instagram Immediate Future

New season, new features

New season, new features In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push. Feature One: Customisable Story Templates Facebook has finally taken a page out of Canva’s book, with the introduction of customisable templates to boost holiday…

Social Snapshot – 09.10.19

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about… Instagram…

Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…

Facebook begins hiding like counts

And so it continues… Facebook is following in the footsteps of Instagram and going ahead with testing the hiding of like counts. Starting in Australia, users will still be able to see their own like count, but this will be hidden from everyone else. Instead, followers will only be able…

VR Technology the new AR?

]Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration with…

Adobe Auto Reframe – a designers dream

Designers. Don’t you just hate it when you create an awesome asset to go out on social, but then you have that tedious job of having to resize it for all platforms – whilst still looking amazing!? Well, what if I told you, you may not have to…

Social Snapshot – 18.09.19

] The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place, because you know, we’re good…

Is TikTok’s time up?

Not many things in life are guaranteed, but one thing is for sure – there’s not much originality when it comes to social media trends these days. Instead, the big guns continue to scope out the latest crazes, trends and innovative tools from their competitors and then create a…

Social Snapshot – 11.09.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… …

Social platforms make us all creators

There have been some great releases recently from the social platforms which make us all into creators – but before you leap into testing them, consider why. Is it just a “be first” mentality, or have you come up with a great idea and you’re looking for the right medium…

Why Bad Social Means Bad Business

This isn’t going to be shocking, but it is something businesses need to hear. If you post once a month on social, you won’t see results. If you share off-brand content, you won’t see results. If you’re on the wrong platforms, you might see results, but they won’t turn into…

Twitter’s upping its paid game

Over the past few weeks we have seen multiple announcements from Twitter; filtering direct messages, swipeable lists, and 6-second video ad bidding. Now, the platform has announced its testing a new, larger image carousel format for advertisers and it seems they’re really trying to up their paid game. After…

Social Snapshot – 28.08.19

We love staying up to date with everything social and this past week did not disappoint! We’ve compiled a bunch of articles together that we just want to shout about, and we’re sure you’ll enjoy them as much as we did… Facebook is testing a new listing of post reactions…

Social Snapshot – 21.08.19

Another week has passed, and what a week it has been! We’ve rounded up the best articles and updates from the fast-moving world of social media to get you up to speed in no time. Twitter launches 6-second video ad bidding, providing new options for video marketers. https://po.st/8MSXcA…

Social Snapshot – 14.08.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram…

Social Snapshot – 07.08.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social! Facebook adds Instagram scheduling to Creator Studio. …

Social Snapshot – 31.07.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Snapchat launches major new ad campaign around the…

Can you stand the heat?

The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius… scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar that…

Social Snapshot – 24.07.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for more… Pinterest adds new self-help tool to assist users dealing with mental stress and fatigue. https://po.st/q9V8ox Pinterest has added a new…

Social Snapshot – 10.07.19

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Facebook brings back reach estimates for Custom Audiences. https://po.st/svu5UB Marketeers rejoice! Facebook has brought back…

More ways to reach the important Insta audience

According to the latest data, more social media users than ever are choosing to visit the ‘Explore’ section of Instagram – in fact, more than half of users do. Along with the data also showing that 80% of users follow a business* on the app, the top…

Social Snapshot – 26.06.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram’s…

Social Snapshot – 12.06.19

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Fortnite…

A new social update or déjà vu?

Week on week we are drawn into the news, finding out which latest updates our favourite social media platforms are testing or launching. But sometimes it feels a bit like déjà vu, right?! Just a few months back at SXSW festival, Instagram co-founders Kevin Systrom and Mike Krieger admitted to…

Social Snapshot – 05.06.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in gradual decline,…

Are you always sending DMs? Test out Twitter’s new feature.

Week in week out, all the major platforms are constantly tweaking, updating and testing in a bid to increase engagement and make users more active. These updates aren’t always ground-breaking, but they’re slowly implemented to improve usage based on how users interact, and ultimately to make the experience more streamlined.

Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your…

Food. Sounds. Great.

