Search results for "facebook"

Social Snapshot – 18.12.19

Social Snapshot – 18.12.19

We may be winding down for the Christmas holidays, but the world of social media is showing no signs of stopping! With lots of new features being launched in the past week, it can be hard to keep up. So, we’ve rounded up the best articles to help you get…
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Social Snapshot – 11.12.19

Social Snapshot – 11.12.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…
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Social Media Marketing in 2020

Social Media Marketing in 2020

This past decade saw leaps and bounds in the social space. To name a few – we saw the launch of Instagram and Pinterest, data breach scandals with Facebook and massive breakthroughs in video apps garnering nearly 1.5 billion TikTok downloads. The sector seems to be changing daily, with new…
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Why changing a few questions within your marketing planning could have transformative impact

Why changing a few questions within your marketing planning could have transformative impact

Marketing teams are busy. Task lists swell daily. I’m not sure any marketer manages to achieve everything they set out to annually. Evolving sales collateral, event planning, commissioning reports, briefing the spring, summer and Christmas Ads, launching NPD, or improving demand generation. There is much to achieve as a team.
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Social Snapshot – 27.11.19

Social Snapshot – 27.11.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about… Twitter’s testing tweet…
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Authenticity matters

Authenticity matters

If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter announced they’d…
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Social Snapshot – 20.11.19

Social Snapshot – 20.11.19

The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place!   Snapchat looks to stay ahead…
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Is there a new social platform on the block?

Is there a new social platform on the block?

Wikipedia co-founder Jimmy Wales has launched an ad-free social media platform, positioning it as ‘The Anti-Facebook.’ It’s major differentiator? It will not run on an ad-funded model. Rather, Wales aims to fund it on donations, similarly to Wikipedia. Introducing WT:Social The new social platform hopes to combat ‘clickbait’ and misleading…
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Social Snapshot – 13.11.19

Social Snapshot – 13.11.19

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…   Instagram…
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Social Snapshot – 06.11.19

Social Snapshot – 06.11.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…
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Social Snapshot – 30.10.19

Social Snapshot – 30.10.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about   Facebook starts testing News,…
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Instagram Bans Cosmetic Surgery Filters

Instagram Bans Cosmetic Surgery Filters

We all use face altering filters on Instagram. Some of them are cute, some of them are funny, and some of them let us distort our faces by giving us bigger lips and smaller noses – leaving some users wondering if they look better with these alterations. But now, in…
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Social within sport, its now worth a shot!

Social within sport, its now worth a shot!

It’s been a known fact that since the rise of social media there’s been a constant battle with the world of Broadcast TV. The fear was first noticed by TV stations who were scrambling when media platforms such as YouTube and Facebook were amounting to users that blew local TV…
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Social Snapshot – 23.10.19

Social Snapshot – 23.10.19

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an informative…
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Make a date with LinkedIn

Make a date with LinkedIn

LinkedIn is playing catch-up again and has announced the new facility to create and manage events on the channel… finally! The functionality promises to allow us to “create private events, event update notifications, search filters to invite the right attendees”, and you can find it in the…
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New season, new features

New season, new features

New season, new features In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push. Feature One: Customisable Story Templates  Facebook has finally taken a page out of Canva’s book, with the introduction of customisable templates to boost holiday…
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Instagram “Create Mode”?

Instagram “Create Mode”?

Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply. The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was…
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Social Snapshot – 09.10.19

Social Snapshot – 09.10.19

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…   Instagram…
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Social Snapshot – 02.10.19

Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…
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VR Technology the new AR?

VR Technology the new AR?

]Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration with…
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Social Snapshot – 25.09.19

Social Snapshot – 25.09.19

We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date…   Snapchat expands ad length limits, announces new…
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Social Snapshot – 18.09.19

Social Snapshot – 18.09.19

] The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place, because you know, we’re good…
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Is TikTok’s time up?

Is TikTok’s time up?

Not many things in life are guaranteed, but one thing is for sure – there’s not much originality when it comes to social media trends these days. Instead, the big guns continue to scope out the latest crazes, trends and innovative tools from their competitors and then create a…
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GBBO: Two screens, three bakes and a whole lot of reach

GBBO: Two screens, three bakes and a whole lot of reach

Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV and…
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Social Snapshot – 11.09.19

Social Snapshot – 11.09.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening…  …
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Social platforms make us all creators

Social platforms make us all creators

There have been some great releases recently from the social platforms which make us all into creators – but before you leap into testing them, consider why. Is it just a “be first” mentality, or have you come up with a great idea and you’re looking for the right medium…
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Why Bad Social Means Bad Business

Why Bad Social Means Bad Business

This isn’t going to be shocking, but it is something businesses need to hear. If you post once a month on social, you won’t see results. If you share off-brand content, you won’t see results. If you’re on the wrong platforms, you might see results, but they won’t turn into…
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Instagram Threads?

