, in which world leaders adopted 17 new Global Goals.
Read More
Welcome to part two of our Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. In case you missed part one which focussed on Alex, you can view that here:…
Read More
Whether you are a budding blogger, a professional journalist, or just trying to ramp up your brand’s content portfolio, Facebook’s latest content offering could prove a useful app with which to familiarise yourself. For years, tabloid newspapers and radio stations have been citing celebrity comments prised from verified Twitter…
Read More
Attending the NATO experts’ forum on social media for international organisations, I was struck by how much public sector organisations are committed to communicating through social. So much so that they meet challenges, obstacles and the changing comms landscape, head on. Often working with limited resources, in an…
Read More
London Fashion Week 2015 witnessed brands lighting up the digital world, from Burberry’s use of Snapchat, Hunter Original’s use of Periscope, and Topshop’s use of Pinterest. The digital world has introduced brands to a limitless audience. The use of Pinterest and Instagram in London Fashion Week enabled brands…
Read More
In recent weeks there have been a few big stories surrounding Emoji that represent the turning of the tide as more and more social platforms adopt them as the future. Firstly Twitter have sold the first of their new offering “Admoji” or custom Emoji, to Coca-Cola to promote…
Read More
  August is gone with the wind. With it go Notting Hill Festival, Reading 2015, V Fest, National Burger Day and summer. Relive the glory days of balmy summer evenings, sizzling barbeques and 30+ degree weather (sort of) by having a read through our top five IF blogs…
Read More
Apple’s recent announcement that it was going to be embracing ad blocking software has sparked some serious social debate and birth of the hashtag #adpocalypse. The move by Apple has brought into spotlight the morals and ethics behind the media industry and am sure will bring about…
Read More
Psst! Would you like to join a team of select brands – Old Spice, Pokemon and the BBC among others — who have led growth in a form of digital marketing gaining traction? The online gaming industry is rife with user-led content, with one of the biggest…
Read More
What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear…
Read More
Mark Zuckerberg will be hosting his 7th Town Hall Q&A session on Tuesday the 15th of September. This much anticipated event will provide the Facebook community, and a live audience at Facebook HQ, with yet another opportunity to quiz Zuckerberg on a range of (mostly)…
Read More
With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the…
Read More
All too often driving attendance to events in the B2B world is an afterthought. Companies spend hundreds-of-thousands of ££’s on set-up, stands, design, product and offline marketing and organisation. Then, in the weeks running up to the event, they realise they have not placed enough focus on making…
Read More
Over recent years, many football fans have felt disconnected from their football clubs, and largely due to the wealth gap, disconnected from players too. With the increasing popularity of social media amongst sports fans and the growing acceptance of its importance at executive level, here are some of the…
Read More
We call it ‘the power of a connected network’; uniting your workforce to harness the potential influence available on social. “Well that’s just social media tosh”, you might say. I assure you it is not. And here’s why: The most overlooked use of social is internal communications and…
Read More
You might have noticed twitter is full of ghosts. You might have asked ‘Why?’ or ‘Who am I going to call?’ well I can tell you, Snapchat is why. An ever growing number of users are utilising Snapcodes to migrate Twitter followers over to Snapchat and with…
Read More
Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty…
Read More
  The social media industry is always exciting, with new social media sites popping up all over the World Wide Web offering different concepts and uses. Two of the most notable social media platforms that have grown exponentially in recent years have not been born on an American…
Read More
  The UK wedding industry is worth around £10 billion every year, with an average of around £36 thousand being spent on each wedding (W.I.F.E). It’s an industry which is steeped in tradition; from the importance of wearing something old, something new, something borrowed and…
Read More
Governments, not always naturals for open government and publicity, are hoovering up opportunities to develop their cyber presence via social media. Perhaps in defiance of what we recently discussed in this blog on a retreat among UK investor relations professionals, both private sector boardrooms and governments are starting…
Read More
Back in the pre-Kardashian era of 2002, HSBC ran a campaign called ‘the importance of local knowledge’ and it’s as relevant today as it was then. More specifically the importance of local dialect in relation to social media. This week…