If you’re fascinated by the increasing use of AI in marketing, then the latest campaign from a kitchen utensil brand takes some beating. Spotify worked with Tramontina to allow us to “discover the flavour of your favourite song” – it’s beautiful and brilliant. It’s also extravagant for what…

Social Snapshot – 29.05.19

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Snapchat’s working on new music rights deals to enable users to add songs to their snaps.

Vertical VS Landscape – IGTV ends the video battle

Since the dawn of IGTV, content creators have been battling with whether to post their long-form video content to YouTube or Instagram. To some degree, it makes sense to have these two very different video content platforms – Instagram is mobile-first, but YouTube has the…

Facebook stories set to skyrocket with new features

We all love a good story, don’t we? Whether we’re sharing or watching, stories continue to have a huge influence on the way we share, market and influence on social media. It’s a deep-rooted feature that all major platforms have at least experimented with, and with Instagram paving the…

Social Snapshot – 22.05.19

Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about! Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L Once again, Instagram is caught out stealing other apps’ ideas,…

Facebook’s F8 2019: The change required to curtail 12 months of privacy grief

Each Spring, the Facebook platform evolves with changes being affected to algorithms, functionality and offerings. It’s routine in the weeks following Facebook’s annual F8 conference that the much anticipated and well-documented announcements are affected to the platform. This year, the volume and impact of changes are more significant than usual.

Social Snapshot – 15.05.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Instagram looks set to ramp up its efforts against apps selling likes and followers.

What IS going on with Facebook these days?

There were lots of announcements to take note of at the latest F8 developer conference, but which are the ones you really need to know, and what do they mean for your social media strategy? Groups and Events are the new black In an update that Zuckerberg is calling “FB5,”…

Social Snapshot – 08.05.19

Amongst the excitement of F8 it can be hard to stay up to date with the social news. But, fear not, we’ve rounded up the best articles from the past 2 weeks for you below ⬇️ Because, you know, we’re good like that! Snapchat releases latest update of trending topics…

Twitters take on F8 2019

As the platform updates were announced, the attendees of F8 2019 just had to share their excitement! Ironically, they all took to Twitter to share what they found out at the Facebook conference so, we’ve compiled a few Tweets for your viewing pleasure. Some are skeptical over the secret crush…

Facebook F8 Roundup – Day 1

“The future is private.” This is the key theme from day 1 of the Facebook F8 developer conference that kicked off last night. We saw announcements from the likes of Facebook, Instagram, WhatsApp and Messenger, and my god, these updates are making the future of technology look very bright indeed.

Social Snapshot – 24.04.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Vine returns as ‘Byte’ – but is it too late for a comeback?…

Social Snapshot – 17.04.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time Facebook’s testing a new stories-like, ‘swipeable’ news feed. …

Ready players? Snapchat just launched its own gaming service Snap Games

Snapchat has just launched its very own gaming service, Snap Games, which lets users play real-time, multiplayer games while texting and talking with friends. The announcement came at Snap’s first Partner Summit in LA, where it described the company’s new approach to standing out from competitors like Instagram. Key announcements…

How to target Generation Z through social media

Generation Z, the ‘new generation’ – your new consumer. They’re tech-savvy, have grown up with social media, and they care. For companies to stay ahead of the game, it is important to understand your consumer, and potential new consumers. Whether you’re already targeting them, or you’re looking to move towards…

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the…

Social Snapshot – 03.04.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about Instagram tests letting you scroll through videos. https://po.st/rF5aum REWIND! #Instagram seems to be testing out a seek bar…

Social Snapshot – 27.03.19

We’re here for you with a roundup of interesting updates and tips from the fast-moving world of social media. Read on to catch up… How can you drive more traffic from Instagram? https://po.st/6P3GJl Given you can’t include clickable links in posts, what are the best ways to get…

#Trashtag – the hashtag for greater good

From the Mannequin Challenge, in which groups of people remained motionless in videos, to the recent Microwave Challenge, in which people slowly turn while sat on the floor, social media challenges seem to exist purely to inspire hashtags and a bit of fun. After years of ridiculous challenges, (remember “planking”?!)…

Social Snapshot – 20.03.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Twitter to introduce a ‘subscribe to conversation’…

Social Snapshot – 13.03.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy… Does interest tagging on Facebook increase traffic?…

Who cares what you think?