Instagram Threads?

Instagram (or more likely, Facebook) are developing a new app called Threads – a messaging app where you can automatically share your location, speed, and battery life, as well as the usual stuff like text, photos, and videos with your ‘close friends’ list. Users will be able to opt into…
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Twitter’s upping its paid game

Twitter’s upping its paid game

Over the past few weeks we have seen multiple announcements from Twitter; filtering direct messages, swipeable lists, and 6-second video ad bidding. Now, the platform has announced its testing a new, larger image carousel format for advertisers and it seems they’re really trying to up their paid game. After…
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Social Snapshot – 28.08.19

Social Snapshot – 28.08.19

We love staying up to date with everything social and this past week did not disappoint! We’ve compiled a bunch of articles together that we just want to shout about, and we’re sure you’ll enjoy them as much as we did… Facebook is testing a new listing of post reactions…
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Social Snapshot – 21.08.19

Social Snapshot – 21.08.19

Another week has passed, and what a week it has been! We’ve rounded up the best articles and updates from the fast-moving world of social media to get you up to speed in no time. Twitter launches 6-second video ad bidding, providing new options for video marketers. https://po.st/8MSXcA…
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Social Snapshot – 14.08.19

Social Snapshot – 14.08.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram…
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Scheduling Instagram content just got a lot easier!

Scheduling Instagram content just got a lot easier!

Instagram is perceived as the favoured social media platform by many, and including it within your social strategy is a must. But for years, marketeers (us included) have struggled with scheduling posts due to the app not having its own scheduling tools, turning to external apps and sites. And…
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Social Snapshot – 07.08.19

Social Snapshot – 07.08.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social! Facebook adds Instagram scheduling to Creator Studio. …
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Social Snapshot – 31.07.19

Social Snapshot – 31.07.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Snapchat launches major new ad campaign around the…
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Can you stand the heat?

Can you stand the heat?

The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius…  scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar that…
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Social Snapshot – 24.07.19

Social Snapshot – 24.07.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for more… Pinterest adds new self-help tool to assist users dealing with mental stress and fatigue. https://po.st/q9V8ox Pinterest has added a new…
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Social Snapshot – 17.07.19

Social Snapshot – 17.07.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about. Keep on scrolling for the latest updates and tips from the industry! Twitter announces full rollout of the platform’s new desktop experience.
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Social media is all about experimenting, especially with paid

Social media is all about experimenting, especially with paid

Every company, be it B2B or B2C, will always be searching for new ways to spruce up their social media strategy; whether there’s a new format or a fun, innovative creative concept to try – we all want to break the social boring. But, are you experimenting with your paid…
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Social Snapshot – 10.07.19

Social Snapshot – 10.07.19

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Facebook brings back reach estimates for Custom Audiences. https://po.st/svu5UB Marketeers rejoice! Facebook has brought back…
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Are you up to date with LinkedIn?

Are you up to date with LinkedIn?

Are you up to date with LinkedIn? LinkedIn pages have a few new ways you can improve the visibility, content and followers – here’s a checklist you can use to make sure you’re maximising this platform – because they have over 500m users! Tagline There’s a space under your company…
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More ways to reach the important Insta audience

More ways to reach the important Insta audience

According to the latest data, more social media users than ever are choosing to visit the ‘Explore’ section of Instagram – in fact, more than half of users do. Along with the data also showing that 80% of users follow a business* on the app, the top…
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Social Snapshot – 26.06.19

Social Snapshot – 26.06.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram’s…
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Social Snapshot – 19.06.19

Social Snapshot – 19.06.19

Another week has passed, which means one thing… time for another Social Snapshot! This week we’re bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! Facebook’s working on a new ‘preview’ option for page posts.
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RESONATE: How social builds brand equity

RESONATE: How social builds brand equity

Let’s get back to basics, folks: brands need stories to resonate with their audience, and social media is a storytelling platform. It’s not rocket science that brands that use strategic social media to develop their brand equity see obvious benefit: where traditional marketing meant that the journey from brand salience…
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Instagram is waxing lyrical about taking on TikTok

Instagram is waxing lyrical about taking on TikTok

I mean, it’s been at least a few weeks since Insta copied a feature from another app, so guess what? Instagram is delving into the world of lip-syncing, hoping to one-up the karaoke king of apps, TikTok. TikTok, the social video app where you can watch people lip-syncing or having…
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Social Snapshot – 12.06.19

Social Snapshot – 12.06.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Fortnite…
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A new social update or déjà vu?

