Instagram Immediate Future

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It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… LinkedIn adds new warnings LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its…

You know the question – anyone working in an agency that specialises in social media has heard it before. Do you have a quick social media guide I can send through the company? Or Is there a one-sheet with all of the image sizes for each platform? You understand why…

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… Facebook removes text restrictions Good news for all marketers! Facebook has announced it’s removing the restrictions on ads that are too lengthy in text, in the main…

Much like Vine before it, TikTok exploded onto the social media landscape – with an estimated 500 million users across the globe today. Naturally, a slice of that pie is up for grabs and Facebook jumped in with Instagram Reels in August (though some were seeing a different, earlier version…

Despite the success that B2C organisations have seen, B2B companies have been dragging their feet when it comes to Instagram. And we get it. Starting, managing, and maintaining an Instagram account takes a lot of resources. Not only does the messaging need to be on point, but the feed and…

You read the title correctly, some Facebook users have been allowed the option to choose if they want to view Instagram stories on their Facebook feed. The Instagram Story spears on your Facebook Stories feed with the IG rainbow border to differentiate from Facebook’s own Stories. Matt Navarra shared a…

New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot: Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag…

Twitter is rolling out new settings that will allow all users to control who can reply to Tweets. It’s a feature they tested earlier in the year, but now we’ll all be able to start limiting who replies to our content. So, what does this actually mean? We see two…

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Pinterest rolls out skin tone search & AR. Pinterest has expanded its Skin Tone…

OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. https://twitter.com/Nike/status/1288845608694902786?s=20 I know Nike have deep pockets, but you don’t need to have big budgets to create attention grabbing content on social. We’ve been saying since the…

The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think…

No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look: Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7…

Last week, Facebook released a video on making creative impacts with text, timing and format. While focused largely on Facebook, the video has some general tips that are crucial for everyday social marketers looking to have their knowledge or current methods vindicated, and those that are trying to up their…

Social media is ever-changing, and sometimes it can be hard to stay up to date! Stick with us as we take you through our weekly roundup of everything you need to know… Screen-share comes to mobile Messenger. After bringing the option to desktop earlier this year, Facebook has…

A few months ago we wrote about Fleets, Twitter’s answer to ‘Stories’ – which is Instagram’s answer to Snapchat! Whilst Fleets still haven’t rolled out to everyone, they are now working on creating a ‘collaborative’ version: “We are testing something new for some people using Fleets in…

A new social media subscription service, maximised ad campaigns and IGTV previews – let’s jump right into this week’s Social Snapshot: Twitter’s working on a new subscription service Brief disclaimer – this is supposedly only speculation, but a new team is reportedly working with Twitter’s payments group…

Sounds mad doesn’t it? Who’d of thought that now is the time to start your Christmas campaigns. Usually you are finalising plans in July for Q4, but not advertising. Things are indeed strange. A look at the social conversations and latest insight from Facebook and Pinterest makes it…

More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot: YouTube is adding more ads YouTube videos are usually at least 10 minutes long. That’s…

So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations…

Pride months is here, and while many people will be celebrating at home, social media is once again delivering features to users that let their voices be heard digitally. In London, the annual march that usually involves more than a million volunteers, artists and Pride-goers cannot take place. Instead, Pride…

In recent weeks there has been a reoccurring question framed at us, “if social is noisy what’s the point in publishing content? Covid-19 has sent it crazy, hasn’t it?”. It’s an obvious answer, but, ‘you need to be at the races – you need to be in It,…

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…

This won’t come as a surprise to anyone, but the big players in social media are finding new ways to monetise their platforms. The shift towards full eCommerce platforms has been particularly apparent in recent weeks, with the introduction of new storefront features. So, what’s new? And more importantly, what…

Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some…

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about…

Another week, another whirlwind of social media updates – stick with us as we take you through everything you need to know: Twitter allows users to choose who can rely to Tweets Twitter is testing a new feature that allows users to prohibit entire groups of people…

When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what you need…

Facebook has been slowly rolling out a set of features that will help small and medium sized business that have been impacted by the COVID-19 outbreak. These include a “Support Small Business” sticker for Instagram which not only allows users to share a business profile, but it…

We’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more! Media habits are changing Across all…

As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in…

This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of…

On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the creativity of…

In the past couple of weeks, social media has become the go-to place to get news updates and entertainment for many. So of course, our favoured platforms are continuing to test out new features to keep their audiences engaged during this uncertain time. If you’ve missed out on…

75% of users never go beyond page 1 of a Google search query. To reach your audience effectively, the key is to know what their interests are, and what questions they have. To achieve that balance, you need experience and a few choice tools that can make all the difference.

