Search results for "twitter"

Just because there’s a #day, you don’t have to use it!

Just because there’s a #day, you don’t have to use it!

Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall…
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Testing, Testing! Collaborative Fleets.

Testing, Testing! Collaborative Fleets.

A few months ago we wrote about Fleets, Twitter’s answer to ‘Stories’ – which is Instagram’s answer to Snapchat! Whilst Fleets still haven’t rolled out to everyone, they are now working on creating a ‘collaborative’ version: “We are testing something new for some people using Fleets in…
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Social Snapshot – 15.07.20

Social Snapshot – 15.07.20

A new social media subscription service, maximised ad campaigns and IGTV previews – let’s jump right into this week’s Social Snapshot:   Twitter’s working on a new subscription service Brief disclaimer – this is supposedly only speculation, but a new team is reportedly working with Twitter’s payments group…
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The Do’s and Don’ts of Social Selling for B2B

The Do’s and Don’ts of Social Selling for B2B

72% of B2B marketers use social media advertising or promoted posts, so it’s no secret that paid social media is vital to generating sales and delivering ROI. But with the influx of users and increase in social advertising, how do marketers set themselves apart to ensure…
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Social Snapshot – 08.07.20

Social Snapshot – 08.07.20

More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot:   YouTube is adding more ads YouTube videos are usually at least 10 minutes long. That’s…
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Priorities for podcasting

Priorities for podcasting

The trend for podcasting has not simply grown during the pandemic, it’s exploded. Brands and celebrities alike realised that it was possible to reach their audiences through audio-only, required far less technology and cost next-to-nothing to get going. Whether you’ve joined the trend already, or you’re considering that…
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Episode 17: Sounds in social

Episode 17: Sounds in social

Ep 17: Serious Social – Sounds in social The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your ‘sound on’ social…
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Small actions create brand trust on social

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social.  It is the small stuff of tweets, posts…
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Episode 16: Enhancing brand trust with social

Episode 16: Enhancing brand trust with social

  Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…
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Social Snapshot 24.06.20

Social Snapshot 24.06.20

So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations…
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Social Snapshot 17.06.20

Social Snapshot 17.06.20

It’s that time of the week again – time for our Social Media Snapshot. So, grab a coffee, put your strategy cap on, and settle in for our roundup of the biggest things that happened this week in social media.   Facebook adds new functionality to its Portal Move…
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Tips for TikTok and pointers for Pinterest

Tips for TikTok and pointers for Pinterest

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…
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Episode 14: Trends from TikTok to takeaways

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…
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Social Snapshot 10.06.20

Social Snapshot 10.06.20

Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some…
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Eating up the food and drink trends in social

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…
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Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

  Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how…
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Fast, focused and first – creating short social campaigns

Fast, focused and first – creating short social campaigns

Right now, as lockdown lifts, marketers are looking for short-term quick wins that will deliver impact. A fast move to recovery, a chance to grab market share and make a distinctive difference that will run the rest of the year. It makes sense. For many brands marketing had slowed to…
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Episode 12: Quick wins in social will help accelerate market recovery

Episode 12: Quick wins in social will help accelerate market recovery

  Ep 12: Serious Social – Quick wins in social will help accelerate market recovery As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months. In this episode, we’re talking getting your recovery social media campaign…
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Instagram: finally, financially sound?

Instagram: finally, financially sound?

