X Immediate Future

Social Snapshot – 06.11.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…

Digital marketers should play the long game when it comes to LinkedIn

Digital marketers should play the long game when it comes to LinkedIn For digital marketers, ‘ROI’ is not a new term. It’s a metric that is consistently measured against efforts and budgets when reporting on performance. But how is ROI calculated and influenced? And how can we be sure we’re…

How to up your game on Instagram Stories

Instagram Stories are a great way of creating visually appealing content that invites brands’ followers to engage, whilst still pushing out messaging and driving traffic to their website. But with new features constantly being announced, it can be hard to stay up-to-date with the latest trends and switch up content…

Don’t be scared of social

Starting anything new can be scary, and for some, social media marketing is no different. Whether it’s a brand new channel to you, or you’re testing new content, new paid strategies or going after a new audience, there’s an element of bravery needed. At IF, we’re always aiming…

Social Snapshot – 30.10.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about Facebook starts testing News,…

Instagram Bans Cosmetic Surgery Filters

We all use face altering filters on Instagram. Some of them are cute, some of them are funny, and some of them let us distort our faces by giving us bigger lips and smaller noses – leaving some users wondering if they look better with these alterations. But now, in…

Social within sport, its now worth a shot!

It’s been a known fact that since the rise of social media there’s been a constant battle with the world of Broadcast TV. The fear was first noticed by TV stations who were scrambling when media platforms such as YouTube and Facebook were amounting to users that blew local TV…

Need some blog-spiration?

Coming up with an idea for a blog can be difficult. It can be easy to fall into the trap of rewriting the same content, over and over again, just in a different way. Or simply not using language that will drive consumers to engage with your content. Regardless, by…

Social Snapshot – 23.10.19

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an informative…

Facebook in testing with ‘Suggested Time’ feature for scheduled posts.

The age-old question… when is the best time to be posting on social media? It’s a tough one to answer. Especially if you don’t have the time to test with scheduling times, or spend time looking into the all-important data. You may have landed with huge engagement figures on Wednesday…

Say what? Driving traffic from Instagram is possible!

Gone are the days when you need to remind people to check your link in your bio. Instagram does drive traffic to your website providing you follow a few key pointers which, being a generous lot at immediate future, we are happy to share with you. Here’s a…

Social Snapshot – 16.10.19

Well, the nights are drawing in and it’s getting colder and darker. But it’s never a dull day in the world of social media! We are always warmed up by the new developments and news stories that appear in our feeds which we bring to you in this easy, informative…

Going gaga over going global on Facebook ads?

If you’re reading this, you’re probably already familiar with the Business Manager on Facebook, and perhaps using it to great advantage in your paid social strategy. For some, the next step is considering markets outside the UK… nope, I’m not going to mention the ‘B’ word! Having attended Facebook’s recent…

Instagram “Create Mode”?

Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply. The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was…

Instagram’s improving its eCommerce platform features with the use of AR

It doesn’t seem like long ago since Instagram announced it will be entering the world of eCommerce. And it definitely wasn’t long ago that users of the platform could create their very own AR filters. To maximise the usage of both features, Instagram is testing a…

Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…

Help! What is TikTok and should we be using it?

So you may (or may not) have heard about TikTok, and part of that depends on your age or the age of the people in your life! TikTok is one of the fastest-growing social media platforms in the world. It allows users to express themselves in a…

Facebook begins hiding like counts

And so it continues… Facebook is following in the footsteps of Instagram and going ahead with testing the hiding of like counts. Starting in Australia, users will still be able to see their own like count, but this will be hidden from everyone else. Instead, followers will only be able…

VR Technology the new AR?

]Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration with…

Social Snapshot – 25.09.19

We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date… Snapchat expands ad length limits, announces new…

Twitter Providing the Option to Hide Replies

Sometimes people reply to your Tweets about things you don’t want to see. And sometimes you just don’t want any replies to be seen at all. So, to help, Twitter has been testing out a new feature that lets you do just that. After launching an initial test for users…

Adobe Auto Reframe – a designers dream

Designers. Don’t you just hate it when you create an awesome asset to go out on social, but then you have that tedious job of having to resize it for all platforms – whilst still looking amazing!? Well, what if I told you, you may not have to…

Social Snapshot – 18.09.19

] The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place, because you know, we’re good…

Are still images still important?

It would be hard to make a secret of how far social media and technology have come in the past two decades. But let’s take a moment and look at the evolution and changes we had to go through to get where we are today. With the likes of augmented…

Why employee advocacy should be part of your marketing plans

Meet employee advocacy, the first cousin to influencer marketing. Your employees are generally the best advocates you have. They can be a credible and creative way to build brand recognition and instill trust in your business as well as generating word of mouth. And let’s be really honest, where you…

GBBO: Two screens, three bakes and a whole lot of reach

Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV and…

Social Snapshot – 11.09.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… …

Social platforms make us all creators

There have been some great releases recently from the social platforms which make us all into creators – but before you leap into testing them, consider why. Is it just a “be first” mentality, or have you come up with a great idea and you’re looking for the right medium…

No need to re-invent the wheel: Getting the most out of your content

So you and your marketing team have taken an idea from the drawing board through to execution and you now have a great piece of content you can all be proud of, but now what? You can share it across your networks and hope it hits your target audience –…

Are you giving away entire reports or white papers behind a ‘gate’? If so, here’s why your B2B marketing is failing!

Huh, I hear many of you say. But, it’s true. Having spent months creating a meaningful report or white paper flush with extensive insight and valuable intellectual property, it’s a given that you’re going to place it behind a gate to gather critical data on potential customers. After…

Advertisers in the Bake Off recipe

Episode 2 *spoiler alert* don’t read unless you’ve watched! Since its move to Channel 4, Bake Off has offered advertisers the opportunity to be part of this cake obsessed community for 8 weeks of autumn. After the initial move to a commercial station (which came with some negativity), advertises embraced…

Why Bad Social Means Bad Business

This isn’t going to be shocking, but it is something businesses need to hear. If you post once a month on social, you won’t see results. If you share off-brand content, you won’t see results. If you’re on the wrong platforms, you might see results, but they won’t turn into…

Instagram Threads?

Instagram (or more likely, Facebook) are developing a new app called Threads – a messaging app where you can automatically share your location, speed, and battery life, as well as the usual stuff like text, photos, and videos with your ‘close friends’ list. Users will be able to opt into…

Twitter’s upping its paid game

Over the past few weeks we have seen multiple announcements from Twitter; filtering direct messages, swipeable lists, and 6-second video ad bidding. Now, the platform has announced its testing a new, larger image carousel format for advertisers and it seems they’re really trying to up their paid game. After…

Social Snapshot – 28.08.19

We love staying up to date with everything social and this past week did not disappoint! We’ve compiled a bunch of articles together that we just want to shout about, and we’re sure you’ll enjoy them as much as we did… Facebook is testing a new listing of post reactions…

GBBO: All eyes are on Twitter

Episode 1 *spoiler alert* don’t read unless you’ve watched! Even before season 10 of Bake Off started, social was alive with intense anticipation. By 7.45, according to Brandwatch data, there were over 24 thousand posts on Twitter from 7,898 authors – suggesting that enthusiasm for the show had people posting…

Get your social on for Bake Off

Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first episode…

Why B2B marketers need to take a page out of the B2C playbook

If you’re a B2B marketer, there’s no doubt that you’ve had to sit through countless meetings, presentations and lesson modules that follow the same three-pronged strategy: 1. What’s the buyers’ problem, 2. How does my technology fix it? and 3. How can I prove that my product is the right…

Social Snapshot – 21.08.19

Another week has passed, and what a week it has been! We’ve rounded up the best articles and updates from the fast-moving world of social media to get you up to speed in no time. Twitter launches 6-second video ad bidding, providing new options for video marketers. https://po.st/8MSXcA…

Instagram sparks up AR creation tool for all users

The future of Instagram looks fun, funky and a whole lot more filtered! That’s because they’ve recently opened up the Spark AR filter creation platform for all users, allowing anyone to create augmented reality filters and publish them on Instagram stories! This will open a whole host of new options…

Tumblr Who?! WordPress what?!

