Right now, as lockdown lifts, marketers are looking for short-term quick wins that will deliver impact. A fast move to recovery, a chance to grab market share and make a distinctive difference that will run the rest of the year. It makes sense. For many brands marketing had slowed to the minimum over the last…
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Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about content creators on Instagram, and why are there…
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Brand as Broadcasters is the concept all business running brand events need to truly deliver greater cost efficiency and standout innovation Running brand events comes at great cost. Marketers have to evidence cost efficiencies that yield tangible returns for the business. Formats have to keep being refreshed to stay ‘new’ and relevant to foster repeat…
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In recent months, the workplace has shifted more than we’ve ever experienced. Some have found this shift towards remote working productive, while others have found it unmotivating; no employee experience is the same and we’re all scrambling to adjust to the new normal. And while information is available and frequent on how to handle…
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When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what you need to consider if you want…
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Now is a time of rapid change – which can be scary. People are inherently resistant to change because it means disruption, even if it is beneficial. Can you remember Instagram’s old logos? The days when it looked more like a rounded-edged floppy disk? When Instagram’s logo was updated in 2016 to the colourful design…
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We’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more! Media habits are changing Across all in-home channels, media consumption has increased –…
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Don’t let the title fool you, we’re not suggesting that you simply reintroduce old content into your social feeds. In fact, we feel so strongly against this that we went as far as dedicating an entire Serious Social podcast episode to NOT repurposing content. There is, however, a way to leverage old content for maximum…
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Few will be surprised by this statement. So why haven’t more acted on this knowledge in recent years? It is as if some marketers have been caught in a cavity of boring and until someone senior to them instructs otherwise, inside the cavity they will stay. Some years ago, B2Bs started using stock imagery…
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Life has changed. Work meetings are now interrupted by children (our own Managing Director recently had to pause everything because his son was just so darned proud he’d beat a level in a Lego game, which, to be fair, is very impressive). The Emmys will now be televised, and pub quizzes have moved to Skype…
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