A new social update or déjà vu?

Week on week we are drawn into the news, finding out which latest updates our favourite social media platforms are testing or launching. But sometimes it feels a bit like déjà vu, right?! Just a few months back at SXSW festival, Instagram co-founders Kevin Systrom and Mike Krieger admitted to…
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FACT! Social media marketing can be hard!

FACT! Social media marketing can be hard!

We know what you are thinking! Why would a social media agency admit to their job being hard?! We like to think of ourselves as an honest bunch here at immediate future; we don’t just create and post content for the hell of it. We like to look at what…
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Social Snapshot – 05.06.19

Social Snapshot – 05.06.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in gradual decline,…
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Are you always sending DMs? Test out Twitter’s new feature.

Are you always sending DMs? Test out Twitter’s new feature.

Week in week out, all the major platforms are constantly tweaking, updating and testing in a bid to increase engagement and make users more active. These updates aren’t always ground-breaking, but they’re slowly implemented to improve usage based on how users interact, and ultimately to make the experience more streamlined.
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Don’t get your pixels in a twist

Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your…
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Food. Sounds. Great.

Food. Sounds. Great.

If you’re fascinated by the increasing use of AI in marketing, then the latest campaign from a kitchen utensil brand takes some beating. Spotify worked with Tramontina to allow us to “discover the flavour of your favourite song” – it’s beautiful and brilliant. It’s also extravagant for what…
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Social Snapshot – 29.05.19

Social Snapshot – 29.05.19

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Snapchat’s working on new music rights deals to enable users to add songs to their snaps.
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Social Snapshot – 22.05.19

Social Snapshot – 22.05.19

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about! Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L Once again, Instagram is caught out stealing other apps’ ideas,…
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Social Snapshot – 15.05.19

Social Snapshot – 15.05.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that!   Instagram looks set to ramp up its efforts against apps selling likes and followers.
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Social Snapshot – 08.05.19

Social Snapshot – 08.05.19

Amongst the excitement of F8 it can be hard to stay up to date with the social news. But, fear not, we’ve rounded up the best articles from the past 2 weeks for you below ⬇️ Because, you know, we’re good like that! Snapchat releases latest update of trending topics…
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Twitters take on F8 2019

Twitters take on F8 2019

As the platform updates were announced, the attendees of F8 2019 just had to share their excitement! Ironically, they all took to Twitter to share what they found out at the Facebook conference  so, we’ve compiled a few Tweets for your viewing pleasure. Some are skeptical over the secret crush…
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Social Snapshot – 24.04.19

Social Snapshot – 24.04.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Vine returns as ‘Byte’ – but is it too late for a comeback?…
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Instagram’s Testing a New Communal Video Viewing Option

Instagram’s Testing a New Communal Video Viewing Option

If you’re like us, you’ll always be on the lookout for the latest updates to all things social, as we strive to maximise their powers and try to understand if they’re worth digging into. Sometimes we get game-changing updates which shift the course of the social landscape and create…
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Social Snapshot – 17.04.19

Social Snapshot – 17.04.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time Facebook’s testing a new stories-like, ‘swipeable’ news feed. …
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8 tips for thumb-stopping mobile content

8 tips for thumb-stopping mobile content

What’s the first thing you do in the morning? If you’re like me, you reach for your phone to switch off the alarm, take a look through your app notifications overnight and maybe read and respond to a few emails. We’re not alone, my phone-addicted friend, not by a long…
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Ready players? Snapchat just launched its own gaming service Snap Games

Ready players? Snapchat just launched its own gaming service Snap Games

Snapchat has just launched its very own gaming service, Snap Games, which lets users play real-time, multiplayer games while texting and talking with friends. The announcement came at Snap’s first Partner Summit in LA, where it described the company’s new approach to standing out from competitors like Instagram. Key announcements…
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April Fool’s Day round-up