Ahhh Tumblr – what once was a buzzing hive of indie creators, a place to share your work and interact with others and its booming creative community, has slowly been meeting its demise over the past few years when they decided to ban adult content from the platform, and flag/ban…

Social Snapshot – 14.08.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram…

The Eyes, They Never Lie

Neuroscience or more aptly neuromarketing is regularly written off as a ‘fad’ by marketers, all the while they respect the uprising of machine AI and big data. If only they realised neuromarketing is an amalgamation of AI, big data and behavioural science, all rolled up into this neat little package…

Podcast + Social Media = ?

In case you’re not up to speed with the latest data, podcasts are on a significant rise. Nearly 6 million of us are tuning in each week! Ofcom reported in March 2019: The number of weekly podcast listeners has almost doubled in five…

Scheduling Instagram content just got a lot easier!

Instagram is perceived as the favoured social media platform by many, and including it within your social strategy is a must. But for years, marketeers (us included) have struggled with scheduling posts due to the app not having its own scheduling tools, turning to external apps and sites. And…

Social Snapshot – 07.08.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social! Facebook adds Instagram scheduling to Creator Studio. …

All your big screen streaming could be provided by Facebooks new venture!

It’s no secret that the streaming sector has become the go-to medium for consumption of media. Although short-form has social media as the perfect tool, research has concluded that long-form video is still championed by the living room television. Although consumers may start their long-form media on a handheld…

Anyone saying Facebook isn’t a channel for B2B isn’t doing it right!

It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at this conclusion.

How to Keep Social Media Fresh in The Summer

Summer is traditionally the time many of us slow down – heck, we all slowed down in the very recent heatwave – as many of us go on our holidays or enjoy time at home. And while many things go quiet over the summer, does social media? Well no, there…

Social Snapshot – 31.07.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Snapchat launches major new ad campaign around the…

‘Stories about you’ – Another day, another Instagram update.

As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is looking to…

Can you stand the heat?

The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius… scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar that…

Social Snapshot – 24.07.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for more… Pinterest adds new self-help tool to assist users dealing with mental stress and fatigue. https://po.st/q9V8ox Pinterest has added a new…

New Reply Icons on Twitter?

Over the months Twitter has been testing out new ways of clarifying users replies, be it highlighting replies from an original poster or identifying responses from connections etc. These features have been rolled out on their beta test app “Twttr”, this included colour coding to signify replies, which was then…

Staying Clear on Facebook’s Privacy

With all the rumours that surround privacy on social media platforms and the common suspicions we have about being spied on through our popular handheld devices, Facebook is clearly trying to take a step in the direction of transparency. We all get spooked after having a conversation in our non-screen…

Social Snapshot – 17.07.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about. Keep on scrolling for the latest updates and tips from the industry! Twitter announces full rollout of the platform’s new desktop experience.

What Should I Be Measuring on Social Media?

It’s a question we’re frequently asked, and one that doesn’t seem to go away. It’s clear there is still much confusion around the metrics you should pay attention to, versus those that are nothing more than a positive signal. Too many people in industry mistake the latter for stellar achievement.

What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more… Pinterest…

Why user-generated content is important to your brand.

We all know that the slick, stand out visuals are important when it comes to telling your brand’s story, but have you considered the importance of incorporating user-generated content (UGC) into your strategy? Sifting through the masses may seem like a daunting task, but that unexplored pool of content may…

Are you up to date with LinkedIn?