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about…
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Episode 11: Brands as broadcasters

Episode 11: Brands as broadcasters

Ep 11: Serious Social – Brands as broadcasters Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. If you’re after more…
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Social snapshot 20.05.28

Social snapshot 20.05.28

Another week, another whirlwind of social media updates – stick with us as we take you through everything you need to know:   Twitter allows users to choose who can rely to Tweets Twitter is testing a new feature that allows users to prohibit entire groups of people…
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Practical tips for improving conversion on social media

Practical tips for improving conversion on social media

When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what you need…
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Episode 10: Improving conversion

Episode 10: Improving conversion

Ep 10: Serious Social – Improving conversion Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. If you’re after more know-how to break the…
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Social Snapshot 20.05.20

Social Snapshot 20.05.20

We’ve got your roundup of the latest happening on social media. For more on how these updates impact your business, drop us a line or follow our social channels.   Buy products directly from a business’ Facebook Page or Instagram profile Facebook and Instagram have launched ‘Shops,’ which will allow…
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Social Media: a quick design overhaul

Social Media: a quick design overhaul

Now is a time of rapid change – which can be scary. People are inherently resistant to change because it means disruption, even if it is beneficial. Can you remember Instagram’s old logos? The days when it looked more like a rounded-edged floppy disk? When Instagram’s logo was updated in…
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Episode 8: The content that rocks vs the content you should drop

Episode 8: The content that rocks vs the content you should drop

Ep 8: Serious Social – The content that rocks vs the content you should drop If you’re still using overly posed shutterstock images, we’re here to tell you, you need to break the social boring. Please, please, please stop using boring photography, go have some fun,…
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Social Media: the great adjustment

Social Media: the great adjustment

Life has changed. Work meetings are now interrupted by children (our own Managing Director recently had to pause everything because his son was just so darned proud he’d beat a level in a Lego game, which, to be fair, is very impressive). The Emmys will now be televised, and pub…
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Social Snapshot – 06.05.20

Social Snapshot – 06.05.20

As we’re all suffering lockdown fatigue, the social platforms are pushing on with new features to beat the isolation. A look at Q1 earnings, explains why there is a dash to create even more compelling reasons to stay on social. After all, there are more people spending more…
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Episode 7: Getting your paid social on-point

Episode 7: Getting your paid social on-point

Ep 7: Serious Social – Getting your paid social on-point New to paid social, or looking to brush up – we’ve got some top tips and insight for you. If you’re after more know-how to break the social boring, subscribe now.
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Quick tips to kick-start paid social

Quick tips to kick-start paid social

As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in…
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There’s good news happening across social media

There’s good news happening across social media

Let’s take a break from the unsettling news that’s been bombarding us from every angle and focus on some of the good that’s going on. Yes, this is no doubt a challenging time. But it’s also a time where communities have come together to support one another – particularly online.
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Social Snapshot – 29.04.20

Social Snapshot – 29.04.20

This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features  and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of…
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Changing channels

Changing channels

On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the creativity of…
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Social Snapshot – 22.04.20

Social Snapshot – 22.04.20

Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a…
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Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate…
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Ep 3: Serious Social – Planning your social for tomorrow, today

Ep 3: Serious Social – Planning your social for tomorrow, today

  Ep 3: Serious Social – Planning your social for tomorrow, today What planning must you do for the inevitable new normal? What we know is – fundamentally the pandemic is changing some big factors in society from economy to technology. We  need to understand where…
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Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success

  Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director…
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Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director Belle Lawrence is…
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Social media marketing – answering the right questions

Social media marketing – answering the right questions

75% of users never go beyond page 1 of a Google search query. To reach your audience effectively, the key is to know what their interests are, and what questions they have. To achieve that balance, you need experience and a few choice tools that can make all the difference.
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How the Arts are Utilising Social

How the Arts are Utilising Social

In these times of social distancing and isolation, everyone is being affected in some way. Today, I’m exploring how coronavirus has affected artists.    Many freelancers have had projects dropped but many…
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Positive brand stories amid COVID-19

Positive brand stories amid COVID-19

Another day, another dose of daily doom and gloom – on the TV that is. Switch to social and there’s a whole host of heart-warming acts of kindness, people pulling together to help those in need and a steady stream of informative info to combat harmful rumours. And at the…
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Social Snapshot – 18.03.20

Social Snapshot – 18.03.20

The world is a crazy place right now. With news announcements being released every hour and a big cloud of uncertainty looming over our heads, it’s very easy to miss what’s happening in the industry. But, we’re here to help out ‍♀️ bringing you the latest social news… LinkedIn’s launching…
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Covid-19 and the role of social media