Right now, social media is playing an important role in our lives more than ever. So, to keep users engaged, our favourite platforms have continued to launch and test new features. But if you’ve missed out on the news announcements this week, then don’t panic, we’ve got you covered! Instagram…

In these times of social distancing and isolation, everyone is being affected in some way. Today, I’m exploring how coronavirus has affected artists. Many freelancers have had projects dropped but many…

Very few of society have faced anything like what we all front up to today. Fluid developments continue to alarm and challenge us. Businesses have been placed in a period of uncertainty whilst they seek support from the government. For now, all we can all do is follow the important…

The world is a crazy place right now. With news announcements being released every hour and a big cloud of uncertainty looming over our heads, it’s very easy to miss what’s happening in the industry. But, we’re here to help out ‍♀️ bringing you the latest social news… LinkedIn’s launching…

If you, like us, find yourself suddenly working from home, figuring out new technology and ways of staying connected and bonded to your team on one hand, as well as navigating the current landscape in marketing on the other, we’re here for you. Rapid change and uncertainly can make even…

Start with the ‘why’. This is [or should be] the mantra for any effective content marketing strategy. This is particularly important with social, where often the hard-sell message needs to take a backseat to genuine engagement and sensitivity when it comes to why social users are on that platform, and…

When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time. Facebook’s testing cross-posting Stories. As Instagram…

Here at IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week… Instagram’s testing IGTV reactions. Instagram is…

Last week, while we were discussing Instagram ethics, the internet broke the story of the social experiment of all SOCIAL experiments. A youtuber revealed that a series of Instagram posts chronicling her seemingly luxurious holiday to Bali, was intentionally staged and planted to test her followers,…

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Instagram Stories may be getting a trimming tool.

IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine! Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that monetisation isn’t an…

The UK events industry is worth £42.3 billion – and it’s still growing. Gone are the days of cold calls, handshakes and flyers. Today’s event marketers are reaching you when you’re walking, talking, surfing or just casually browsing your favourite job listings site. When you really think…

This weekend I had a genuinely delectable dining experience. The food was Persian, modern, and perfectly-portioned for a pair. The menu was small; with the heavy presence of pistachio and rose, as I anticipated. But what I couldn’t have anticipated was the polished approach to a Scandinavian-Mediterranean hybrid of pale…

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up the most interesting articles that we just had to shout about. Keep on reading to find out what you’ve missed out…

In October 2019, Instagram launched a new @Creator account to provide tips and advice for Influencers, citing it as “THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day”. Since its launch, the…

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week……

Could it be? The much-awaited desktop version of DMs is FINALLY here? Well, almost. Instagram talked about and tested this functionality around February of last year, however, they have now confirmed that it will be happening and are slowly rolling out direct message access via their web-based platform.

Would you create a White Paper giving it only cursory effort? Would you slap any old image and message on a Billboard? Would you grab any piece of copy and image and throw up on your website? If shooting a TV Ad, would you corral the troops into an…

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week… Facebook’s adding more detail to its user controls…

We may be winding down for the Christmas holidays, but the world of social media is showing no signs of stopping! With lots of new features being launched in the past week, it can be hard to keep up. So, we’ve rounded up the best articles to help you get…

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…

If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter announced they’d…

The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place! Snapchat looks to stay ahead…

In an effort to make Instagram a more healthy and safe place online, they platform has been testing out hiding like counts on profiles, “the idea is to de-pressurize Instagram”, and make it a space that’s more focused on connections, conversations and community, especially for young people. Hidden likes have…

As a consumer, you’d be forgiven for missing the change in product branding which occurred this week by Facebook. Sorry, FACEBOOK. Their announcements around the rebrand focus on their objective to be “clear” about which products belong in their wheelhouse. This effort may seem little more than…

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about… Instagram…

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…

Instagram Stories are a great way of creating visually appealing content that invites brands’ followers to engage, whilst still pushing out messaging and driving traffic to their website. But with new features constantly being announced, it can be hard to stay up-to-date with the latest trends and switch up content…

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about Facebook starts testing News,…

