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Out of time to catch up on social media news? We’ve done the work for you with our Social Snapshot – collating the biggest news of the week:   Oracle confirms Bytedance-TikTok partnership in US The big news this week is Oracle confirming it has secured a Bytedance-TikTok…
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Much like Vine before it, TikTok exploded onto the social media landscape – with an estimated 500 million users across the globe today. Naturally, a slice of that pie is up for grabs and Facebook jumped in with Instagram Reels in August (though some were seeing a different,…
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  You read the title correctly, some Facebook users have been allowed the option to choose if they want to view Instagram stories on their Facebook feed.   The Instagram Story spears on your Facebook Stories feed with the IG rainbow border to differentiate from Facebook’s own Stories.
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A lot has happened in social this week. Whether it’s a new feature, guide, or masterclass, it’s something you need to know! Stick with us and you’ll be up to speed in no time…   LinkedIn publishes new guide. Many marketers, especially B2B businesses, use LinkedIn ads but may…
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New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot:   Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag…
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A lot happened this week in social, so we’ll get right to it. TikTok continues to gain rapid momentum and the social giants are trying to keep up, so we’re seeing a lot of advancements in AR functionality. Moreover, the upcoming US Presidential Election has led to significant…
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Twitter is rolling out new settings that will allow all users to control who can reply to Tweets. It’s a feature they tested earlier in the year, but now we’ll all be able to start limiting who replies to our content. So, what does this actually mean? We…
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OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. https://twitter.com/Nike/status/1288845608694902786?s=20 I know Nike have deep pockets, but you don’t need to have big budgets to create attention grabbing content on social. We’ve been saying since the…
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The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right…
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No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look:   Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7…
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Last week, Facebook released a video on making creative impacts with text, timing and format. While focused largely on Facebook, the video has some general tips that are crucial for everyday social marketers looking to have their knowledge or current methods vindicated, and those that are trying to…
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Social media is ever-changing, and sometimes it can be hard to stay up to date! Stick with us as we take you through our weekly roundup of everything you need to know…   Screen-share comes to mobile Messenger. After bringing the option to desktop earlier this year, Facebook has…
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A new social media subscription service, maximised ad campaigns and IGTV previews – let’s jump right into this week’s Social Snapshot:   Twitter’s working on a new subscription service Brief disclaimer – this is supposedly only speculation, but a new team is reportedly working with Twitter’s payments group…
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More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot:   YouTube is adding more ads YouTube videos are usually at least 10 minutes long. That’s…
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When it comes to social media marketing, Facebook is always the go-to platform for many marketers – especially when you find out Facebook users sign into the platform an average of 13.8 times a day. And with a platform that hosts multiple tools to help you set up and…
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As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot…   Facebook’s announced another algorithm change. Another week, another algorithm change. This week,…
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So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations…
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Pride months is here, and while many people will be celebrating at home, social media is once again delivering features to users that let their voices be heard digitally. In London, the annual march that usually involves more than a million volunteers, artists and Pride-goers cannot take place.
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In recent weeks there has been a reoccurring question framed at us, “if social is noisy what’s the point in publishing content? Covid-19 has sent it crazy, hasn’t it?”. It’s an obvious answer, but, ‘you need to be at the races – you need to be in It,…
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Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…
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This won’t come as a surprise to anyone, but the big players in social media are finding new ways to monetise their platforms. The shift towards full eCommerce platforms has been particularly apparent in recent weeks, with the introduction of new storefront features. So, what’s new? And more…
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Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some…
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From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported…
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  A New App from Facebook?   Venue – an app that brings people together to experience live events in an interactive way.   What does this mean?   According to Facebook –   “Venue aims to give fans an interactive second screen experience, curated…
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Brand as Broadcasters is the concept all business running brand events need to truly deliver greater cost efficiency and standout innovation Running brand events comes at great cost. Marketers have to evidence cost efficiencies that yield tangible returns for the business. Formats have to keep being refreshed to…
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Another week, another whirlwind of social media updates – stick with us as we take you through everything you need to know:   Twitter allows users to choose who can rely to Tweets Twitter is testing a new feature that allows users to prohibit entire groups of people…
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When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what…