Covid-19 and the role of social media

Since the advent of social media, never has there been a global pandemic that has required this large of a lockdown across the globe. The reasons for self-isolation are, by now, well-known – even if you don’t have symptoms of Covid-19, and are young/of good health, it is your responsibility…
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Nostalgia: why embracing the past is the way forward for social marketeers

Nostalgia: why embracing the past is the way forward for social marketeers

Start with the ‘why’. This is [or should be] the mantra for any effective content marketing strategy. This is particularly important with social, where often the hard-sell message needs to take a backseat to genuine engagement and sensitivity when it comes to why social users are on that platform, and…
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Social Snapshot – 11.03.20

Social Snapshot – 11.03.20

When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time. Facebook’s testing cross-posting Stories. As Instagram…
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5 ways to be more creative in social media

5 ways to be more creative in social media

It’s the battle we’re all fighting; how do we cut through the noisy opportunity presented by Social Media? On the one hand, we know our target audiences are there and primed to be engaged. On the other hand, the sheer numbers present a hurdle many aren’t aware of. The travel…
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Social advertising: the global challenge

Social advertising: the global challenge

Say, you want to advertise your kickstarted, redwood-embossed suitcase made from a titanium-weave shell that’s reinforced with Kevlar, because why would it not be? It’s the next step in suitcase technology, with a built-in sound system and paper shredder. To top it off, it looks pretty swanky. You’re aiming for…
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Social Snapshot – 26.02.2020

Social Snapshot – 26.02.2020

] The world of social media is a wonderfully interesting place, with new features being announced nearly every day. In case you missed out on any of the news from the past week, we’ve rounded up everything up for you right here… Facebook’s expanding Stories. Facebook Stories… they just keep…
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Facebook and the Chronological News Feed

Facebook and the Chronological News Feed

Let’s face it, do ANY of us enjoy the current Facebook feed where we’re shown a glimpse of what our friends post and what Facebook thinks we might be interested in? Granted, the option to change to chronological order has always been there, however, Facebook has been working on a…
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Social Snapshot – 19.02.2020

Social Snapshot – 19.02.2020

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the latest updates from the industry! Carry on reading for more… LinkedIn’s highlighting achievements. LinkedIn is adding a new ‘Featured’ section to profiles, where users can display their latest achievements at the top of…
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The modern event: an inescapable interest

The modern event: an inescapable interest

The UK events industry is worth £42.3 billion – and it’s still growing. Gone are the days of cold calls, handshakes and flyers. Today’s event marketers are reaching you when you’re walking, talking, surfing or just casually browsing your favourite job listings site. When you really think…
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Hey TikTok… Byte me.

Hey TikTok… Byte me.

It’s official, Byte has launched! What’s Byte? Well, remember Vine, the video-sharing app which specialised in a 6-second looping format? The one that Twitter bought and then shut down to cut costs because hosting video is costly? Thereby counting themselves out a tonne of cash which TikTok is now…
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Social Snapshot – 22.01.20

Social Snapshot – 22.01.20

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week……
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Instagram DMs Coming to a Desktop Near You!

Instagram DMs Coming to a Desktop Near You!

Could it be? The much-awaited desktop version of DMs is FINALLY here? Well, almost. Instagram talked about and tested this functionality around February of last year, however, they have now confirmed that it will be happening and are slowly rolling out direct message access via their web-based platform.
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Social Snapshot – 15.01.20

Social Snapshot – 15.01.20

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week… Facebook’s adding more detail to its user controls…
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2020 Social Media Reporting: Insight Updates to Put on Your Radar

2020 Social Media Reporting: Insight Updates to Put on Your Radar

A new calendar year inevitably brings algorithm changes and updates to social media platforms. But these aren’t the only changes that marketers need to put on their radar – changes to reporting and insights need to be noted as well. These changes are extremely important to brands, as they’re vital…
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Social Snapshot – 08.01.20