We all use face altering filters on Instagram. Some of them are cute, some of them are funny, and some of them let us distort our faces by giving us bigger lips and smaller noses – leaving some users wondering if they look better with these alterations. But now, in…

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an informative…

Gone are the days when you need to remind people to check your link in your bio. Instagram does drive traffic to your website providing you follow a few key pointers which, being a generous lot at immediate future, we are happy to share with you. Here’s a…

Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply. The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was…

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about… Instagram…

It doesn’t seem like long ago since Instagram announced it will be entering the world of eCommerce. And it definitely wasn’t long ago that users of the platform could create their very own AR filters. To maximise the usage of both features, Instagram is testing a…

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…

Not many things in life are guaranteed, but one thing is for sure – there’s not much originality when it comes to social media trends these days. Instead, the big guns continue to scope out the latest crazes, trends and innovative tools from their competitors and then create a…

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… …

There have been some great releases recently from the social platforms which make us all into creators – but before you leap into testing them, consider why. Is it just a “be first” mentality, or have you come up with a great idea and you’re looking for the right medium…

Instagram (or more likely, Facebook) are developing a new app called Threads – a messaging app where you can automatically share your location, speed, and battery life, as well as the usual stuff like text, photos, and videos with your ‘close friends’ list. Users will be able to opt into…

We love staying up to date with everything social and this past week did not disappoint! We’ve compiled a bunch of articles together that we just want to shout about, and we’re sure you’ll enjoy them as much as we did… Facebook is testing a new listing of post reactions…

Another week has passed, and what a week it has been! We’ve rounded up the best articles and updates from the fast-moving world of social media to get you up to speed in no time. Twitter launches 6-second video ad bidding, providing new options for video marketers. https://po.st/8MSXcA…

The future of Instagram looks fun, funky and a whole lot more filtered! That’s because they’ve recently opened up the Spark AR filter creation platform for all users, allowing anyone to create augmented reality filters and publish them on Instagram stories! This will open a whole host of new options…

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram…

Instagram is perceived as the favoured social media platform by many, and including it within your social strategy is a must. But for years, marketeers (us included) have struggled with scheduling posts due to the app not having its own scheduling tools, turning to external apps and sites. And…

As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is looking to…

The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius… scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar that…

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for more… Pinterest adds new self-help tool to assist users dealing with mental stress and fatigue. https://po.st/q9V8ox Pinterest has added a new…

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Facebook brings back reach estimates for Custom Audiences. https://po.st/svu5UB Marketeers rejoice! Facebook has brought back…

According to the latest data, more social media users than ever are choosing to visit the ‘Explore’ section of Instagram – in fact, more than half of users do. Along with the data also showing that 80% of users follow a business* on the app, the top…

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram’s…

Music and audio experiences are huge parts of consumers’ lives. Just consider the spectacular rise of podcasts. 6 million adults now tune in to a podcast each week. Ofcom reported that the number of weekly podcast listeners almost doubled in the past five years — from 3.2m…

Social media is often criticised for the damage it can do our mental well-being, especially with regards to depression and feelings of inadequacy in teenagers and adults alike increasing. But what about the positive impact that social can bring to our lives, where we truly feel that social is a…

Week on week we are drawn into the news, finding out which latest updates our favourite social media platforms are testing or launching. But sometimes it feels a bit like déjà vu, right?! Just a few months back at SXSW festival, Instagram co-founders Kevin Systrom and Mike Krieger admitted to…

We know what you are thinking! Why would a social media agency admit to their job being hard?! We like to think of ourselves as an honest bunch here at immediate future; we don’t just create and post content for the hell of it. We like to look at what…

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in gradual decline,…

Week in week out, all the major platforms are constantly tweaking, updating and testing in a bid to increase engagement and make users more active. These updates aren’t always ground-breaking, but they’re slowly implemented to improve usage based on how users interact, and ultimately to make the experience more streamlined.

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your…

If you’re fascinated by the increasing use of AI in marketing, then the latest campaign from a kitchen utensil brand takes some beating. Spotify worked with Tramontina to allow us to “discover the flavour of your favourite song” – it’s beautiful and brilliant. It’s also extravagant for what…

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Snapchat’s working on new music rights deals to enable users to add songs to their snaps.

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about! Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L Once again, Instagram is caught out stealing other apps’ ideas,…

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing. Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC content, as…

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Instagram looks set to ramp up its efforts against apps selling likes and followers.

Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you can also…