Consumers want authenticity, they need to trust you – so if you’re only including well-crafted, heavily branded content in your social media plan, you’re on to a loser. Marketers do a great job, no, really they do. Juggling the need to engage with followers and fans, build brand trust and household…

Social Snapshot – 06.03.19

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere…

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform does your…

Active Holidays Social Snapshot

Social Snapshot on active holiday conversations

Social Snapshot – 27.02.19

Snapshot time! In a week filled with news, it’s hard to keep up… which is where we come in. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else! Users can now apply to be part of Twitter’s beta test…

UGC always wins. There is no Morse code for creating content.

No one: Me: writes a blog on brands authenticity and influencers Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social, we are constantly served…

Social Snapshot – 20.02.19

Another week has passed, which means one thing… time for another social snapshot! This week we are bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! 10 Instagram tools you need in 2019.

Facebook’s messaging integration and what to do with it.

As I’m sure you are aware, Facebook recently announced they are working on combining its messenger with WhatsApp and Instagram. Allowing cross-communication across the platform for its users. The new messaging system will allow all three platforms to remain separate, however, users will be able to send and reply to…

Social Snapshot – 13.02.19

Guess who! We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time! LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’ https://po.st/MbkaPS Calling…

Happiness is a clean timeline? You can now de-clutter your twitter! #Twitter #MarieKondo

It’s clear that we are in an age where a trend will start from someone or a small community, it then gets shared online and before you know it, it is shared over social reaching millions of people who are then altering their lifestyle to this trend. This is what…

Social Snapshot – 06.02.19

Hi… us again! Bringing you a roundup of the best social media news from the past week. Stay with us and we’ll get you up to date with the latest happenings in social in no time! Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool…

Social Snapshot – 30.01.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social! Facebook’s planning to integrate its messaging platforms…

Social Snapshot – 23.01.19

*Drum roll, please* Introducing IF’s Social Snapshot!! A weekly roundup of social media news that we want to share with you. Here you can find a range of sources keeping you up to date with the latest happenings on social and new updates we want to shout about. Transparency and preventing…

8 Reasons NOT to do Social Media

Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media. If…

Let’s all get eggcited to create fun content this year.

Who would have thought that after spending hours on creative and strategy planning for your social channels, that to beat the likes on Kylie Jenner’s Instagram photos, all you needed to do was post a picture of an egg! Clearly, it’s a little more challenging than this, as posting a…

YouTube is rolling out a swipe-through feature so you can watch videos F O R E V E R

Tinder is probably the first and most famous example of what we all know as ‘the swipe’. Mobile navigation today is all about the swipe, and now even YouTube is joining in. Their latest update will give users a way to navigate between videos. By…

What posts should you avoid on social?

It’s always a struggle to keep everybody happy – especially on social. For businesses, there are many risks. Some risks, however, are worth taking. Here are 8 rules to follow to avoid any disastrous outcomes! • Negative comments about consumers/clients. Now this is pretty self-explanatory. If you post negatively about…

Is Snap bringing it back?

Much like Westlife, Snap is also trying to make a comeback 2019. Yes, we know it’s a stretch, but hear us out! A recent report commissioned by Snap reveals the real emotions and feelings that users have around their social media apps, straight from the horse’s mouth.

Don’t lose followers on the platform that counts!

So, you have checked your analytics for the week and your followers on Instagram has gone up! *Celebrates* However genuine those followers are, you want to ensure that you are doing all you can to keep them there and engaged. Whilst it’s challenging to grow your brand on this busy…

Get musical for social engagements

Over recent months, we’ve seen a bunch of additions to platforms that encourage users to share, engage with and enjoy music via social media. Harking back hundreds of years, people only heard music in concerts, in churches or concert calls with hundreds of other people. Music was inherently a social…

TikTok shows no signs of slowing down

What’s Driving the TikTok Trend? TikTok, the app born out of the online lip-syncing trend, is now the name on everyone’s lips. Just a few weeks ago, it was the top free app on Apple’s App Store, and inspired a new regular segment on…

How travel brands can turn holiday dreamers into buyers on social

Right now as we head into the dead of winter, our summer holiday is just a distant memory. But it’s now, as we turn the heating up at home, that we dream of going away. Our latest research makes it clear that social is a travel essential.