Are you up to date with LinkedIn? LinkedIn pages have a few new ways you can improve the visibility, content and followers – here’s a checklist you can use to make sure you’re maximising this platform – because they have over 500m users! Tagline There’s a space under your company…

3 easy steps to results-focused social content

All businesses are after results – but how do we make sure our social strategy lines up to deliver? While it might seem obvious, strong social needs a strong foundation. Here are the 3 tenets meaningful social content can’t live without: Know your audience Whether you’re in the B2C or…

Social Snapshot – 03.07.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. Sorry, ads are coming to TikTok.

More ways to reach the important Insta audience

According to the latest data, more social media users than ever are choosing to visit the ‘Explore’ section of Instagram – in fact, more than half of users do. Along with the data also showing that 80% of users follow a business* on the app, the top…

June: The Month for Twitter Updates

No matter how major or minuscule the update, here at immediate future, we just love to hear about them! And, we love to figure out how we can use the new features to develop our and our clients’ social strategies too. June certainly didn’t disappoint, Twitter especially, with announcements flying…

Understanding the Social Tech C-suite

This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase. We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into…

Understanding the Social CTO in 3 mins!

Tech brands are a social bunch. Socially savvy and active, you’ll see messages posted on social networks everywhere. But look closer at the content and it appears that very little of it is targeted at senior buyers who make or influence the purchase decisions. And that’s a HUGE missed sales…

The BBQ – are you missing out?

The very strong chance exists that you enjoy a BBQ! After all BBQ & at-home eating & entertaining is now the UK’s No1 summer home leisure activity, with three out of four households now owning some type of BBQ grill. So you probably aren’t missing out in hosting, attending and…

Why you need more than a social media presence

We LOVE social media at immediate future (you would certainly be surprised if we didn’t) but even we know that there is more to marketing than just being social. And even if you deliver terrifically engaging and converting campaigns, you still need more than just a social presence. Which ultimately…

Top tips for better customer service using social media

It’s a fact! Studies show that most consumers expect a sharp response from brands on social media, and with an increasingly large number of users turning to social to complain and review, it’s crucial brands get their customer service bang on the money! On Twitter, the average user won’t wait…

SOUND ON: The importance of audio in your campaigns

Music and audio experiences are huge parts of consumers’ lives. Just consider the spectacular rise of podcasts. 6 million adults now tune in to a podcast each week. Ofcom reported that the number of weekly podcast listeners almost doubled in the past five years — from 3.2m…

Social Snapshot – 19.06.19

Another week has passed, which means one thing… time for another Social Snapshot! This week we’re bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! Facebook’s working on a new ‘preview’ option for page posts.

RESONATE: How social builds brand equity

Let’s get back to basics, folks: brands need stories to resonate with their audience, and social media is a storytelling platform. It’s not rocket science that brands that use strategic social media to develop their brand equity see obvious benefit: where traditional marketing meant that the journey from brand salience…

The rallying cry of social media – opinion piece

Social media is often criticised for the damage it can do our mental well-being, especially with regards to depression and feelings of inadequacy in teenagers and adults alike increasing. But what about the positive impact that social can bring to our lives, where we truly feel that social is a…

Social Snapshot – 12.06.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Fortnite…

A new social update or déjà vu?

Week on week we are drawn into the news, finding out which latest updates our favourite social media platforms are testing or launching. But sometimes it feels a bit like déjà vu, right?! Just a few months back at SXSW festival, Instagram co-founders Kevin Systrom and Mike Krieger admitted to…

You’re not spending enough on Paid Media, and it doesn’t make sense

The media landscape has changed forever. Shock horror. No new news there. However, the majority of businesses are yet to evolve their buying behaviour. Too many are still caught in the ‘this is how we’ve always spent our budget’ camp. Happy to continue investing significantly in Out of Home and TV. In…

FACT! Social media marketing can be hard!

We know what you are thinking! Why would a social media agency admit to their job being hard?! We like to think of ourselves as an honest bunch here at immediate future; we don’t just create and post content for the hell of it. We like to look at what…

Social Snapshot – 05.06.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in gradual decline,…

Are you always sending DMs? Test out Twitter’s new feature.