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Now is a time of rapid change – which can be scary. People are inherently resistant to change because it means disruption, even if it is beneficial. Can you remember Instagram’s old logos? The days when it looked more like a rounded-edged floppy disk? When Instagram’s logo was…
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  Facebook has been slowly rolling out a set of features that will help small and medium sized business that have been impacted by the COVID-19 outbreak.  These include a “Support Small Business” sticker for Instagram which not only allows users to share a business profile, but it…
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We’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more!   Media habits are changing Across all…
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Life has changed. Work meetings are now interrupted by children (our own Managing Director recently had to pause everything because his son was just so darned proud he’d beat a level in a Lego game, which, to be fair, is very impressive). The Emmys will now be televised,…
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As we’re all suffering lockdown fatigue, the social platforms are pushing on with new features to beat the isolation. A look at Q1 earnings, explains why there is a dash to create even more compelling reasons to stay on social. After all, there are more people spending more…
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As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in…
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This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features  and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of…
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  Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family.   And without further ado, here is what’s coming;   With video calls, Facebook will soon double the amount of group video calls from 4 to 8…
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On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the…
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Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain…
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  (…in which the author has nostalgic ramblings)   Well it’s about time, Facebook!  The company has now announced that Messenger for desktop is available for download for both Windows and Mac OS machines.   In a quote from Facebook: “people are using technology to…
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While the streets are quiet and the shops are shut, the bars and cinemas are closed – and so are the theatres. But in the theatre, when they are “dark” (there’s no live production), there’s a tradition to leave a “ghost light” centre stage. Partly for the safety…
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In the past couple of weeks, social media has become the go-to place to get news updates and entertainment for many. So of course, our favoured platforms are continuing to test out new features to keep their audiences engaged during this uncertain time. If you’ve missed out on…
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75% of users never go beyond page 1 of a Google search query. To reach your audience effectively, the key is to know what their interests are, and what questions they have. To achieve that balance, you need experience and a few choice tools that can make all…
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Right now, social media is playing an important role in our lives more than ever. So, to keep users engaged, our favourite platforms have continued to launch and test new features. But if you’ve missed out on the news announcements this week, then don’t panic, we’ve got you covered!…
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Very few of society have faced anything like what we all front up to today. Fluid developments continue to alarm and challenge us. Businesses have been placed in a period of uncertainty whilst they seek support from the government. For now, all we can all do is follow the…
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If you, like us, find yourself suddenly working from home, figuring out new technology and ways of staying connected and bonded to your team on one hand, as well as navigating the current landscape in marketing on the other, we’re here for you. Rapid change and uncertainly can…
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  Since the advent of social media, never has there been a global pandemic that has required this large of a lockdown across the globe. The reasons for self-isolation are, by now, well-known – even if you don’t have symptoms of Covid-19, and are young/of good health, it…
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Start with the ‘why’. This is [or should be] the mantra for any effective content marketing strategy. This is particularly important with social, where often the hard-sell message needs to take a backseat to genuine engagement and sensitivity when it comes to why social users are on that…
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When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time.   Facebook’s testing cross-posting Stories.
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Here at IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week…   Instagram’s testing IGTV reactions. Instagram…
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Say, you want to advertise your kickstarted, redwood-embossed suitcase made from a titanium-weave shell that’s reinforced with Kevlar, because why would it not be? It’s the next step in suitcase technology, with a built-in sound system and paper shredder. To top it off, it looks pretty swanky. You’re aiming…
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The world of social media is a wonderfully interesting place, with new features being announced nearly every day. In case you missed out on any of the news from the past week, we’ve rounded up everything up for you right here…   Facebook’s expanding Stories. Facebook Stories… they just…
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  Let’s face it, do ANY of us enjoy the current Facebook feed where we’re shown a glimpse of what our friends post and what Facebook thinks we might be interested in?   Granted, the option to change to chronological order has always been there, however, Facebook has…
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Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the latest updates from the industry! Carry on reading for more…   LinkedIn’s highlighting achievements. LinkedIn is adding a new ‘Featured’ section to profiles, where users can display their latest achievements at the…
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If you’re deep into it with Facebook ads but something just isn’t adding up, here are a couple of things to consider looking at: Ad Relevance Diagnostics You can see these scores in the standard “Performance” reporting view in Facebook Ads Manager when you’re viewing your ads.