Is everything smaller, or is it just further away?

Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on…

What to look for in your next social media influencer

It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are…

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

2012 was a great year for comedy on the internet, we had Vine! This short-form video platform really stood out in the video market as there were a very limited number of apps that could even try to compete. Snapchat had just launched their 10-second video sharing, Instagram…

Facebook’s musical additions

Facebook have announced a variety of new features are coming that will allow users to express themselves through music. It all feels a little MySpace-esque, however, they’re hoping the additions will enhance their focus on moments, as Tamara Hrivnak, Facebook’s Head of Music Business Development says, “moments are remembered and…

It’s time for awards judging to become tangible

As Aristotle once said: “One swallow does not a summer make.” And, if Aristotle was busy Instagramming today, he would undoubtedly post: “Instagramming a TV Advert does not a Social Media strategy make’. Ok, so he may prefer Facebook over Instagram, as, let’s face it, he’s a little outside the…

Our shop window

Let’s talk about the value of our client work. We’re wholly committed to doing a great job for every single one of our clients, meeting their individual needs with the aim of smashing goals and making a huge impact in the world, whether B2B, B2C or charity. The work we…

The overdue redesign of Facebook Messenger ensures the app remains relevant

The Messenger app for Facebook has been around for a long time, initially launched as Facebook Chat in 2008 and becoming a standalone app in 2011. New features have been added and updates made but a thorough consolidation of purpose and design has been long overdue. The…

Story time is the key to persuasion

Let me tell you a story… The centrepiece of all business is persuasion, and the greatest vehicle to persuade is storytelling. So is it really a surprise to anyone that the Stories format is growing 15 times faster than newsfeed as a device for people to reach their audiences (and…

The bright side of social

It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes we…

What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the…

We’re multi screening more than ever

A recent Facebook study using eye-tracking and device-tracking has found that TV viewers are also looking at their smartphones 31% of the time, most often at a social app. More than half of participants’ mobile time was devoted to Facebook, Instagram, WhatsApp, and Messenger. There…

Ad-free WhatsApp soon to be a thing of the past

It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users. A…

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make…

Facebook launch ads on Stories

Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format…

Snapchat and Amazon team up to allow you to buy products by taking a photo of them

Snapchat has announced new functionality it’s calling Visual Search. This is a way for its users to search for products on Amazon from the Snapchat camera. It’s not a feature that will be immediately available to everyone, as there’ll be a slow roll out, but Snap is…

Is hashtagging on LinkedIn #WorthIt?

Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of…

Could IG Shopping be the app that marries e-commerce and social at scale?

Reports have emerged of a new standalone app being worked on by Instagram. Tentatively known as IG Shopping, the app will allow users to browse products and services from retailers that they follow and purchase them directly from within the app. Instagram has declined to comment on…

Twitter asks the audience

When it comes to social media updates, far too often the platforms will change something that sends its users into disarray. Just look at the Snapchat layout or the chronological order of our Instagram feeds! In the case of Twitter, however, they want to implement some changes, but it’s first…

Lost for Stickers? With Any Sticker you can now create your own!

I must confess that lately I find myself spending less and less time on Facebook and quite a bit more on Instagram. Maybe it’s because I prefer pictures over words but a lot of it is to do with Stories. Generally speaking, my Instagram feed is fairly staged.

Create thumb-stopping content with just one click

Time poor, but feeling creative? Fret no more. A couple of weeks ago Facebook announced its Creative Shop, a simple way for brands and marketers to easily convert static images into video. You may be lucky enough to have a wonderful design team who can whip up some amazing…

The pinning power of Pinterest

It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice?…

A few tips to help you smash your IGTV content

Earlier this year, Instagram launched IGTV, which lets users upload videos up to an hour in length. Until then, video content on Instagram was limited to 60-seconds in feed and 15 seconds for each Stories frame. It’s no secret that vertical video is quickly becoming…

Does Snapchat’s drop in users spell trouble for the platform?

Snapchat’s Q2 report was a bit of a surprise in the industry. It has lost 3 million users compared to the previous quarter. There are various reasons why we saw this coming and we’d put the controversial redesign down as the main reason. A whopping 1.2 million…

Will Cameo be Google’s route into social media?