Week in week out, all the major platforms are constantly tweaking, updating and testing in a bid to increase engagement and make users more active. These updates aren’t always ground-breaking, but they’re slowly implemented to improve usage based on how users interact, and ultimately to make the experience more streamlined.

Food. Sounds. Great.

If you’re fascinated by the increasing use of AI in marketing, then the latest campaign from a kitchen utensil brand takes some beating. Spotify worked with Tramontina to allow us to “discover the flavour of your favourite song” – it’s beautiful and brilliant. It’s also extravagant for what…

Social Snapshot – 29.05.19

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Snapchat’s working on new music rights deals to enable users to add songs to their snaps.

Vertical VS Landscape – IGTV ends the video battle

Since the dawn of IGTV, content creators have been battling with whether to post their long-form video content to YouTube or Instagram. To some degree, it makes sense to have these two very different video content platforms – Instagram is mobile-first, but YouTube has the…

Facebook stories set to skyrocket with new features

We all love a good story, don’t we? Whether we’re sharing or watching, stories continue to have a huge influence on the way we share, market and influence on social media. It’s a deep-rooted feature that all major platforms have at least experimented with, and with Instagram paving the…

Social Snapshot – 22.05.19

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about! Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L Once again, Instagram is caught out stealing other apps’ ideas,…

The British BBQ and the white space opportunity

We all love a BBQ and with us all staying closer to home, we are set to be in the garden grilling our food whenever we can. But we don’t just barbecue our food outside at this time of year, we also talk about BBQs (a lot, as it turns…

Facebook’s F8 2019: The change required to curtail 12 months of privacy grief

Each Spring, the Facebook platform evolves with changes being affected to algorithms, functionality and offerings. It’s routine in the weeks following Facebook’s annual F8 conference that the much anticipated and well-documented announcements are affected to the platform. This year, the volume and impact of changes are more significant than usual.

Instagram and B2B marketing – can it work?

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing. Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC content, as…

Social Snapshot – 15.05.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Instagram looks set to ramp up its efforts against apps selling likes and followers.

What IS going on with Facebook these days?

There were lots of announcements to take note of at the latest F8 developer conference, but which are the ones you really need to know, and what do they mean for your social media strategy? Groups and Events are the new black In an update that Zuckerberg is calling “FB5,”…

5 top tips to keep your summer social game COOL

Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you can also…

Social Snapshot – 08.05.19

Amongst the excitement of F8 it can be hard to stay up to date with the social news. But, fear not, we’ve rounded up the best articles from the past 2 weeks for you below ⬇️ Because, you know, we’re good like that! Snapchat releases latest update of trending topics…

Facebook F8 2019 – our thoughts

Facebook’s annual F8 developer conference is our opportunity to look beneath the hood on new features and functionality that Facebook is delivering. Where are they going? What does that mean to us? And, how are our feeds going to look? Questions framed around these topics are asked by media and…

Facebook gets behind meaningful video content

If you’ve been following our blogs for a while, you’ll know that we rave about video content on social. And no, we’re not done with the raving yet! Video content is something that Facebook really care about, and they’re constantly making changes so that valuable content gets served to the…

Twitters take on F8 2019

As the platform updates were announced, the attendees of F8 2019 just had to share their excitement! Ironically, they all took to Twitter to share what they found out at the Facebook conference so, we’ve compiled a few Tweets for your viewing pleasure. Some are skeptical over the secret crush…

Facebook F8 Roundup – Day 2

Yesterday saw day 2 of F8 2019, and as predicted, AI and VR stole the show. The speakers discussed the safety of AI and VR online, the updates to systems and algorithms, and why this is so important for the future of tech. To get you up to speed, we’ve…

Facebook F8 Roundup – Day 1

“The future is private.” This is the key theme from day 1 of the Facebook F8 developer conference that kicked off last night. We saw announcements from the likes of Facebook, Instagram, WhatsApp and Messenger, and my god, these updates are making the future of technology look very bright indeed.