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Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!   Instagram Stories may be getting a…
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IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine!   Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that…
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The UK events industry is worth £42.3 billion – and it’s still growing. Gone are the days of cold calls, handshakes and flyers. Today’s event marketers are reaching you when you’re walking, talking, surfing or just casually browsing your favourite job listings site. When you…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up the most interesting articles that we just had to shout about. Keep on reading to find out what you’ve missed…
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When it comes to running a business there are fundamental practices that most follow to ensure a happy workforce, satisfied customers and general success. If bad practices exist, and you don’t treat your customer base correctly, failure is likely to follow.   So, how does this relate to…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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Would you create a White Paper giving it only cursory effort? Would you slap any old image and message on a Billboard? Would you grab any piece of copy and image and throw up on your website? If shooting a TV Ad, would you corral the troops…
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After 5 years of back and forth boomerangs, Instagram has decided to take things to the next level, adding not one, not two but three new features for the ever-popular platform! According to Instagram itself, they are ‘creative twists that’ll make you say yaaassssss’. And will also help…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…   Facebook’s adding more detail to its…
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A new calendar year inevitably brings algorithm changes and updates to social media platforms. But these aren’t the only changes that marketers need to put on their radar – changes to reporting and insights need to be noted as well. These changes are extremely important to brands, as…
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We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with…
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Why Media Buyers and networked Creatives agencies are doing Social Media wrong   If you were to jump into a DeLorean equipped with Flux Capacitor and punch in a…
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We may be winding down for the Christmas holidays, but the world of social media is showing no signs of stopping! With lots of new features being launched in the past week, it can be hard to keep up. So, we’ve rounded up the best articles to help you…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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This past decade saw leaps and bounds in the social space. To name a few – we saw the launch of Instagram and Pinterest, data breach scandals with Facebook and massive breakthroughs in video apps garnering nearly 1.5 billion TikTok downloads. The sector seems to be changing daily,…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about…   Twitter’s…
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If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter…
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The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place!   Snapchat looks to stay…
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As a consumer, you’d be forgiven for missing the change in product branding which occurred this week by Facebook. Sorry, FACEBOOK. Their announcements around the rebrand focus on their objective to be “clear” about which products belong in their wheelhouse. This effort may seem little…
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Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…  …
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Included in Facebook’s latest Graph and Marketing API update, the social media platform has announced that in 2020 they will limit the number of ads a page can run at one time. Your initial reaction might be that this update could limit capabilities for your business. However,…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about   Facebook starts…
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  We all use face altering filters on Instagram. Some of them are cute, some of them are funny, and some of them let us distort our faces by giving us bigger lips and smaller noses – leaving some users wondering if they look better with these alterations.
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The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an…
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The age-old question… when is the best time to be posting on social media? It’s a tough one to answer. Especially if you don’t have the time to test with scheduling times, or spend time looking into the all-important data. You may have landed with huge engagement figures…
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If you’re reading this, you’re probably already familiar with the Business Manager on Facebook, and perhaps using it to great advantage in your paid social strategy. For some, the next step is considering markets outside the UK… nope, I’m not going to mention the ‘B’ word! Having attended…
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New season, new features   In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push.   Feature One: Customisable Story Templates  Facebook has finally taken a page out of Canva’s book, with the introduction of customisable…
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Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…  …
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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And so it continues… Facebook is following in the footsteps of Instagram and going ahead with testing the hiding of like counts. Starting in Australia, users will still be able to see their own like count, but this will be hidden from everyone else. Instead, followers will only…
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We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date…   Snapchat expands ad length limits, announces…
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The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place, because you know, we’re good…
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Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening……
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There have been some great releases recently from the social platforms which make us all into creators – but before you leap into testing them, consider why. Is it just a “be first” mentality, or have you come up with a great idea and you’re looking for the…
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  Instagram (or more likely, Facebook) are developing a new app called Threads – a messaging app where you can automatically share your location, speed, and battery life, as well as the usual stuff like text, photos, and videos with your ‘close friends’ list.   Users will be…
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We love staying up to date with everything social and this past week did not disappoint! We’ve compiled a bunch of articles together that we just want to shout about, and we’re sure you’ll enjoy them as much as we did…   Facebook is testing a new listing of…
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Another week has passed, and what a week it has been! We’ve rounded up the best articles and updates from the fast-moving world of social media to get you up to speed in no time.   Twitter launches 6-second video ad bidding, providing new options for video marketers. …
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The future of Instagram looks fun, funky and a whole lot more filtered! That’s because they’ve recently opened up the Spark AR filter creation platform for all users, allowing anyone to create augmented reality filters and publish them on Instagram stories! This will open a whole host of…
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Black Mirror – but IRL. That’s what comes to mind with news of Facebook’s partnership with a University of California San Francisco study with the intent of giving people with serious brain injuries the opportunity to type words using a brain-computer input mode. The research, which works to map…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening……
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Instagram is perceived as the favoured social media platform by many, and including it within your social strategy is a must. But for years, marketeers (us included) have struggled with scheduling posts due to the app not having its own scheduling tools, turning to external apps and sites.
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Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social!   Facebook adds Instagram scheduling to Creator…
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It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at…
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Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!   Snapchat launches major new ad campaign…
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