Read More
Social data is powerful. We should know, our performance-driven campaigns are based on extracting the right demographic, geographic and psychographic data from unstructured social conversations. It delivers results. Knowing your social data works. It works because we subscribe to the 10:90 rule by Avinash Kaushik who…
Read More
As serious marketers we are all well versed on the benefits of social media and content marketing. In reality as marketers, we have always produced ‘content’ anyway, albeit now the channels and types of assets have changed. We moved from print to website, brochures to PDFs & micro…
Read More
  Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network,…
Read More
Many marketers focus on customer loyalty. However, they may be chasing an unachievable goal. Loyalty is an emotion, usually referred to in terms of personal relationships, friends and family. It is a human emotion and not something which can be passed on to a brand or product. If we…
Read More
“Imagine for the first time in history, humanity firing on all cylinders, everyone, everywhere, new voices, new dreams and new inspirations” (Internet.org). With Facebook’s latest technological advancement in aerospace, we are now a step closer to achieving Mark Zuckerberg’s global vision. Specifically, a worldwide web…
Read More
The social media storm around Cecil the Lion is undeniable – with over 800k mentions of this name online and 444k uses of the hashtag #CecilTheLion. For those that don’t know the story goes something like this: Cecil is a famous lion from Zimbabwe that…
Read More
The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could…
Read More
On the 14th September 1987, the first email was sent from China to an international academic network. “Across the Great Wall,” the email proudly proclaimed, “we can reach every corner in the world.” Ironic, considering that the Chinese government has since blocked over 2,700 websites including Google, Facebook, Instagram,…
Read More
LinkedIn has just made a major change to the way brands can interact on the channel. They have just enabled company pages to respond as brand (as opposed to individual company members). Why is this significant you ask? Because it’s totally out of character for LinkedIn…
Read More
Customer service – a bugbear of many consumers, and the source of much frustration. Social customer service has long been seen as the much-maligned poorer cousin of traditional channels (call centre and email). But has the tide started to turn? According to Dimension Data, 35% of…
Read More
Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use…
Read More
With more than 100 million daily users, and 71% of those falling into the 18-34 age bracket, many brands chasing younger demographics are now looking towards Snapchat as a way to engage with and market to their customers. Other than fear of…
Read More
  The recent Facebook “townhall Q&A” session with CEO Mark Zuckerburg has left the internet buzzing about what the future holds for the world’s biggest social media network. The hour-long session saw Zuckerburg fielding questions from everyday Facebook users and famous personalities such as Stephen Hawking and…
Read More
As busy professionals, I am sure that you often feel stretched for time to complete your ever-growing to-do list. As your inbox relentlessly piles up, have you ever uttered the words ‘there simply aren’t enough hours in the day’? Or if you are super busy, perhaps there aren’t…
Read More
Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged…
Read More
Yup, you read that right. Don’t bother training your CEO, or for that matter, your leadership team, in social media. In our experience, training courses don’t make any tangible difference. Don’t get me wrong. I am not advocating that business leaders shouldn’t be active in social. In fact,…
Read More
Twitter has been getting a lot of column inches recently for all the wrong reasons. For starters, though it launched officially in 2006, the company has yet to turn a profit. In 2014 it reported a pre-tax loss of £372m, despite raking in £908m…
Read More
If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to…
Read More
What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so…
Read More
Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these…
Read More
  “We are, as a species, addicted to story. Even when the body goes to sleep, the minds stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal American author and journalist, Ernest Hemingway once made a $10 bet with some writer friends…
Read More
Video killed the erm, everything star. There is no question that video is the future of content marketing and by proxy social media or that by 2017 video will account for 69% of all consumer internet traffic worldwide. As video dominates marketing strategies left right and centre it can…
Read More
[vc_row][vc_column][vc_column_text]   Antony Robbins, the Director of Communication at the Museum of London, began his address at our last Social Speakeasy by saying the following: “This evening I’m going to let you in on a little secret, I’m going to tell you an inappropriate story, if you’re good I might…