April Fool’s Day round-up

We bloomin’ love April Fools Day! It’s a fun chance for brands to get fun and a bit naughty. And what better place to shout about it than social? Here’s a round-up of some of our faves from this week. Mission Foods announced the launch of Tablecloth MEGA wraps…
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OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the…
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Social Snapshot – 03.04.19

Social Snapshot – 03.04.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about   Instagram tests letting you scroll through videos. https://po.st/rF5aum REWIND! #Instagram seems to be testing out a seek bar…
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Social Snapshot – 27.03.19

Social Snapshot – 27.03.19

We’re here for you with a roundup of interesting updates and tips from the fast-moving world of social media. Read on to catch up… How can you drive more traffic from Instagram? https://po.st/6P3GJl Given you can’t include clickable links in posts, what are the best ways to get…
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Social Snapshot – 20.03.19

Social Snapshot – 20.03.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!   Twitter to introduce a ‘subscribe to conversation’…
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Why choose an indie, specialist agency over a network agency?

Why choose an indie, specialist agency over a network agency?

If you’re a brand, you might have thought to yourself “I need a digital marketing agency. Surely it makes sense to go with one agency that does the lot?” I’m going to cut to the chase and tell you exactly why us indie, specialist agencies work so well, and why…
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Social Snapshot – 13.03.19

Social Snapshot – 13.03.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy…   Does interest tagging on Facebook increase traffic?…
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Social Snapshot – 06.03.19

Social Snapshot – 06.03.19

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere…
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Social Media Industry Benchmarks – Where Do You Fit In?

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform does your…
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Social Snapshot – 27.02.19

Social Snapshot – 27.02.19

Snapshot time! In a week filled with news, it’s hard to keep up… which is where we come in. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else!   Users can now apply to be part of Twitter’s beta test…
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Hidden code reveals plan for Instagram to get Pinterest-like features

Hidden code reveals plan for Instagram to get Pinterest-like features

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram. A software developer, known for reverse engineering apps to discover new features, has found code which suggests…
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Instagram is testing out a donation sticker for Stories to make fundraising easier

Instagram is testing out a donation sticker for Stories to make fundraising easier

Instagram is testing out a donation sticker for Stories, as spotted by app researchers Ishan Agarwal and Jane Manchun Wong. Wong shared a screenshot which shows a donation sticker amongst other already familiar ones. The feature appears similar to Facebook’s existing fundraising and donation tools for charity…
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Social Snapshot – 20.02.19

Social Snapshot – 20.02.19

Another week has passed, which means one thing… time for another social snapshot! This week we are bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! 10 Instagram tools you need in 2019.
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Social Snapshot – 13.02.19

Social Snapshot – 13.02.19

Guess who! We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time! LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’ https://po.st/MbkaPS Calling…
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Happiness is a clean timeline? You can now de-clutter your twitter!    #Twitter #MarieKondo

Happiness is a clean timeline? You can now de-clutter your twitter! #Twitter #MarieKondo

It’s clear that we are in an age where a trend will start from someone or a small community, it then gets shared online and before you know it, it is shared over social reaching millions of people who are then altering their lifestyle to this trend. This is what…
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Social Snapshot – 06.02.19

Social Snapshot – 06.02.19

Hi… us again! Bringing you a roundup of the best social media news from the past week. Stay with us and we’ll get you up to date with the latest happenings in social in no time! Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool…
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Snap out of it! Is Snapchat really making snaps…permanent?

Snap out of it! Is Snapchat really making snaps…permanent?

  Rumour has it that due to the financial pickle Snap has found itself in, the company is toying with the idea of making public Snaps last much longer before disappearing, or *shock horror* even become permanent. Posts shared to the “Our Story” feed…
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Social Snapshot – 30.01.19

Social Snapshot – 30.01.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social!   Facebook’s planning to integrate its messaging platforms…
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Social Snapshot – 23.01.19

Social Snapshot – 23.01.19

*Drum roll, please* Introducing IF’s Social Snapshot!! A weekly roundup of social media news that we want to share with you. Here you can find a range of sources keeping you up to date with the latest happenings on social and new updates we want to shout about. Transparency and preventing…
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Is Snap bringing it back?

Is Snap bringing it back?