Social Snapshot – 08.01.20

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with the…
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What to expect in 2020…

What to expect in 2020…

As the year draws to a close, many social media platforms and companies take a look back at the best bits from the year. Just last week we saw Twitter share the top Tweet trends of 2019 and TikTok published their top 10 content…
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Social Snapshot – 11.12.19

Social Snapshot – 11.12.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…
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Social Snapshot – 04.12.19

Social Snapshot – 04.12.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week… Twitter expands access to brand survey tools to…
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Insight and advice for travel brands wanting to up the game on social

Insight and advice for travel brands wanting to up the game on social

Insight and advice for travel brands wanting to up the game on social
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Why changing a few questions within your marketing planning could have transformative impact

Why changing a few questions within your marketing planning could have transformative impact

Marketing teams are busy. Task lists swell daily. I’m not sure any marketer manages to achieve everything they set out to annually. Evolving sales collateral, event planning, commissioning reports, briefing the spring, summer and Christmas Ads, launching NPD, or improving demand generation. There is much to achieve as a team.
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Social Snapshot – 27.11.19

Social Snapshot – 27.11.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about… Twitter’s testing tweet…
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General Election 2019 and the role of social media

General Election 2019 and the role of social media

As the UK gears up for an election on 12th December, there is no doubt you will have noticed that your social media accounts are being flooded with screenshots of political tweets alongside other posts, ads and conversations. Social media is now a BIG media platform for the political…
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Authenticity matters

Authenticity matters

If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter announced they’d…
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Is there a new social platform on the block?

Is there a new social platform on the block?

Wikipedia co-founder Jimmy Wales has launched an ad-free social media platform, positioning it as ‘The Anti-Facebook.’ It’s major differentiator? It will not run on an ad-funded model. Rather, Wales aims to fund it on donations, similarly to Wikipedia. Introducing WT:Social The new social platform hopes to combat ‘clickbait’ and misleading…
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Instagram Expands Hidden Like Counts Globally

Instagram Expands Hidden Like Counts Globally

In an effort to make Instagram a more healthy and safe place online, they platform has been testing out hiding like counts on profiles, “the idea is to de-pressurize Instagram”, and make it a space that’s more focused on connections, conversations and community, especially for young people. Hidden likes have…
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Social Snapshot – 13.11.19

Social Snapshot – 13.11.19

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…   Instagram…
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Social Snapshot – 30.10.19

Social Snapshot – 30.10.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about   Facebook starts testing News,…
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Social Snapshot – 23.10.19

Social Snapshot – 23.10.19

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an informative…
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Instagram “Create Mode”?

Instagram “Create Mode”?

Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply. The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was…
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Social Snapshot – 09.10.19

Social Snapshot – 09.10.19

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…   Instagram…
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Social Snapshot – 02.10.19

Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…
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Social Snapshot – 25.09.19

Social Snapshot – 25.09.19

We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date…   Snapchat expands ad length limits, announces new…
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Are still images still important?

Are still images still important?

It would be hard to make a secret of how far social media and technology have come in the past two decades. But let’s take a moment and look at the evolution and changes we had to go through to get where we are today. With the likes of augmented…
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GBBO: Two screens, three bakes and a whole lot of reach

GBBO: Two screens, three bakes and a whole lot of reach

Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV and…
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Social Snapshot – 11.09.19

Social Snapshot – 11.09.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening…  …
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Advertisers in the Bake Off recipe

Advertisers in the Bake Off recipe

Episode 2 *spoiler alert* don’t read unless you’ve watched! Since its move to Channel 4, Bake Off has offered advertisers the opportunity to be part of this cake obsessed community for 8 weeks of autumn. After the initial move to a commercial station (which came with some negativity), advertises embraced…
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Why Bad Social Means Bad Business