Social Snapshot – 24.04.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Vine returns as ‘Byte’ – but is it too late for a comeback?…

Instagram’s Testing a New Communal Video Viewing Option

If you’re like us, you’ll always be on the lookout for the latest updates to all things social, as we strive to maximise their powers and try to understand if they’re worth digging into. Sometimes we get game-changing updates which shift the course of the social landscape and create…

User moderation set to be an important part of Twitter’s future

Twitter has been blamed for all manner of society’s ills. At a recent TED conference, Twitter CEO Jack Dorsey was challenged on why the changes being made to combat abuse and misinformation on the platform, haven’t been more rapid. Interviewer Chris Anderson likens Dorsey to the captain of the Titanic…

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Social Snapshot – 06.11.19

Digital marketers should play the long game when it comes to LinkedIn

How to up your game on Instagram Stories

Don’t be scared of social

Social Snapshot – 30.10.19

Instagram Bans Cosmetic Surgery Filters

Social within sport, its now worth a shot!

Need some blog-spiration?

Social Snapshot – 23.10.19

Facebook in testing with ‘Suggested Time’ feature for scheduled posts.

Say what? Driving traffic from Instagram is possible!

Social Snapshot – 16.10.19

Going gaga over going global on Facebook ads?

Instagram “Create Mode”?

Instagram’s improving its eCommerce platform features with the use of AR

Social Snapshot – 02.10.19

Help! What is TikTok and should we be using it?

Facebook begins hiding like counts

VR Technology the new AR?

Social Snapshot – 25.09.19

Twitter Providing the Option to Hide Replies

Adobe Auto Reframe – a designers dream

Social Snapshot – 18.09.19

Are still images still important?

Why employee advocacy should be part of your marketing plans

GBBO: Two screens, three bakes and a whole lot of reach

Social Snapshot – 11.09.19

Social platforms make us all creators

No need to re-invent the wheel: Getting the most out of your content

Are you giving away entire reports or white papers behind a ‘gate’? If so, here’s why your B2B marketing is failing!

Advertisers in the Bake Off recipe

Why Bad Social Means Bad Business

Instagram Threads?

Twitter’s upping its paid game

Social Snapshot – 28.08.19

GBBO: All eyes are on Twitter

Get your social on for Bake Off

Why B2B marketers need to take a page out of the B2C playbook

Social Snapshot – 21.08.19

Instagram sparks up AR creation tool for all users

Tumblr Who?! WordPress what?!

Social Snapshot – 14.08.19

The Eyes, They Never Lie

Podcast + Social Media = ?

Scheduling Instagram content just got a lot easier!

Social Snapshot – 07.08.19

All your big screen streaming could be provided by Facebooks new venture!

Anyone saying Facebook isn’t a channel for B2B isn’t doing it right!

How to Keep Social Media Fresh in The Summer

Social Snapshot – 31.07.19

‘Stories about you’ – Another day, another Instagram update.

Can you stand the heat?

Social Snapshot – 24.07.19

New Reply Icons on Twitter?

Staying Clear on Facebook’s Privacy

Social Snapshot – 17.07.19

What Should I Be Measuring on Social Media?

What the heck is Pinterest? And should our brand be active on it?

Why user-generated content is important to your brand.

Are you up to date with LinkedIn?

3 easy steps to results-focused social content

Social Snapshot – 03.07.19

More ways to reach the important Insta audience

June: The Month for Twitter Updates

Understanding the Social Tech C-suite

Understanding the Social CTO in 3 mins!

The BBQ – are you missing out?

Why you need more than a social media presence

Top tips for better customer service using social media

SOUND ON: The importance of audio in your campaigns

Social Snapshot – 19.06.19

RESONATE: How social builds brand equity

The rallying cry of social media – opinion piece

Social Snapshot – 12.06.19

A new social update or déjà vu?

You’re not spending enough on Paid Media, and it doesn’t make sense

FACT! Social media marketing can be hard!

Social Snapshot – 05.06.19

Are you always sending DMs? Test out Twitter’s new feature.