Much like Westlife, Snap is also trying to make a comeback 2019. Yes, we know it’s a stretch, but hear us out! A recent report commissioned by Snap reveals the real emotions and feelings that users have around their social media apps, straight from the horse’s mouth.
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Moments of the micro kind

Moments of the micro kind

When planning messages and creative for campaigns which require an action to be taken, we’ve always got the customer journey in mind. The simplest approach is to ensure you are present to inspire and delight when research takes place, when the action is taken and then following the action to…
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Thousands of users will test new Twitter features publicly

Thousands of users will test new Twitter features publicly

Twitter has announced that it’s set to launch a new program to let its users shape how conversations look and feel on the platform. This builds from trials at the end of last year with “ice breaker” tweets, aimed at increasing engagement on the platform…
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No, I don’t just cock around on social for a living!

No, I don’t just cock around on social for a living!

It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool brands, or…
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Tap-through Instagram feed – there and gone in a flash ⚡️

Tap-through Instagram feed – there and gone in a flash ⚡️

With so many users active on social media over the holidays, there was a huge panic over a rather substantial, unexpected change to Instagram. Here’s what actually happened and what it means. Instagram had intended to update the beta version of the user interface for a small number of people.
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The best Twitter moments of 2018!   #ItsHappened

The best Twitter moments of 2018! #ItsHappened

I’m not even going to reiterate to you how fast this year has gone by! But, as the year comes to an end, I thought I would share with you some of the most tweeted topics and trends from Twitter’s annual #ThisHappenedReport. As we crawl out…
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Get musical for social engagements

Get musical for social engagements

Over recent months, we’ve seen a bunch of additions to platforms that encourage users to share, engage with and enjoy music via social media. Harking back hundreds of years, people only heard music in concerts, in churches or concert calls with hundreds of other people. Music was inherently a social…
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TikTok shows no signs of slowing down

TikTok shows no signs of slowing down

What’s Driving the TikTok Trend? TikTok, the app born out of the online lip-syncing trend, is now the name on everyone’s lips. Just a few weeks ago, it was the top free app on Apple’s App Store, and inspired a new regular segment on…
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With Instagram’s latest update you can share Stories with your favourite people

With Instagram’s latest update you can share Stories with your favourite people

Instagram is hot property right now and slowly but surely becoming Facebook’s golden goose. So it’s no surprise the social giant is putting more efforts in to make sure people are spending even more time inside the app. One annoyance when it comes to Instagram Stories is that sometimes you…
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The generation that is influenced by beauty and social media now have been christened with a name!

The generation that is influenced by beauty and social media now have been christened with a name!

A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced by youtube,…
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Student Voices are on LinkedIn looking a lot like Snapchat’s Stories

Student Voices are on LinkedIn looking a lot like Snapchat’s Stories

Seemingly inspired by Snapchat, LinkedIn has launched a new feature called Student Voices, which has a few similarities to Stories. In fairness, every other social platform including Twitter and WhatsApp, has their version of Stories so it was only a matter of time before LinkedIn found a reason to do…
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Is everything smaller, or is it just further away?

Is everything smaller, or is it just further away?

Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on…
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Blending art and science to engage people

Blending art and science to engage people

It’s often mentioned that Marketing is a combination of Art and Science. It’s totally right! In a recent #SeriousSocial, Katy chatted about how insights and data (science) can open up and direct creative opportunities (art). The pair go hand-in-hand. With a background in Music, and now having…
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Kiss my stats

Kiss my stats

It’s not going to come as a surprise to many that the latest statistics on social media use show that we’re spending 24 hours a week* on platforms, or that we’re bombarded with thousands of different types of messages, from several different sources both offline and digital during that time.
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Brands are driving app downloads through Instagram Stories

Brands are driving app downloads through Instagram Stories

Stories have been around for a fair amount of time now and many brands have joined the party. But some of them are thinking even bigger… Hopper, a flight-booking app, has gradually increased its spend on Instagram Stories since the platform enabled mobile app installs last May. The…
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Instagram Story promotion in an instant…

Instagram Story promotion in an instant…

Instagram has got another revenue-generating option for their Story feature in the pipeline, which should prove to be a fantastic addition for their 2 million active advertisers. The update, similar to Facebook’s ‘boost’ option, will make it easier for brands to make their Stories appear as adverts and means they…
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Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

2012 was a great year for comedy on the internet, we had Vine! This short-form video platform really stood out in the video market as there were a very limited number of apps that could even try to compete. Snapchat had just launched their 10-second video sharing, Instagram…
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