Why Bad Social Means Bad Business

This isn’t going to be shocking, but it is something businesses need to hear. If you post once a month on social, you won’t see results. If you share off-brand content, you won’t see results. If you’re on the wrong platforms, you might see results, but they won’t turn into…
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Get your social on for Bake Off

Get your social on for Bake Off

Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first episode…
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Social Snapshot – 21.08.19

Social Snapshot – 21.08.19

Another week has passed, and what a week it has been! We’ve rounded up the best articles and updates from the fast-moving world of social media to get you up to speed in no time. Twitter launches 6-second video ad bidding, providing new options for video marketers. https://po.st/8MSXcA…
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Social Snapshot – 14.08.19

Social Snapshot – 14.08.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram…
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Social Snapshot – 07.08.19

Social Snapshot – 07.08.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social! Facebook adds Instagram scheduling to Creator Studio. …
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Anyone saying Facebook isn’t a channel for B2B isn’t doing it right!

Anyone saying Facebook isn’t a channel for B2B isn’t doing it right!

It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at this conclusion.
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Social Snapshot – 31.07.19

Social Snapshot – 31.07.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Snapchat launches major new ad campaign around the…
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Social Snapshot – 24.07.19

Social Snapshot – 24.07.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for more… Pinterest adds new self-help tool to assist users dealing with mental stress and fatigue. https://po.st/q9V8ox Pinterest has added a new…
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Social Snapshot – 17.07.19

Social Snapshot – 17.07.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about. Keep on scrolling for the latest updates and tips from the industry! Twitter announces full rollout of the platform’s new desktop experience.
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Social Snapshot – 03.07.19

Social Snapshot – 03.07.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. Sorry, ads are coming to TikTok.
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Social Snapshot – 26.06.19

Social Snapshot – 26.06.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram’s…
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Understanding the Social CTO in 3 mins!

Understanding the Social CTO in 3 mins!

Tech brands are a social bunch. Socially savvy and active, you’ll see messages posted on social networks everywhere. But look closer at the content and it appears that very little of it is targeted at senior buyers who make or influence the purchase decisions. And that’s a HUGE missed sales…
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Top tips for better customer service using social media

Top tips for better customer service using social media

It’s a fact! Studies show that most consumers expect a sharp response from brands on social media, and with an increasingly large number of users turning to social to complain and review, it’s crucial brands get their customer service bang on the money! On Twitter, the average user won’t wait…
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Social Snapshot – 19.06.19

Social Snapshot – 19.06.19

Another week has passed, which means one thing… time for another Social Snapshot! This week we’re bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! Facebook’s working on a new ‘preview’ option for page posts.
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RESONATE: How social builds brand equity

RESONATE: How social builds brand equity

Let’s get back to basics, folks: brands need stories to resonate with their audience, and social media is a storytelling platform. It’s not rocket science that brands that use strategic social media to develop their brand equity see obvious benefit: where traditional marketing meant that the journey from brand salience…
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Social Snapshot – 12.06.19

Social Snapshot – 12.06.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Fortnite…
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FACT! Social media marketing can be hard!

FACT! Social media marketing can be hard!

We know what you are thinking! Why would a social media agency admit to their job being hard?! We like to think of ourselves as an honest bunch here at immediate future; we don’t just create and post content for the hell of it. We like to look at what…
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Social Snapshot – 05.06.19

Social Snapshot – 05.06.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in gradual decline,…
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Don’t get your pixels in a twist

Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your…
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Social Snapshot – 22.05.19

Social Snapshot – 22.05.19

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about! Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L Once again, Instagram is caught out stealing other apps’ ideas,…
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Social Snapshot – 08.05.19

Social Snapshot – 08.05.19

Amongst the excitement of F8 it can be hard to stay up to date with the social news. But, fear not, we’ve rounded up the best articles from the past 2 weeks for you below ⬇️ Because, you know, we’re good like that! Snapchat releases latest update of trending topics…
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