Read More
  Holidays: the Holy Grail of the working world. The one time each year where you can kick back in an exotic locale and collect a paycheque for lying in a hammock and reading a dog-eared copy of “Zen and the art of Motorcycle Maintenance”. The importance we place…
Read More
With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand…
Read More
In a world where the average consumer expects a response within the hour (42%, Edison Research), and has the attention span less than that of a goldfish (8 seconds for humans, the goldfishes’ is 9 seconds), constantly connected from wherever they are – the prospect of ‘real-time marketing’…
Read More
“What’s Twitter saying?” “What’s the hashtag?” So entwined is social to our world, that to get the latest news we often go there first – but are we right to look to Twitter and other social networks to gauge wider public opinion? A study in 2013 by Pew Research…
Read More
The days of visiting actual travel agents and waiting on faux leather couches to be served whilst being visually accosted by A1 posters of smiling families splashing in the waves and creatively bankrupt taglines (“New Zealand! Bring Your Mum!”) are long gone. A holidaymaker’s entire journey from skiving off…
Read More
On Sunday 26 April, alongside around 38,000 other intrepid runners, I ran the 2015 Virgin Money London Marathon (I promise this will be the last time I mention it). To make it harder for myself, I decided to live tweet my way around the course.
Read More
  For small business owners, automation tools can be incredibly useful things. But, like all tools, relying too heavily on social media automation will end in tears. Maintaining a brand identity and personality on social media is an important part of the relationship you want to have…
Read More
In the event of Klout’s new feature to identify expertise, and the fact that I seem to be increasingly talking more and more to clients around this subject, I thought it seemed timely to discuss influencers. Firstly, what is Klout’s new feature? Well, in a nutshell, it…
Read More
From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie (framed by palm trees for added effect) and bragging about how amazing and life-affirming their holiday was afterward, travellers are a noisy bunch in social media. So much so that a recent study shows…
Read More
[vc_row][vc_column][vc_column_text]With Pepsi Max’s new “Genius” campaign officially kicking off this week, the timing of Aman Matharu, Digital Marketing Manager at PepsiCo’s, address at our most recent Social Speakeasy couldn’t have been better. Aman addressed an eager crowd of Social Speakeasy attendees on a balmy spring evening to share the…
Read More
Last week, I saw an infographic on the charity and non-profit sectors that perform best – and worst – on social media. And whilst running (and live tweeting!) the London Marathon this year, it occurred to me that charities could be making more of the huge opportunities that…
Read More
Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number…
Read More
Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your…
Read More
From 21st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t. What does this…
Read More
Recently, I have been working with clients across a wide range of verticals in the B2B space, from pharmaceuticals to chemical engineering to sports equipment. These disparate markets have completely unique business challenges, requirements, sales processes and routes to market. However, there is one thing that many of…
Read More
Clinton passed on an ostentatious announcement, and opted for online social conversations to kick-start her campaign for the White House. And the buzz which followed was far greater than fellow candidates from the opposing Republican Party. After announcing her presidential bid, last Sunday via YouTube, Clinton has…
Read More
On 26 April, I’ll be running the Virgin Money London Marathon for the very first time. My IF colleagues all think I’m completely bonkers, and after 5 months of (barely) training, I’m starting to agree with them. Why is this blogworthy, you may ask. Well, despite…
Read More
Working at a social media agency in 2015, you would be surprised at how many people in the industry still only track social media by size of community. And yep you guessed it, this really does mean nothing. Forbes published a timely and pertinent article late last year around…
Read More
Getting your employees to share content can be a struggle, but when they do it can pay off in ways that company posts cannot. Generating positive employee shared content is easy when you know how. These are five types of content that employees should willingly share that will boost…
Read More
Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures…
Read More
So you’re writing a blog, but where do you start? At Immediate Future we blog professionally for clients and ourselves, but sometimes even we as “experts” get writer’s block. A good place to start is with the audience – what do you think they want to read? It’s…
Read More