You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google…

How to nail your video advertising

Video content is kind of a big deal when it comes to social media marketing, or any marketing come to think of it, but you probably already knew that, didn’t you? So how do you make the most of your killer video on social? Here are a few pointers to…

YouTube picks up velocity in the direction of vertical video

So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos…

Why lifestyle content is important for brands

As marketeers it’s our job to advertise a product or a brand to the masses, but what we sometimes forget is that we also need to be engaging. One of best and easiest ways to do this is to use more lifestyle content, that could be videos, images or written…

Snapchat fights back… a bit late

The strenuous competition between Snapchat and Instagram/Facebook goes on. Last year we saw Snapchat’s fortune decrease following the launch of the IPO at the beginning of March. Source: Google The profit decline can be blamed on a mix of overpromising and underdelivering in terms of customer growth, but also…

Are you ready for Q&As in Stories?

Fasten your seatbelt – there’s yet another Instagram Stories update coming your way – just as you were getting used to polls, emoji sliders and music stickers. Are you ready to ask open-ended questions to your followers and get the answers privately via DM? The new feature, currently in testing…

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New season, new features

Social Snapshot – 09.10.19

Social Snapshot – 02.10.19

Facebook begins hiding like counts

VR Technology the new AR?

Adobe Auto Reframe – a designers dream

Social Snapshot – 18.09.19

Is TikTok’s time up?

Social Snapshot – 11.09.19

Social platforms make us all creators

Why Bad Social Means Bad Business

Twitter’s upping its paid game

Social Snapshot – 28.08.19

Social Snapshot – 21.08.19

Social Snapshot – 14.08.19

Social Snapshot – 07.08.19

Social Snapshot – 31.07.19

Can you stand the heat?

Social Snapshot – 24.07.19

Social Snapshot – 10.07.19

More ways to reach the important Insta audience

Social Snapshot – 26.06.19

Social Snapshot – 12.06.19

A new social update or déjà vu?

Social Snapshot – 05.06.19

Are you always sending DMs? Test out Twitter’s new feature.

Don’t get your pixels in a twist

Food. Sounds. Great.

Social Snapshot – 29.05.19

Vertical VS Landscape – IGTV ends the video battle

Facebook stories set to skyrocket with new features

Social Snapshot – 22.05.19

Facebook’s F8 2019: The change required to curtail 12 months of privacy grief

Social Snapshot – 15.05.19

What IS going on with Facebook these days?

Social Snapshot – 08.05.19

Twitters take on F8 2019

Facebook F8 Roundup – Day 1

Social Snapshot – 24.04.19

Social Snapshot – 17.04.19

Ready players? Snapchat just launched its own gaming service Snap Games

How to target Generation Z through social media

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Social Snapshot – 03.04.19

Social Snapshot – 27.03.19

#Trashtag – the hashtag for greater good

Social Snapshot – 20.03.19

Social Snapshot – 13.03.19

Who cares what you think?

Social Snapshot – 06.03.19

Social Media Industry Benchmarks – Where Do You Fit In?

Active Holidays Social Snapshot

Social Snapshot – 27.02.19

UGC always wins. There is no Morse code for creating content.

Social Snapshot – 20.02.19

Facebook’s messaging integration and what to do with it.

Social Snapshot – 13.02.19

Happiness is a clean timeline? You can now de-clutter your twitter! #Twitter #MarieKondo

Social Snapshot – 06.02.19

Social Snapshot – 30.01.19

Social Snapshot – 23.01.19

8 Reasons NOT to do Social Media

Let’s all get eggcited to create fun content this year.

YouTube is rolling out a swipe-through feature so you can watch videos F O R E V E R

What posts should you avoid on social?

Is Snap bringing it back?

Don’t lose followers on the platform that counts!

Get musical for social engagements

TikTok shows no signs of slowing down

How travel brands can turn holiday dreamers into buyers on social

Is everything smaller, or is it just further away?

What to look for in your next social media influencer

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

Facebook’s musical additions

It’s time for awards judging to become tangible

Our shop window

The overdue redesign of Facebook Messenger ensures the app remains relevant

Story time is the key to persuasion

The bright side of social